This preview\u2014part two of three\u2014features a brief summary of what will be on display at exhibitors listed from \u2018H\u2019 through to \u2018P\u2019.<\/p>\n
HealthTech Bio Actives: #5A14 <\/p>\n
At this year\u2019s tradeshow, HTBA is set to launch a new GLP-1 companion ingredient marketed as Leanara. Designed to support muscle mass and energy levels, the ingredient combines proprietary bioflavonoids with a bioavailable vitamin B12 to help GLP-1 users maintain strength and vitality throughout their weight loss journey.<\/p>\n
The company also plans to spotlight a number of other innovations, including MecobalActive, a bioidentical, active form of vitamin B12 for cognitive and physical performance, and DiosVein Forte, a micronized flavonoid fraction developed to support vascular health, circulation and leg comfort. Product concept samples including these ingredients will be available at the company\u2019s exhibition stand.<\/p>\n
HTBA will also spotlight the market opportunity for its Leanara ingredient during a presentation on Tuesday 5 May, \u201cBeyond weight loss: Protect lean muscle and energy for GLP-1 users,\u201d at 4 p.m. at the New Ingredients Theatre (3D258).<\/p>\n
Kaneka: #3B102<\/p>\n
As the sole global supplier and pioneer of Ubiquinol (the bioactive form of coenzyme Q10) Kaneka is the sponsor of Vitafoods Europe new Mitochondrial Health category. This year, the company will host a three-day education program: the Kaneka Mitochondrial Innovation Forum as its pavilion in Hall 3B. <\/p>\n
Internationally recognized market, scientific, innovation and education experts such as Nick Morgan, David Foreman, Stephanie Berglin, Jeannie Kwa and Yuri Ando will present the latest clinical advancements and innovation opportunities in mitochondrial function. This will take place daily at 11 a.m., noon, 2 p.m., 3:30 p.m. and 4:30 p.m.<\/p>\n
Kaneka\u2019s Filip Van Hulle said the new education sessions represent \u201cthe natural progression of more than two decades of leadership in evidence-based ingredient innovation.\u201d<\/p>\n
Kerry: #3A40<\/p>\n
As convenience redefines supplement decisions, Kerry will showcase how it is moving beyond capsules to offer lifestyle-friendly formats such as gummies, powders, dissolvable strips, shots, sprays and stick packs.<\/p>\n
Demonstrating its advanced flavour chemistry and taste-masking technology, the company will also demonstrate how it can transform bitter-tasting active ingredients into palatable supplement solutions.<\/p>\n
Kerry will highlight a wide variety of solutions for cognition, immune function, gut health, infant health, hormonal balance, and men\u2019s and women\u2019s health. <\/p>\n
Lallemand Health Solutions: #3G146<\/p>\n
Probiotic manufacturer Lallemand Health Solutions will highlight new research demonstrating that its \u2018psychobiotic\u2019, marketed at Cerebiome, may improve cognition in video gamers. <\/p>\n
The company will also showcase a range of probiotic solutions for women\u2019s health, immune health and healthy aging. Women\u2019s health will be a particular focus, with the company demonstrating various clinically documented probiotic strains addressing pregnancy, intimate health, digestive comfort and menstruation.<\/p>\n
In the healthy aging category, Lallemand will highlight Cerenity, a probiotic solution designed to support mobility, strength and quality of life through modulation of the gut\u2013muscle axis. The company will discuss a recent clinical trial in which Cerenity demonstrated beneficial effects on physical performance and quality of life in aging populations.<\/p>\n
Lubrizol: #5B12<\/p>\n
Lubrizol will showcase a number of new concepts at this year\u2019s tradeshow, such as a new sugar-free gummy application featuring microencapsulated curcumin, marketed at Curcushine. <\/p>\n
The orange and ginger-flavoured pectin gummies deliver 100 mg of Curcushine, with the encapsulation technique enhancing bioavailability and stability, as well as improving overall taste. <\/p>\n
The company says the gummy concept reflects a shift toward plant-based and reduced-sugar choice and feeds into consumer demand for science\u2011backed, beauty\u2011from\u2011within solutions that align with clean\u2011label, plant\u2011based trends.<\/p>\n
MartinBauer Nutraceuticals: #UWA18<\/p>\n