English fast bowler Tymal Mills\u2019 bid to promote his OnlyFans account has been denied as T20 tournament The Hundred setting a new precedent in individual advertising. <\/p>\n
Mills, who plays for Southern Brave, announced he joined the adult platform last week and was looking to promote his account while at the crease, sporting the platform\u2019s logo on the back of his bat.<\/p>\n
Sponsorships on the front and back of cricket bats has become the norm over the last decade.<\/p>\n
But any sponsorship often has to be first cleared by the tournament body. And while that is almost always approved, Mills\u2019 request was rejected by the England and Wales Cricket Board, which flat out banned him from promoting the website.<\/p>\n
News.com.au understands the request was denied on the grounds that the cricket body felt it didn\u2019t align with the brand values of \u2018The Hundred\u2019.<\/p>\n
Watch the biggest Aussie sports & the best from overseas LIVE on Kayo Sports | New to Kayo? Join now and get your first month for just $1.<\/a><\/p>\n OnlyFans is a subscription website known largely for hosting adult content, but Mills insisted his content is \u201ccompletely safe\u201d and was just a side hustle to supplement his income. <\/p>\n The left-arm quick explained his content would give subscribers \u201ca closer, more personal look into life as a professional cricketer\u201d, stating it is \u201call about sharing my passion with you in a new way\u201d.<\/p>\n He is also hardly the first sportsperson to go down that route with Aussie athletes, including boxers Ebanie Bridges, Cherneka Johnson and motorsport racer Renee Gracie, donning OnlyFans sponsorships while in competition.<\/p>\n Many athletes have begun to use the platform as an opportunity to grow their fan base and give fans an otherwise unseen glimpse into their lives.<\/p>\n And for some, not only has the subscription-based service seen them make a second income, but it has also allowed them to retire comfortably.<\/p>\n That was the case with former UFC superstar Paige VanZant.<\/p>\n In an interview with\u00a0Barstool Sports, VanZant estimated she made more money in one day on the subscription platform than she did in her entire fighting career.<\/p>\n \u201cI definitely have. I\u2019d say when I made the switch to OnlyFans, there\u2019s a lot of stuff I\u2019ve done in my career and I\u2019ve been really fortunate my career even outside of the UFC and outside of fighting has been pretty successful,\u201d VanZant said.<\/p>\n \u201cI\u2019ve worked pretty hard in other industries and trying to cross over to more of a mainstream personality. But yes, OnlyFans has definitely been my largest source of income, I would say combined, in my fighting career. <\/p>\n \u201cI think I\u2019ve made more money in 24 hours on OnlyFans than I did in my entire fighting career combined.\u201d<\/p>\n While VanZant shares racy images and videos on the site, in the case of Mills, he says none of his content is explicit, and that it is solely a platform for him to share more about his cricket life, in a similar move to that of Australian tennis star Nick Kyrgios, who shared similar material when he joined the platform last year.<\/p>\n