{"id":636137,"date":"2026-04-28T11:49:21","date_gmt":"2026-04-28T11:49:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/636137\/"},"modified":"2026-04-28T11:49:21","modified_gmt":"2026-04-28T11:49:21","slug":"maje-and-sandro-appoint-mcmpr-in-australia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/636137\/","title":{"rendered":"Maje and SANDRO appoint MCMPR in Australia"},"content":{"rendered":"

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French fashion brands Maje and SANDRO have appointed MCMPR as their integrated communications agency in Australia, as both labels look to sharpen their local market presence.<\/p>\n

The move signals a coordinated push by the Paris-founded brands to deepen cultural relevance and brand visibility across Australia\u2019s competitive premium fashion sector.<\/p>\n

Founded in Paris in 1998 by Judith Milgrom, Maje has built a global reputation for its blend of bohemian sensibility and urban sophistication. The brand operates 14 locations nationwide across Sydney, Melbourne and Brisbane, alongside its online presence.<\/p>\n

SANDRO, established in 1984, has similarly carved out a position in the premium market with its balance of refined tailoring and understated design. The brand maintains 15 stores across Sydney, Melbourne, Brisbane and Perth, spanning both womenswear and menswear.<\/p>\n

\"SANDRO<\/p>\n

SANDRO campaign<\/p>\n

Integrated remit across PR, talent and storytelling<\/p>\n

Under the new partnership, MCMPR will lead PR and communications for both brands in Australia, overseeing press office operations, talent and influencer engagement, and showroom and sample management.<\/p>\n

The agency will also be tasked with developing localised brand storytelling initiatives to strengthen connections with Australian audiences.<\/p>\n

MCMPR said it would draw on its local market expertise and global perspective to position both labels within Australia\u2019s evolving fashion landscape, with a focus on multi-channel communications.<\/p>\n

Strategic play for cultural relevance<\/p>\n

Marie-Claude Mallat, Founder and Director of MCMPR, framed the appointment as a moment of continued growth for both brands locally.<\/p>\n

\u201cMaje and SANDRO represent the enduring appeal of Parisian style \u2013 each with a distinct point of view that continues to resonate globally. We are proud to partner with both brands at a time of continued growth in Australia, shaping strategies that amplify their identity through culturally attuned storytelling and elevated brand experiences,\u201d she said.<\/p>\n

Main image: Maje campaign<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n

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