{"id":633281,"date":"2026-04-27T03:29:09","date_gmt":"2026-04-27T03:29:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/633281\/"},"modified":"2026-04-27T03:29:09","modified_gmt":"2026-04-27T03:29:09","slug":"karan-johar-wants-bollywood-to-stop-paid-pr-as-nobody-knows-whats-real-do-people-really-like-it-or-are-they-paid-to","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/633281\/","title":{"rendered":"Karan Johar wants Bollywood to stop paid PR as nobody knows what’s real: ‘Do people really like it or are they paid to’"},"content":{"rendered":"

Filmmaker Karan Johar<\/a> has addressed the practice of paid publicity in Hindi cinema, saying it needs to stop because it is becoming difficult to gauge audience reaction. Speaking at a recent event, Karan said Bollywood <\/a>needs to \u2018let their work do the talking\u2019 and reduce publicity and marketing.<\/p>\n

\"KaranKaran Johar has called out the practice of paid PR in Bollywood.Karan Johar wants no paid PR in Bollywood<\/p>\n

Karan recently appeared at a discussion on the industry organised by The Week, where an attendee spoke about actors like Janhvi Kapoor<\/a> and Shanaya Kapoor doing \u2018method marketing\u2019 for their recent films, Param Sundari and Tu Yaa Main, respectively. She asked if this trend of PR could catch up in Bollywood, and Karan responded, \u201cI think Bollywood should stop doing PR. It would be much better. They should let their achievements speak for themselves because, unfortunately, all of PR is now \u2018paid PR\u2019. So, if you want to say you are looking gorgeous, you just have to pay. If you have to say you are the best actor on planet earth, you have to pay. I think we are in overdrive mode when it comes to PR. So whether they are doing method marketing or not is secondary; they should stop marketing themselves and let their work speak.\u201d<\/p>\n

\u2018You really can\u2019t gauge what\u2019s connecting\u2019<\/p>\n

The filmmaker clarified that he was not targeting any specific actor but was speaking about the trend in general, adding that paid PR has made it difficult to gauge the audience’s organic reaction. \u201cI don\u2019t mean the people you are talking about. I mean, everyone in general. Publicity and marketing are very important work categories, and they should be treated accordingly. But now, everything is available at a price, and that is something that could be deeply upsetting because then you really can\u2019t gauge what\u2019s connecting and what\u2019s not. Now, you look at everything like, \u2018Are people really liking it or have they been paid to like it?\u2019,\u201d he added.<\/p>\n

Karan Johar’s recent and upcoming work<\/p>\n

Karan has recently produced Sunny Sanskari Ki Tulsi Kumari and Tu Meri Main Tera Main Tera Tu Meri under his Dharma Productions banner. This year, the production house is bringing out Chand Mera Dil starring Lakshya and Ananya Panday, Udta Teer starring Ayushmann Khurrana and Sara Ali Khan, and Naagzilla starring Kartik Aaryan.<\/p>\n

As a director, Karan’s last film was Rocky Aur Rani Kii Prem Kahaani in 2023. The film, starring Ranveer Singh and Alia Bhatt, was a box office success.<\/p>\n","protected":false},"excerpt":{"rendered":"Filmmaker Karan Johar has addressed the practice of paid publicity in Hindi cinema, saying it needs to stop…\n","protected":false},"author":2,"featured_media":633282,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,4057,134,48545,8339,344,306701],"class_list":["post-633281","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-au","tag-australia","tag-bollywood","tag-entertainment","tag-hindi-cinema","tag-karan-johar","tag-movies","tag-paid-publicity"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/633281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=633281"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/633281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/633282"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=633281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=633281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=633281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}