{"id":638670,"date":"2026-04-29T15:15:24","date_gmt":"2026-04-29T15:15:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/638670\/"},"modified":"2026-04-29T15:15:24","modified_gmt":"2026-04-29T15:15:24","slug":"albaneses-2-25pc-media-levy-misses-the-real-battle-with-big-tech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/638670\/","title":{"rendered":"Albanese\u2019s 2.25pc media levy misses the real battle with big tech"},"content":{"rendered":"<p>On Tuesday in Canberra, Prime Minister Anthony Albanese finally unveiled Labor\u2019s draft <a href=\"https:\/\/www.afr.com\/link\/follow-20180101-p5laal\" rel=\"nofollow noopener\" target=\"_blank\">News Media Bargaining Incentive <\/a>laws. If tech giants negotiate commercial agreements with media organisations to pay for the journalism that appears on their platforms, a 2.25 per cent levy on the Australian revenue of these companies will be entirely offset.<\/p>\n<p>The announcement came more than two years after Facebook owner Meta walked away from deals it struck with Australian media companies under the Morrison government\u2019s <a href=\"https:\/\/www.afr.com\/link\/follow-20180101-p5npy5\" rel=\"nofollow noopener\" target=\"_blank\">News Media Bargaining Code<\/a>.<\/p>\n<p>Loading&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"On Tuesday in Canberra, Prime Minister Anthony Albanese finally unveiled Labor\u2019s draft News Media Bargaining Incentive laws. If&hellip;\n","protected":false},"author":2,"featured_media":638671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-638670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/638670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=638670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/638670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/638671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=638670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=638670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=638670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}