LIV has funding through the end of 2026<\/a>, but after that, CEO Scott O\u2019Neil and his team have work to do to keep the league operational.<\/p>\nWith the league\u2019s future very much up in the air, we thought the perfect person to talk to would be the man who helped bring it into the world.<\/p>\n
Norman recently sat down with Skratch\u2019s own Dan Rapaport and touched on a number of topics, including LIV\u2019s next move, his continued efforts to grow the game globally, his primary focus since leaving his post, and much more.<\/p>\n
\u201cThat\u2019ll totally depend on Scott O\u2019Neil,\u201d Norman said when asked if LIV can go on without the PIF. \u201cI read his comments: \u2018We gotta go raise money ourselves, LIV has to do that.\u2019 Basically, he\u2019s got to get out there on the street now, and he\u2019s gotta do a roadshow, and he\u2019s gotta see if he can dilute some of the PIF funding down to somewhere else. Getting a U.S. financial institution coming in would be very advantageous. No different from what\u2019s happened with the SSG and PGA TOUR.\u201d<\/p>\n
Norman also gave some great insight into what it was like for LIV at the very beginning, and how the U.S. responded very differently than the rest of the world.<\/p>\n
\u201cLIV is really much beyond a start-up. Start-up we were, yes, for maybe two going into three years. But when we had that foundation of stability underneath us, especially on the global front, we knew we had something that was working,” he said. “Here in the United States, it was not working as well as we hoped it would because there was a lot of blowback. In the very beginning, we couldn\u2019t even get vendors to sign with us. We couldn\u2019t get anybody to come and do anything in the United States. It was 100% radioactive. <\/p>\n
“It just blew my mind, because when we went to Australia or other places around the world, we were received with open arms. We\u2019d have an economic impact on Adelaide to the tune of nearly nine figures for a three-day event. Other people around the world saw that, felt that, realized that, and understood that.\u201d<\/p>\n
As LIV fights for its future, it was interesting to hear from the man who was at the helm during its infancy. Listen to the entire 30-minute interview below\u2014you’ll be glad you did.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout the history of golf, there haven\u2019t been many players who elicited bigger and more diverse reactions than…\n","protected":false},"author":2,"featured_media":630837,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":["post-630836","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-au","tag-australia","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/630836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=630836"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/630836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/630837"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=630836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=630836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=630836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}