{"id":635862,"date":"2026-04-28T08:30:11","date_gmt":"2026-04-28T08:30:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/635862\/"},"modified":"2026-04-28T08:30:11","modified_gmt":"2026-04-28T08:30:11","slug":"celsius-launches-football-inspired-electric-vibe-flavour","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/635862\/","title":{"rendered":"Celsius launches football-inspired Electric Vibe flavour"},"content":{"rendered":"<p class=\"jpn0b rU51J F85w1 _6ftyz\" dir=\"auto\" id=\"viewer-4jomd1344\">Celsius has unveiled Electric Vibe, a limited-edition Sparkling Tropical Freeze flavour inspired by football culture and fan communities.<\/p>\n<p class=\"jpn0b rU51J F85w1 _6ftyz\" dir=\"auto\" id=\"viewer-n5tbi1350\">Electric Vibe combines notes of pineapple, orange, cherry and grape, with Celsius adapting its Live. Fit. Go. tagline to Live. Fit. Goal. for the launch.<\/p>\n<p class=\"jpn0b rU51J F85w1 _6ftyz\" dir=\"auto\" id=\"viewer-yv67b1356\">To support the launch, Celsius has introduced \u201cThe Surge,\u201d a football-themed campaign featuring Weston McKennie, Declan Rice, Hirving Lozano, creator Marlon Garcia and Diplo.<\/p>\n<p class=\"jpn0b rU51J F85w1 _6ftyz\" dir=\"auto\" id=\"viewer-qazi81359\">Kyle Watson, chief brand officer at Celsius, said the launch was designed to celebrate the energy, passion and connection surrounding football culture.<\/p>\n<p class=\"jpn0b rU51J F85w1 _6ftyz\" dir=\"auto\" id=\"viewer-gsm9b1929\">Electric Vibe is available at major US retailers, including Target.<\/p>\n","protected":false},"excerpt":{"rendered":"Celsius has unveiled Electric Vibe, a limited-edition Sparkling Tropical Freeze flavour inspired by football culture and fan communities.&hellip;\n","protected":false},"author":2,"featured_media":635863,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,85],"class_list":["post-635862","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-football","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/635862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=635862"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/635862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/635863"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=635862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=635862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=635862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}