{"id":638528,"date":"2026-04-29T13:42:10","date_gmt":"2026-04-29T13:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/638528\/"},"modified":"2026-04-29T13:42:10","modified_gmt":"2026-04-29T13:42:10","slug":"9-in-10-buyers-locked-out-of-new-unit-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/638528\/","title":{"rendered":"9 in 10 buyers locked out of new unit market"},"content":{"rendered":"<p>Almost nine out of 10 buyers are being locked out of Australia\u2019s new apartment market, with new data revealing house hunters now need at least $1.5 million to afford the majority of new units being built.<\/p>\n<p>Latest data from REA Group shows 56 per cent of new apartments listed on realestate.com.au nationally between February and March 2026 were priced at $1.5m or above, while just 12 per cent of buyers were willing or able to spend that much.<\/p>\n<p>The staggering mismatch effectively prices everyday Australians out of what has traditionally been the country\u2019s most affordable entry point to home ownership, throwing fuel on an already critical housing shortage.<\/p>\n<p>MORE: <a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/jackie-os-cunning-30m-exit-plan\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Jackie O\u2019s cunning $30m exit plan amid Kyle split<\/a><\/p>\n<p>MORE: <a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/rents-mortgages-force-aussies-to-withdraw-thousands-in-savings\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Australia\u2019s $85bn savings crisis exposed<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/how-truck-driver-used-brute-force-to-pay-off-his-home-20-years-early\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Broke 39yo truckie paid off home in 10 years<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realcommercial.com.au\/news\/aussie-commercial-investor-reveals-insider-tricks-that-saved-him-thousands\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" title=\"www.realcommercial.com.au\" rel=\"nofollow noopener\" target=\"_blank\">\u2018$90 Bunnings gadget saved me from a $3m mistake\u2019<\/a><\/p>\n<p>Driven by soaring development expenses, builders are increasingly delivering high-end, premium apartments just to make their projects financially viable.<\/p>\n<p>This shift had driven up the share of $1.5 million-plusstock while suffocating the entry-level market.<\/p>\n<p>Despite 25 per cent of buyers holding a budget of $600,000 or below, they were forced to battle it out for a mere 5 per cent of the market priced to match.<\/p>\n<p>REA Group Senior Economist Anne Flaherty warned the disconnect between what was being built and what everyday buyers could afford would have severe consequences for the broader housing market.<\/p>\n<p>\u201cWith Australia already facing a housing shortage, this affordability gap could further slow the delivery of new apartments,\u201d Ms Flaherty said.<\/p>\n<p>\u201cThe gap has real consequences for supply. Even though apartment approvals are picking up, this mismatch between prices and budgets is likely to hold back pre-sales and delay new projects.\u201d<\/p>\n<p>A state-by-state breakdown shows buyer budgets were misaligned with developer pricing in every major market.<\/p>\n<p>The situation was particularly dire in Queensland, which was now the most expensive state for new apartment developments.<\/p>\n<p>MORE: <a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/sydneys-best-and-worst-suburbs-to-own-an-ev\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Exposed: Best and worst suburbs to own an EV<\/a><\/p>\n<p>MORE NEWS:<\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realcommercial.com.au\/news\/servo-gold-rush-as-fuel-giants-offload-sizzling-cash-cows?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=the_courier_mail&amp;campaignPlacement=article\" title=\"www.realcommercial.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Inside servo gold rush<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/3k-hit-at-once-inflation-crushes-any-hope-of-rate-relief\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=the_courier_mail&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Inflation crushes any hope of rates relief<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/the-sevenbedroom-home-where-one-familys-lifestyle-is-now-a-necessity\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=the_courier_mail&amp;campaignPlacement=article\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Dual living searches surge 67 per cent: Trend<\/a><\/p>\n<p>A massive 73 per cent of new listings in the Sunshine State were priced over $1.5m, catering to just 12 per cent of buyers.<\/p>\n<p>Alarmingly, there were zero new apartment listings under $600,000 between February and March.<\/p>\n<p>The squeeze was similarly tight in Victoria, where premium $1.5m-plus apartments made up 65 per cent of all new listings, despite only 10 per cent of local buyers having the capacity to pay that much.<\/p>\n<p>MORE NEWS:<\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/housing-crisis-deepens-as-population-growth-outpaces-new-housing-supply\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=newscomau&amp;campaignPlacement=realestatemodule\" target=\"_blank\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\">Shock: Population growth outpaces new housing supply<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/aussies-flee-housing-market-for-overseas-property-bargains\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=newscomau&amp;campaignPlacement=realestatemodule\" target=\"_blank\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\">Aussies flee housing market for overseas bargains<\/a><\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/buyer-affordability-pockets-for-2026\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=newscomau&amp;campaignPlacement=realestatemodule\" target=\"_blank\" title=\"www.realestate.com.au\" rel=\"nofollow noopener\">Most affordable suburbs for 2026 revealed<\/a><\/p>\n<p>Even across New South Wales and the ACT, 39 per cent of new apartments were listed at $1.5m or above and only 14 per cent of buyers looking to purchase at that premium level.<\/p>\n<p>Meanwhile, Western Australia had the sharpest divide at the top end of the market.<\/p>\n<p>While 64 per cent of new apartment listings were $1.5m or above, just 6 per cent of WA buyers actually had the budget to match it.<\/p>\n<p>\u201cUnless construction costs fall, designs change, or policies shift, the disconnect between what\u2019s being built and what buyers can afford will remain a major challenge,\u201d Ms Flaherty said.<\/p>\n<p>Originally published as <a class=\"body-link\" href=\"https:\/\/www.realestate.com.au\/news\/new-data-reveals-15m-price-tag-on-new-apartments-freezes-out-buyers\/\" rel=\"nofollow noopener\" target=\"_blank\">New data reveals $1.5m price tag on new apartments freezes out buyers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Almost nine out of 10 buyers are being locked out of Australia\u2019s new apartment market, with new data&hellip;\n","protected":false},"author":2,"featured_media":638529,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[90965,13808,161726,309151,309154,309152,309153,309150,309158,309165,309168,64,63,689,309170,99,309162,45124,309155,309163,309161,309156,158398,46327,259277,11152,64457,309169,673,677,309148,309166,309157,701,309149,309159,309167,309164,19081,309160,660,3439],"class_list":["post-638528","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-object-object","tag-13808","tag-affordability-gap","tag-affordable-entry","tag-anne-flaherty","tag-apartment-affordability-crisis","tag-apartment-approvals","tag-apartment-developments","tag-apartment-listings","tag-apartment-market","tag-apartments-freezes","tag-au","tag-australia","tag-australia-and-new-zealand","tag-brandon-french","tag-business","tag-buyer-budgets","tag-david-clark","tag-designs-change","tag-development-expenses","tag-entry-level-market","tag-everyday-buyers","tag-false","tag-home-ownership","tag-house-hunters","tag-housing-market","tag-housing-shortage","tag-national-apartment-affordability","tag-new-south-wales","tag-oceania","tag-policies-shift","tag-premium-apartments","tag-premium-level","tag-queensland","tag-real-consequences","tag-sharpest-divide","tag-staggering-mismatch","tag-state-by-state-breakdown","tag-top-end","tag-unit-market","tag-victoria","tag-western-australia"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/638528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=638528"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/638528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/638529"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=638528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=638528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=638528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}