Samsung Design<\/a> Open Lab. This transparent window into their design ideation and innovation invites visitors into the internal thinking rather than just the final outcome. It acts as a bridge between speculative concepts and commercial reality, proving that the journey of discovery is as vital as the product.<\/p>\n\u00a0<\/p>\n
\u2018I want visitors to feel the same excitement I felt when I first joined Samsung and gained access to the incredible experiments and ideas happening behind the scenes. You don\u2019t just see what we made: you begin to understand why we are making it, the questions we are asking, and the tensions we are exploring,\u2019 explains Mauro.<\/p>\n
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the interactive concept devices explore the emotional connection between people and AI<\/p>\n
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immersive journey of AI and emotion displayed by samsung<\/p>\n
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The exhibition unfolds like a multisensory experience, beginning with an emotional dialogue across multiple devices. The show represents Samsung\u2019s vision of AI. Set to Over the Horizon, Samsung\u2019s signature Galaxy brand sound, this interaction orchestrates a suite of products. Together, they connect different devices and experiences in one seamless flow-diverse, expressive, yet perfectly in harmony.<\/p>\n
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\u2018Functionally, it demonstrates how hardware, software, and AI come together into seamless, meaningful systems,\u2019 clarifies the President and Chief Design Officer at Samsung Electronics. \u2018Emotionally, the journey evolves from wonder to connection. Technology feels alive, less like something you use, and more like something that understands you, supports your rituals, and amplifies how you live.\u2019<\/p>\n
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\u2018Unfold Your Story\u2019 zone at Samsung Design Open Lab<\/p>\n
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Samsung posits a radical new formula: AI \u00d7 (EI + HI), where Artificial Intelligence is used to amplify Emotional Intelligence and Human Imagination. This mindset shifts the smart home into the meaningful home, where technology steps forward only to unlock human potential. By rejecting homogeneity, the brand embraces a new era where form and function follow meaning, reflecting the beautiful diversity of the people who use it.<\/p>\n
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\u2018Technology has been progressively evolving toward a direction where form and function follow meaning. Historically, design was defined by \u201cform follows function,\u201d a rigid approach that shaped much of industrial design. Today, that rigidity is breaking down,\u2019 adds Mauro.<\/p>\n
![\"interview:](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/samsung-design-is-an-act-of-love-milan-design-week-2026-designboom05.jpg\")
AI-powered culinary experiences to support physical and emotional well-being<\/p>\n
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As the exhibition concludes, the lasting impact is not found in a specific gadget, but in a shift in perspective. Samsung views this Milanese presence not as a conclusion, but as a moment within an ongoing journey. The brand champions a future where technology dissolves as a cold category and emerges as a medium for emotion, empathy, and imagination.<\/p>\n
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\u2018If visitors leave believing that technology has the potential to truly serve humanity, then we\u2019ve done something meaningful. We want them to feel that technology was not the protagonist of the space, but a medium to create emotion and serve humanity,\u2019 concludes Mauro Porcini, President and Chief Design Officer at Samsung Electronics, in an interview designboom.<\/p>\n","protected":false},"excerpt":{"rendered":"samsung explores human side of tech for milan design week 2026 \u00a0 \u2018Design, at its core, is an…\n","protected":false},"author":2,"featured_media":627838,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,61661,232331,1047,105],"class_list":{"0":"post-627837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-au","9":"tag-australia","10":"tag-design-interviews","11":"tag-milan-design-week-2026","12":"tag-samsung","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/627837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=627837"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/627837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/627838"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=627837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=627837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=627837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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