{"id":644122,"date":"2026-05-02T03:46:12","date_gmt":"2026-05-02T03:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/644122\/"},"modified":"2026-05-02T03:46:12","modified_gmt":"2026-05-02T03:46:12","slug":"iphone-airs-poor-sales-spook-rivals-into-ditching-ultra-thin-phone-plans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/644122\/","title":{"rendered":"iPhone Air&#8217;s Poor Sales Spook Rivals Into Ditching Ultra-Thin Phone Plans"},"content":{"rendered":"<p>A Weibo leaker today suggested that Apple&#8217;s <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-air\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone Air<\/a> 2 may be the only next-generation ultra-thin flagship smartphone from a major brand, after the original model&#8217;s poor sales performance appears to have led competing manufacturers to abandon plans for their own follow-up products.<\/p>\n<p><img decoding=\"async\" fetchpriority=\"high\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/iPhone-Air.jpg\"   alt=\"iPhone Air\" width=\"1600\" height=\"898\" class=\"alignnone size-full wp-image-1018523\"\/><br \/>The leaker known as &#8220;<a href=\"https:\/\/weibo.com\/6048569942\/5293862592709492\" rel=\"nofollow noopener\" target=\"_blank\">Digital Chat Station<\/a>&#8221; today posted on Weibo, claiming that the \u200ciPhone Air\u200c barely surpassed 700,000 unit activations even after multiple rounds of price reductions. The post also noted that an unspecified domestic Chinese ultra-thin device managed only 50,000 activations, and that the rival&#8217;s planned follow-up now looks &#8220;highly precarious&#8221; and is in all likelihood going to be scrapped. The leaker concluded that the \u200ciPhone Air\u200c 2 may end up as the sole ultra-thin flagship of the next generation.<\/p>\n<p>The \u200ciPhone Air\u200c has <a href=\"https:\/\/www.macrumors.com\/2026\/03\/26\/apple-massively-discounts-iphone-air\/\" rel=\"nofollow noopener\" target=\"_blank\">struggled commercially since its September 2025 launch<\/a>. A <a href=\"https:\/\/www.macrumors.com\/2025\/10\/22\/report-virtually-no-demand-for-iphone-air\/\" rel=\"nofollow noopener\" target=\"_blank\">KeyBanc Capital Markets survey<\/a> found &#8220;virtually no demand&#8221; for the device, supply chain analyst <a href=\"https:\/\/www.macrumors.com\/guide\/ming-chi-kuo\/\" rel=\"nofollow noopener\" target=\"_blank\">Ming-Chi Kuo<\/a> reported that suppliers had been asked to <a href=\"https:\/\/www.macrumors.com\/2025\/10\/22\/iphone-air-supply-chain-cuts\/\" rel=\"nofollow noopener\" target=\"_blank\">cut capacity by more than 80%<\/a> between launch and early 2026, and the \u200ciPhone Air\u200c is now widely believed to be entirely out of production.<\/p>\n<p>The device&#8217;s poor reception has <a href=\"https:\/\/www.macrumors.com\/2025\/11\/27\/iphone-air-flop-industry-drops-thin-phones\/\" rel=\"nofollow noopener\" target=\"_blank\">reverberated across the industry<\/a>. Xiaomi reportedly planned a &#8220;true Air model&#8221; to rival Apple&#8217;s offering, while Vivo targeted thinness within its mid-range S series. Both companies are said to have halted related projects. Samsung similarly cancelled the Galaxy S26 Edge after the Galaxy S25 Edge sold poorly.<\/p>\n<p>Despite all of this, a separate leaker <a href=\"https:\/\/www.macrumors.com\/2026\/04\/08\/iphone-air-2-to-launch-no-matter-what\/\" rel=\"nofollow noopener\" target=\"_blank\">claimed last month<\/a> that Apple will push ahead with at least two generations of the device regardless of sales performance. Reports are now aligned around a spring 2027 launch, with the delay attributed both to poor sales of the original and to Apple&#8217;s new <a href=\"https:\/\/www.macrumors.com\/2025\/05\/03\/apple-split-iphone-launch-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\">split launch strategy<\/a>, which moves the standard <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-18\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 18<\/a>, iPhone 18e, and \u200ciPhone Air\u200c 2 to a spring window while reserving fall 2026 for the <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-18-pro\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 18 Pro<\/a>, \u200ciPhone 18 Pro\u200c Max, and foldable iPhone. Reports from <a href=\"https:\/\/www.macrumors.com\/2026\/01\/30\/no-iphone-air-2-this-year-says-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Nikkei Asia<\/a>, Bloomberg&#8217;s <a href=\"https:\/\/www.macrumors.com\/guide\/mark-gurman\/\" rel=\"nofollow noopener\" target=\"_blank\">Mark Gurman<\/a>, and The Information all point to an early 2027 release.<\/p>\n<p>Apple is said to be significantly revising the \u200ciPhone Air\u200c 2 to address the main criticisms of the original. <a href=\"https:\/\/www.macrumors.com\/2025\/12\/16\/iphone-air-2-two-rumored-changes\/\" rel=\"nofollow noopener\" target=\"_blank\">The Information reported<\/a> that Apple is considering adding a second rear camera, likely an Ultra Wide lens to complement the existing 48-megapixel Fusion camera, along with lower pricing. Other rumored changes include reduced weight, vapor chamber cooling, and increased battery capacity. Apple is believed to have requested an <a href=\"https:\/\/www.macrumors.com\/2026\/01\/26\/apple-developing-thinner-face-id-iphone-air-2\/\" rel=\"nofollow noopener\" target=\"_blank\">ultra-thin Face ID module<\/a> from suppliers to free up internal space for the additional camera. According to <a href=\"https:\/\/www.macrumors.com\/2026\/01\/09\/iphone-fold-iphone-air-2-thinner-display\/\" rel=\"nofollow noopener\" target=\"_blank\">The Elec<\/a>, Apple also plans to bring a thinner, brighter Samsung OLED technology called CoE (Color Filter on Encapsulation) to the \u200ciPhone Air\u200c 2, after debuting it first on the foldable iPhone.<\/p>\n","protected":false},"excerpt":{"rendered":"A Weibo leaker today suggested that Apple&#8217;s iPhone Air 2 may be the only next-generation ultra-thin flagship smartphone&hellip;\n","protected":false},"author":2,"featured_media":644123,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,24212,94946,203,105],"class_list":["post-644122","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-digital-chat-station","tag-iphone-air","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/644122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=644122"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/644122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/644123"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=644122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=644122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=644122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}