TikTok<\/a>, believing that many others in her field would feel similarly. <\/p>\n\u201cI completely understand that this is her job as an influencer. That includes promoting things. However, there\u2019s a big difference between a paid advertisement and a collaboration where the influencer is also needing and benefiting from receiving the services, like make-up for an event she\u2019s attending,\u201d she said.<\/p>\n
While Ms Starr didn\u2019t initially name the influencer in the video, it didn\u2019t take long for internet detectives to correctly guess who she was referring to.<\/p>\n
Marks has a following of 235,000 on TikTok, while over on Instagram she has another 282,000 followers.<\/p>\n
Hundreds of thousands of views quickly racked up on Starr\u2019s post, with her comment section offering varying opinions.<\/p>\n
\u201cUnfortunately, you\u2019re using her for marketing and to boost your business through being in the public eye\u2026she deserves to be compensated also,\u201d one person wrote.<\/p>\n
Another shocked user said: \u201cShe wanted YOU to give HER $1000? I have never heard of this.\u201d<\/p>\n
\u201cExposure to her 234,000 followers is absolutely worth $1000. How much would people pay to advertise your business? You wouldn\u2019t have approached her offering services for free if you didn\u2019t value what she has built,\u201d a third pointed out.<\/p>\n
Where Ms Starr saw an expensive invoice, hairstylist Amy Monty saw a digital billboard for her business, Image Hair.<\/p>\n
\u201cFrom my perspective, after being in the hair industry for 16 years, everyone starts somewhere. I used to pay for advertising in magazines. Now it\u2019s 2026 and our advertising is social media, influencers, public figures,\u201d Monty told news.com.au.<\/p>\n
\u201cI personally can see the value in paying someone like Yana to post content of my work, as she is young, driven and relevant in the world of social media right now.\u201d<\/p>\n
She says within the drama, there\u2019s a valuable lesson for business owners when it comes to influencer marketing.<\/p>\n
\u201cIf I think my business is going to benefit from a certain type of advertising I\u2019m going to take that opportunity. If you don\u2019t like the collaboration deal and you can\u2019t see the value in it or you don\u2019t think it will benefit you in any way, then simply decline the offer. In my eyes it\u2019s as simple as that,\u201d she insists.<\/p>\n
Marks revealed online that the make-up artist she worked with \u201ccaptured about a month\u2019s worth of content\u201d during their session. <\/p>\n
\u201cFor everyone who thinks she\u2019s charged me $1000 for make-up is wrong. Myself and a hairstylist halved this cost and used the opportunity as an investment into gaining quality content for our pages,\u201d the owner of Glam\u2019d By Danae said when defending Marks.<\/p>\n
Marks was quick to offer her own defence in comment sections on her social media accounts, responding with \u201cI don\u2019t get rent free cause I\u2019m an influencer\u201d to one user.<\/p>\n
\u201cIt\u2019s a make-up artist, it\u2019s not a product. By looking at their page, you can see if they are good or not. My job isn\u2019t to convince you to get your make-up done; it\u2019s to show you who is out there and show you their work so when you need that service, you know who you can go to,\u201d she explained to another.<\/p>\n
Starr shared that in the aftermath she has been \u201cquite disappointed with some bigger names in the industry\u201d, claiming they\u2019re \u201cchoosing to focus more on protecting an influencer\u2019s reputation\u201d and \u201cindirectly fuelling more hate towards\u201d her. <\/p>\n
\u201cI am just a normal person trying to speak up for other people who are in the same work field as me,\u201d she said. <\/p>\n
Yana Marks declined news.com.au\u2019s request for comment.<\/p>\n
Read related topics:Perth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A stoush has kicked off over a $1000 request, leaving the internet divided over the value of influencer…\n","protected":false},"author":2,"featured_media":628767,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[304760,64,63,689,304757,447,167600,134,304766,304759,304767,304764,32066,304763,304755,213366,285427,276630,304762,304761,304758,677,304754,46,304753,2713,1314,82524,304765,304756,3439],"class_list":{"0":"post-628766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-amy-monty","9":"tag-au","10":"tag-australia","11":"tag-australia-and-new-zealand","12":"tag-bobbi-althoff","13":"tag-celebrities","14":"tag-comment-section","15":"tag-entertainment","16":"tag-hair-industry","17":"tag-hair-stylist","18":"tag-influencer-encounter","19":"tag-influencer-exposure","20":"tag-influencer-marketing","21":"tag-influencer-moms","22":"tag-internet-detectives","23":"tag-lauren-robinson","24":"tag-make-up-artist","25":"tag-makeup-artist","26":"tag-makeup-artist-calls","27":"tag-makeup-fee","28":"tag-makeup-support","29":"tag-oceania","30":"tag-offering-services","31":"tag-perth","32":"tag-quality-content","33":"tag-service-provider","34":"tag-social-media","35":"tag-social-media-accounts","36":"tag-spinoff-set","37":"tag-standard-marketing","38":"tag-western-australia"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/628766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=628766"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/628766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/628767"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=628766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=628766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=628766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}