{"id":630011,"date":"2026-04-25T13:22:18","date_gmt":"2026-04-25T13:22:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/630011\/"},"modified":"2026-04-25T13:22:18","modified_gmt":"2026-04-25T13:22:18","slug":"the-us-gets-the-worst-phones","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/630011\/","title":{"rendered":"The US gets the worst phones"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdy6 _17nnmdy5 _1xwtict1\">Apple and Samsung dominate the US phone market, and they\u2019ve done so for years. Together with Google, they\u2019ve shaped our sense of what a smartphone is and what it can do, pushing the boundaries of mobile photography, software, and processing power. But over the last few years, they\u2019ve sat back, content to iterate rather than innovate \u2014 and in the interim, China\u2019s tech giants have plowed ahead. Now a gulf is growing between the phones on sale in the US and those available in the rest of the world. US phone buyers are missing out.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Some of the blame for that gap lies with Apple. Where it goes, the market follows, and in recent years it\u2019s gone slowly. But with new CEO John Ternus \u2014 a longtime <a href=\"https:\/\/www.theverge.com\/tech\/915388\/apple-ceo-john-ternus-tim-cook\" rel=\"nofollow noopener\" target=\"_blank\">hardware guy<\/a> \u2014 ready to take the helm from this September\u2019s iPhone 18 launch onwards, one can dream that Tim Cook\u2019s cautious approach to iPhone spec updates might be behind us. If Ternus decides to pick up the pace, the rest of the US market might just follow.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">US phones lag behind what\u2019s on sale elsewhere in a whole host of ways, but the two big ones are cameras and batteries. The battery boost is a relatively recent phenomenon, the next step following years of Chinese phones offering faster and faster charging speeds (which still haven\u2019t meaningfully reached the US). The bigger batteries are due to <a href=\"https:\/\/www.theverge.com\/the-stepback-newsletter\/776517\/silicon-carbon-batteries-phones\" rel=\"nofollow noopener\" target=\"_blank\">silicon-carbon cells<\/a>, which use silicon to replace some of the graphite in a lithium battery\u2019s anode. The resulting batteries are more energy-dense, allowing phones to fit much larger battery capacities into the same space. Regular-size phones have doubled in capacity over the last few years, while thin phones and foldables can now last longer than regular slab phones in the US \u2014 Honor\u2019s Magic 8 Pro Air is almost as thin as <a href=\"https:\/\/www.theverge.com\/reviews\/680383\/samsung-galaxy-s25-edge-review-battery-screen\" rel=\"nofollow noopener\" target=\"_blank\">Samsung\u2019s Galaxy S25 Edge<\/a>, but has a bigger battery than the <a href=\"https:\/\/www.theverge.com\/tech\/893936\/samsung-galaxy-s26-ultra-review-show-off\" rel=\"nofollow noopener\" target=\"_blank\">S26 Ultra<\/a>.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/oppo-find-x9-ultra-review-4.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1467\" data-pswp-width=\"2200\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Photo of Oppo Find X9 Ultra resting horizontally on a wooden post in front of green plants, showing the rear cameras\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/oppo-find-x9-ultra-review-4.jpg\"\/><\/a><\/p>\n<p>The Oppo Find X9 Ultra has a 7,050mAh battery and a 10x telephoto camera, and isn\u2019t launching in the US. Photo: Dominic Preston \/ The Verge<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">So far, the triptych of Apple, Samsung, and Google haven\u2019t announced any phones using silicon-carbon cells, nor has any of them said they plan to \u2014 though a handful of Motorola and OnePlus models have been released in the US using the chemistry. By contrast, every major Chinese Android manufacturer has adopted it.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Part of the slow US adoption may be down to long-term performance concerns. Silicon-carbon cells have the potential to lose total capacity more quickly over time, so a bigger battery on day one may not stay that way forever. Chinese phone manufacturers say they\u2019ve found solutions to offset that issue, but we\u2019ll only have proof once the first generation of silicon-carbon phones start to age. It won\u2019t help that maintaining 80 percent battery capacity after five years is a key requirement to avoid having to shift to user-replaceable batteries under <a href=\"https:\/\/www.theverge.com\/2023\/6\/24\/23771064\/european-union-battery-regulation-ecodesign-user-replacable-batteries\" rel=\"nofollow noopener\" target=\"_blank\">upcoming EU legislation<\/a>, another reason manufacturers might be cautious about putting cells\u2019 longevity at risk.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/honor-robot-phone-1.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1467\" data-pswp-width=\"2200\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Photo of Honor Robot Phone\u2019s gimbal camera from the back at MWC 2026\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/honor-robot-phone-1.jpg\"\/><\/a><\/p>\n<p>The Honor Robot Phone has an AI-enabled camera mounted on a gimbal, and isn\u2019t launching in the US. Photo: Dominic Preston \/ The Verge<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">There are no such excuses for lagging so badly when it comes to cameras. While Apple, Google, and Samsung have each led the industry on phone photography at one point or another, it\u2019s hard to argue that any of them is best-in-class any more. Successive iterative updates have led to phones releasing with years-old hardware. Samsung is worst of all: its <a href=\"https:\/\/www.theverge.com\/tech\/892311\/samsung-galaxy-s26-plus-review-screen-battery-camera-software\" rel=\"nofollow noopener\" target=\"_blank\">S26 and S26 Plus<\/a> cameras have scarcely changed since the S22.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The big Chinese companies see cameras as their main battleground. Each year their Ultra flagships push the boundaries of resolution, sensor size, and aperture, and those improvements quickly trickle down to lower price tiers. Partnerships with the likes of Zeiss, Leica, and Hasselblad include custom lenses, collaborative color tuning and film simulations, and camera-inspired designs for the phones themselves. Over the last few years that development has leaped outside of the phones and into accessories. First there were official camera grips that include two-stage shutter buttons, zoom wheels, and built-in batteries; now you can buy <a href=\"https:\/\/www.theverge.com\/tech\/912097\/vivo-x300-ultra-camera-kit-hands-on\" rel=\"nofollow noopener\" target=\"_blank\">telephoto extenders<\/a> that vastly extend the camera capabilities at range.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/leica-leitzphone-xiaomi-17-ultra-06.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1467\" data-pswp-width=\"2200\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Photo of the Xiaomi Leica Leitzphone on a bookshelf, showing the back of the phone\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/leica-leitzphone-xiaomi-17-ultra-06.jpg\"\/><\/a><\/p>\n<p>The Xiaomi 17 Ultra Leitzphone has a rotating camera ring for its continuous optical zoom lens, and isn\u2019t launching in the US.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">There are downsides of course. Bigger sensors and better lenses take up more space, and so these modern Ultra phones tend to have huge circular camera modules that can be almost as thick as the phones themselves. They\u2019re powerful, but not exactly chic. I\u2019ve long doubted whether Apple\u2019s design team would ever be willing to adopt cameras this size, though the stretched out camera \u201cplateau\u201d on the <a href=\"https:\/\/www.theverge.com\/tech\/779265\/iphone-17-pro-max-review\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro<\/a> suggests it might be moving in that direction.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Camera components are also expensive, cutting deeply into the margins on every phone built. Tim Cook, ever the pragmatist bent on slow-rolling product upgrades that maximize profit, presumably bristled at attempts to cut into the iPhone\u2019s profit margins.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">I\u2019ve just started testing <a href=\"https:\/\/www.theverge.com\/tech\/903250\/vivo-x300-ultra-flagship-china-launch-specs\" rel=\"nofollow noopener\" target=\"_blank\">Vivo\u2019s X300 Ultra<\/a>, a phone that includes multiple 200-megapixel camera sensors, a large 6,600mAh silicon-carbon battery, and support for two different external telephoto extender lenses along with a grip that turns the phone into a true compact camera. Each of its three rear cameras uses a sensor comparable in size and specs to the main cameras found on the latest flagships from Apple, Samsung, and Google.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268463_Vivo_X300_Ultra_AJohnson_0009.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1333\" data-pswp-width=\"2000\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Vivo X300 Ultra with photography kit shown on a desk\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/268463_Vivo_X300_Ultra_AJohnson_0009.jpg\"\/><\/a><\/p>\n<p>The Vivo X300 Ultra has a host of add-on camera attachments, and isn\u2019t launching in the US. Photo: Allison Johnson \/ The Verge<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">As impressive as the X300 Ultra is, none of that is novel. You can find all of those features across other recent flagships from Oppo, Xiaomi, and Huawei, along with a <a href=\"https:\/\/www.theverge.com\/gadgets\/915686\/oppo-find-x9-ultra-review-10x-telephoto-lens\" rel=\"nofollow noopener\" target=\"_blank\">10x telephoto lens <\/a>far better than Samsung\u2019s last attempt, a <a href=\"https:\/\/www.theverge.com\/gadgets\/886131\/xiaomi-leica-leitzphone-17-ultra-review\" rel=\"nofollow noopener\" target=\"_blank\">continuous optical zoom with a rotating camera ring<\/a> to control the zoom, and a camera that <a href=\"https:\/\/www.theverge.com\/news\/685191\/huawei-pura-80-ultra-switchable-dual-telephoto-periscope-lens\" rel=\"nofollow noopener\" target=\"_blank\">switches between two lenses sharing a single sensor<\/a>. Honor is even planning a <a href=\"https:\/\/www.theverge.com\/gadgets\/889023\/honor-robot-phone-gimbal-stabilization-mwc\" rel=\"nofollow noopener\" target=\"_blank\">phone with a robotic gimbal camera arm<\/a>. The gap in photographic quality is so stark that when I tested last year\u2019s <a href=\"https:\/\/www.theverge.com\/reviews\/766613\/google-pixel-10-pro-review-ai-magic-cue-camera-pro-res-zoom\" rel=\"nofollow noopener\" target=\"_blank\">Pixel 10 Pro XL<\/a> \u2014 one of the best camera phones you can buy in the US \u2014 I spent the whole week frustrated by how limited its cameras felt compared to most Chinese flagships.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">But it\u2019s not just Ultra-class phones, and it\u2019s not just batteries and cameras. The <a href=\"https:\/\/www.theverge.com\/gadgets\/917301\/honors-new-phones-look-like-iphones-for-android\" rel=\"nofollow noopener\" target=\"_blank\">Honor 600<\/a> is cheaper than an iPhone 17, but has a 200-megapixel, 1\/1.4-inch main camera, a 7,000mAh battery, and the highest possible IP69K dust- and water-resistance rating \u2014 in each measure better than the iPhone. <a href=\"https:\/\/www.theverge.com\/tech\/895884\/poco-x8-pro-max-8500mah-battery-dynamic-rgb-lights-iron-man\" rel=\"nofollow noopener\" target=\"_blank\">Poco\u2019s X8 Pro Max<\/a> starts from $469, but has a 9,000mAh battery, 100W charging, and the same excessive IP69K rating. Pay a little more for the same company\u2019s <a href=\"https:\/\/www.theverge.com\/news\/829419\/poco-f8-ultra-bose-speakers-stereo-subwoofer\" rel=\"nofollow noopener\" target=\"_blank\">$769 F8 Ultra<\/a> and you get a phone that includes stereo speakers and a subwoofer from Bose. There have been phones with RGB lighting, phones with liquid cooling, phones with color-changing designs, and phones with second screens on the back. None of them have launched widely in the US, thanks to a combination of skepticism toward Chinese tech giants and resistance from US carriers.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/poco-x8-pro-max-iron-man-1.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1467\" data-pswp-width=\"2200\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Photo of Poco X8 Pro Max standing on a blue tablecloth with the RGB lights on\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/poco-x8-pro-max-iron-man-1.jpg\"\/><\/a><\/p>\n<p>The Poco X8 Pro Max has a 9,000mAh battery and customizable RGB lights in its cameras, and isn\u2019t launching in the US. Photo: Dominic Preston \/ The Verge<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The US is a phone market with two main players: Apple and Samsung. Google\u2019s Pixel phones may make the headlines, but it still has <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/us-smartphone-market-share\" rel=\"nofollow noopener\" target=\"_blank\">single digit market share<\/a>. Motorola sells plenty of phones, but mostly its cheap ones, and with rumors swirling that OnePlus is <a href=\"https:\/\/9to5google.com\/2026\/03\/24\/source-oneplus-may-shut-down-in-global-markets-as-early-as-april\/\" rel=\"nofollow noopener\" target=\"_blank\">planning to shut its US operations<\/a>, there might be even fewer choices soon. You probably don\u2019t want a phone with RGB lights or a subwoofer; I certainly don\u2019t. But someone out there does, and in the US they simply don\u2019t get the option.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Hardware isn\u2019t everything, of course. Apple has done just fine for years while losing spec fights, relying on its product design, smooth software, and easy ecosystem to make up the difference. Google has some of the same advantages with its Pixels, and Samsung\u2019s One UI is undoubtedly the version of Android most buyers are familiar with in the US. The software used to be a pretty major knock against the Chinese phone giants, but alongside hardware upgrades they\u2019ve been steadily improving the look and feel of their versions of Android, even if they have often done it by aping Apple\u2019s own design language.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">I now prefer Oppo\u2019s ColorOS to Samsung\u2019s One UI, and thanks to excellent multitasking implementation it\u2019s clearly the best software out there when it comes to foldables. It and other manufacturers are slowly reducing bloatware, cleaning up user interfaces, and optimizing underlying performance. There\u2019s still work to be done, but less than ever.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/oppo-find-n6-13.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1467\" data-pswp-width=\"2200\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Photo of Oppo Find N6 on a green work mat from above, showing the AI Pen stylus controls\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/oppo-find-n6-13.jpg\"\/><\/a><\/p>\n<p>The Oppo Find N6 has a nearly creaseless foldable display, stylus support, and excellent multitasking, and isn\u2019t launching in the US. Photo: Dominic Preston \/ The Verge<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Taken together with divisive updates like Liquid Glass or the iPhone 17 Pro redesign, it\u2019s clear US brands can\u2019t rely on UI advantages forever. And as the spec gap grows wider, the problem worsens. My fianc\u00e9e spent a decade using iPhones until she saw the photos I could take on a Vivo flagship. She switched to Android and hasn\u2019t looked back. That was years ago; Vivo\u2019s cameras have transformed in quality over that time while Apple\u2019s are still about the same.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">There\u2019s reason to hope that Apple is ready to innovate again, and if it does, Samsung and Google will almost certainly follow. Maligned as it may be in some corners, the <a href=\"https:\/\/www.theverge.com\/tech\/779588\/apple-iphone-air-review-battery-camera\" rel=\"nofollow noopener\" target=\"_blank\">iPhone Air<\/a> was the biggest shakeup to Apple\u2019s phone lineup in years. It looks like a <a href=\"http:\/\/www.theverge.com\/tech\/774831\/iphone-air-apple-reactions-thin-camera#:~:text=Apple%20called%20it,Editor%20at%20Large\" rel=\"nofollow noopener\" target=\"_blank\">test run<\/a> before Ternus introduces the <a href=\"https:\/\/www.theverge.com\/tech\/907856\/iphone-fold-dummy-design-delay-production\" rel=\"nofollow noopener\" target=\"_blank\">first foldable iPhone<\/a> later this year (with plenty to catch up on here too, now that foldables are <a href=\"https:\/\/www.theverge.com\/tech\/887104\/honor-magic-v6-thinnest-battery-launch-mwc\" rel=\"nofollow noopener\" target=\"_blank\">waterproof, dustproof<\/a>, and <a href=\"https:\/\/www.theverge.com\/tech\/901846\/oppo-find-n6-review-crease-screen-specs-price\" rel=\"nofollow noopener\" target=\"_blank\">nearly creaseless<\/a>). <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-04-21\/apple-bets-new-ceo-john-ternus-will-bring-back-jobs-era-decisiveness\" rel=\"nofollow noopener\" target=\"_blank\">Bloomberg reports<\/a> that he was \u201ca champion\u201d of the <a href=\"https:\/\/www.theverge.com\/tech\/891741\/apple-macbook-neo-a18-pro-review\" rel=\"nofollow noopener\" target=\"_blank\">MacBook Neo<\/a>, a more affordable laptop that arrived last month to rave reviews and excellent sales. It\u2019s not all hits \u2014 another <a href=\"https:\/\/www.bloomberg.com\/features\/2026-apple-next-ceo\/\" rel=\"nofollow noopener\" target=\"_blank\">Bloomberg profile<\/a> calls him \u201ca driving force\u201d behind the <a href=\"https:\/\/www.theverge.com\/2023\/10\/31\/23938841\/apple-macbook-pro-touch-bar-discontinued-proof-of-concept\" rel=\"nofollow noopener\" target=\"_blank\">MacBook Touch Bar<\/a>, and later the <a href=\"https:\/\/www.theverge.com\/2020\/5\/4\/21246223\/macbook-keyboard-butterfly-magic-pro-apple-design\" rel=\"nofollow noopener\" target=\"_blank\">butterfly keyboard<\/a>. Still, even failures like that are a sign of an executive willing to innovate, correct course, and move forward.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">But there\u2019s no guarantee Ternus is about to drive a renaissance for Apple\u2019s iPhone innovation. He has a reputation for pushing engineering boundaries, but also a \u201cCookian eye for cost-cutting.\u201d An economic environment in which component prices are only going up will make it harder to justify pushing the boat out on cutting-edge technologies while keeping the Apple money machine printing. And besides, Apple still has the <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/global-smartphone-shipments-grew-2-percent-YoY-in-2025\" rel=\"nofollow noopener\" target=\"_blank\">largest share of the smartphone market worldwide<\/a>, with only Samsung realistically capable of overtaking it any time soon. Xiaomi, in third place, has just two-thirds of Apple\u2019s share. Throw in the risks that silicon-carbon batteries fall foul of EU legislation and that larger camera hardware could compromise the iPhone\u2019s sleek design language, and I wouldn\u2019t bet on Ternus throwing the iPhone into a spec war just yet.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdya _1xwtict1\">No matter which Ternus shows up for work come October, his decisions will reverberate beyond Apple\u2019s own walls and into Google and Samsung\u2019s hardware teams. If Apple does start to push smartphone hardware boundaries again, it\u2019ll be better for all of us \u2014 and no one more so than smartphone buyers in the US.<\/p>\n<p>Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Dominic PrestonClose<img alt=\"Dominic Preston\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/1777123338_21_DOM_BLURPLE-1.jpg\"\/><\/p>\n<p>Dominic Preston<\/p>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/dominic-preston\" rel=\"nofollow noopener\" target=\"_blank\">See All by Dominic Preston<\/a><\/p>\n<p>AppleClose<\/p>\n<p>Apple<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/apple\" rel=\"nofollow noopener\" target=\"_blank\">See All Apple<\/a><\/p>\n<p>GadgetsClose<\/p>\n<p>Gadgets<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/gadgets\" rel=\"nofollow noopener\" target=\"_blank\">See All Gadgets<\/a><\/p>\n<p>GoogleClose<\/p>\n<p>Google<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/google\" rel=\"nofollow noopener\" target=\"_blank\">See All Google<\/a><\/p>\n<p>Google PixelClose<\/p>\n<p>Google Pixel<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/google-pixel\" rel=\"nofollow noopener\" target=\"_blank\">See All Google Pixel<\/a><\/p>\n<p>iPhoneClose<\/p>\n<p>iPhone<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/iphone\" rel=\"nofollow noopener\" target=\"_blank\">See All iPhone<\/a><\/p>\n<p>MobileClose<\/p>\n<p>Mobile<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/mobile\" rel=\"nofollow noopener\" target=\"_blank\">See All Mobile<\/a><\/p>\n<p>PhonesClose<\/p>\n<p>Phones<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/phones\" rel=\"nofollow noopener\" target=\"_blank\">See All Phones<\/a><\/p>\n<p>ReportClose<\/p>\n<p>Report<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/report\" rel=\"nofollow noopener\" target=\"_blank\">See All Report<\/a><\/p>\n<p>SamsungClose<\/p>\n<p>Samsung<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/samsung\" rel=\"nofollow noopener\" target=\"_blank\">See All Samsung<\/a><\/p>\n<p>TechClose<\/p>\n<p>Tech<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\" rel=\"nofollow noopener\" target=\"_blank\">See All Tech<\/a><\/p>\n<p>XiaomiClose<\/p>\n<p>Xiaomi<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/xiaomi\" rel=\"nofollow noopener\" target=\"_blank\">See All Xiaomi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple and Samsung dominate the US phone market, and they\u2019ve done so for years. Together with Google, they\u2019ve&hellip;\n","protected":false},"author":2,"featured_media":630012,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1337,64,63,213,113,10893,1341,203,19590,8207,1047,1996,105,11133],"class_list":{"0":"post-630011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-apple","9":"tag-au","10":"tag-australia","11":"tag-gadgets","12":"tag-google","13":"tag-google-pixel","14":"tag-iphone","15":"tag-mobile","16":"tag-phones","17":"tag-report","18":"tag-samsung","19":"tag-tech","20":"tag-technology","21":"tag-xiaomi"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/630011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=630011"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/630011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/630012"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=630011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=630011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=630011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}