TWG Motorsports and Cadillac Formula 1 Team Launch Crews Control, photo credit: Storm Santos @stormsantos<\/p>\n
Crews Control\u00a0takes viewers on an exhilarating journey through the fast-paced world of motorsport through Terry’s distinct lens \u2013 with humor, heart, and an unapologetic sense of curiosity. At its core is a deep dive into the Cadillac Formula 1\u00ae Team, exploring the precision, technology, passion and global community behind Formula 1\u00ae’s rapid rise.<\/p>\n
Each episode (8\u201310 minutes) follows Terry as he immerses himself in the sport’s culture, paddock politics, and fan obsession, unlocking why F1\u00ae has captured the imagination of an entirely new generation of American fans.<\/p>\n
From Melbourne’s massive crowds to Miami’s energy, to Las Vegas’ spectacle and Austin’s Americana, Terry becomes the ultimate American guide to why every stop on the F1\u00ae calendar feels like its own world. The series also pulls back the curtain on the broader TWG Motorsports portfolio \u2013 from the Indianapolis 500\u00ae with Andretti Global to NASCAR with Spire Motorsports \u2013 connecting disciplines while highlighting what makes each unique under the TWG Motorsports roof.<\/p>\n
“TWG Motorsports was built on a singular belief that motorsport has unmatched power in sport and culture, and its best stories are still waiting to be told. Crews Control\u00a0brings that to life \u2013 a can’t-miss journey anchored by the Cadillac Formula 1 Team and extending across many series we compete in, told through one of entertainment’s most compelling voices,” said Dan Towriss, CEO of TWG Motorsports.<\/p>\n
Rooted in Terry’s personal story of growing up with a father who worked for General Motors \u2014 co-owners in the Cadillac Formula 1\u00ae Team with TWG Motorsports \u2014 the series blends automotive pride with genuine cultural exploration.<\/p>\n
“Motorsport is the biggest world most Americans have never stepped inside \u2014 and I’m about to change that,” said Crews. “This isn’t just one series; it’s an entire universe. Crews Control isn’t about lap times and standings. It’s about the culture, the obsession, and the people who live and breathe it. I’m bringing America into a world that’s faster, louder, and more alive than they ever imagined.”<\/p>\n
Beyond the flagship YouTube series, promotional content, teasers, and behind-the-scenes material will extend across Cadillac Formula 1 Team’s official social media channels and those of its racing series partners, creating a multi-platform ecosystem built to amplify each episode and drive fan engagement.<\/p>\n
“Collaborating with Terry on Crews Control allowed us to build a series around his irresistible curiosity and commanding presence,” said Paul Martin, CEO of Box to Box Films. “He doesn’t simply observe racing \u2013 he connects deeply with engineers, drivers and fans, uncovering the human stories at the heart of the Cadillac Formula 1 Team and TWG Motorsports. The result is cinematic and precise, grounded in real emotion, and unmistakably Terry: funny, earnest and relentlessly curious.”<\/p>\n
Crews Control Preview:\u00a0https:\/\/youtu.be\/z1u9HxhSd_M<\/a><\/p>\n ABOUT TWG MOTORSPORTS<\/p>\n TWG Motorsports is the motorsports entity of TWG Global<\/a>, unifying a robust racing portfolio across the world’s biggest stages in Formula 1\u00ae, INDYCAR, Formula E, IMSA and NASCAR. With strategic partnerships that include General Motors on the Cadillac Formula 1\u00ae Team and ownership of Andretti Global, Wayne Taylor Racing and Spire Motorsports, TWG Motorsports combines deep technical expertise, proven competitive excellence and industry-leading business acumen. TWG Motorsports is committed to innovating, growing and winning at the highest levels of the sport. Learn more at\u00a0<\/a>TWGMotorsports.com<\/a>.<\/p>\n ABOUT BOX TO BOX<\/p>\n Box to Box is an award-winning content studio specializing in high-end feature documentaries, documentary series, and formatted factual entertainment. It is a global force in premium\u00a0unscripted storytelling, pushing the medium to new heights and redefining traditional narrative structures \u2013 both across the sports world and beyond.\u00a0\u00a0Box to Box is run by our Oscar and Emmy winning founders, James Gay-Rees and Paul Martin.\u00a0<\/p>\n SOURCE Cadillac Formula 1 Team<\/p>\n![\"\"](\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DE46468&Transmission_Id=202604291015PR_NEWS_USPR_____DE46468&DateId=20260429\")
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