\u203a\t\u0160koda Auto\u2019s brand exhibition at\u00a0Milan Design Week 2026 attracted nearly 60,000 visitors from 21\u00a0to\u00a026\u00a0April
\n\u203a\t\u0160koda\u2019s installation was recognised with\u00a0the\u00a0Fuorisalone Award as\u00a0the\u00a0highest-rated installation of\u00a0the 2026 edition
\n\u203a\tThe\u00a0immersive installation at\u00a0Palazzo del Senato showcased \u0160koda\u2019s current design approach and\u00a0the\u00a0camouflaged \u0160koda Epiq
\n\u203a\tThe\u00a0exhibition was created by\u00a0Spanish architect and digital artist Ricardo Orts, founder of\u00a0Ulises Studio
\n\u203a\tThe\u00a0recognition underlines \u0160koda Auto\u2019s growing relevance at\u00a0the\u00a0intersection of\u00a0design, creativity and innovation<\/p>\n
Mlad\u00e1 Boleslav, 27.\u00a0April 2026 \u2013 \u0160koda Auto has successfully concluded its\u00a0participation at\u00a0Milan Design Week 2026, welcoming nearly 60,000 visitors to\u00a0its\u00a0brand exhibition at\u00a0the\u00a0historic Palazzo del Senato. The\u00a0immersive installation not only highlighted \u0160koda\u2019s current design approach but also\u00a0received the Fuorisalone Award, recognising it as\u00a0the\u00a0highest-rated installation of\u00a0the\u00a02026 edition according to\u00a0the\u00a0design community and visitors. <\/p>\n<\/p>\n
\u201cComing back to\u00a0Milan Design Week for\u00a0the\u00a0second year in\u00a0a\u00a0row took us to\u00a0a\u00a0new level. It gave \u0160koda Auto a\u00a0chance to open\u00a0up\u00a0to\u00a0a\u00a0passionate, design driven audience beyond the\u00a0automotive world \u2013 and the response was truly encouraging. The\u00a0strong interest from\u00a0visitors and\u00a0the\u00a0recognition from the\u00a0Fuorisalone community show that\u00a0our\u00a0design storytelling connects emotionally and strengthens our\u00a0brand. At\u00a0the\u00a0centre of\u00a0our\u00a0presence was our\u00a0upcoming all\u00a0electric Epiq. For\u00a0us, it stands for\u00a0a\u00a0clear commitment \u2013 making electric mobility more accessible and\u00a0inspiring new customer groups with\u00a0fresh ideas and optimism for\u00a0what\u2019s\u00a0ahead.\u201c<\/p>\n
Klaus Zellmer, CEO of \u0160koda Auto<\/p>\n
\u0160koda Auto\u2019s brand exhibition at\u00a0Milan Design Week 2026 attracted approximately 60,000 visitors between 21\u00a0and\u00a026\u00a0April. Hosted at\u00a0the\u00a0historic Palazzo del Senato, the\u00a0installation combined physical and digital elements to\u00a0present \u0160koda\u2019s current design approach in\u00a0an\u00a0immersive setting. The\u00a0exhibition featured the camouflaged \u0160koda Epiq and\u00a0its playful counterpart, the\u00a0Epiq Sculpt. Large\u2011scale installations inspired by\u00a0modelling clay showcased the\u00a0central motif of\u00a0the\u00a0brand\u2019s current design narrative. <\/p>\n
The\u00a0installation was created by\u00a0Spanish architect and internationally acclaimed digital artist Ricardo Orts, founder\u00a0of\u00a0Ulises Studio. Visitors were invited to\u00a0explore \u0160koda\u2019s design language through a\u00a0curated programme that included relaxation zones, digital experiences and discussions on\u00a0design and\u00a0creativity. <\/p>\n
\u0160koda Auto\u2019s presence at\u00a0Milan Design Week 2026 was further recognised with\u00a0the\u00a0Fuorisalone Award by\u00a0the\u00a0design community of\u00a0Fuorisalone.it. Each year, the\u00a0Fuorisalone Award highlights the\u00a0most\u00a0engaging and\u00a0memorable installations and\u00a0events, with winners selected through a\u00a0public voting process following a\u00a0shortlist of\u00a012\u00a0standout projects.<\/p>\n","protected":false},"excerpt":{"rendered":"\u203a \u0160koda Auto\u2019s brand exhibition at\u00a0Milan Design Week 2026 attracted nearly 60,000 visitors from 21\u00a0to\u00a026\u00a0April \u203a \u0160koda\u2019s installation…\n","protected":false},"author":2,"featured_media":634062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":{"0":"post-634061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-au","9":"tag-australia","10":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/634061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=634061"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/634061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/634062"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=634061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=634061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=634061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}