{"id":649766,"date":"2026-05-04T21:07:12","date_gmt":"2026-05-04T21:07:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/649766\/"},"modified":"2026-05-04T21:07:12","modified_gmt":"2026-05-04T21:07:12","slug":"the-amazon-takeover-of-the-event-signals-an-apocalypse-for-fashion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/649766\/","title":{"rendered":"The Amazon takeover of the event signals an apocalypse for fashion"},"content":{"rendered":"<p class=\"sc-6112b1a1-15 llHEXf\">May 5, 2026 \u2014 5:00am<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>Last year Anna Wintour made us believe that she was handing the keys to the Vogue kingdom to <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/anna-wintour-2-0-meet-the-new-editor-of-vogue-20250902-p5mroe.html\" rel=\"nofollow noopener\" target=\"_blank\">journalist Chloe Malle<\/a> when she stepped away from her role as editor of the magazine, but the real power play was just a click away.<\/p>\n<p>When celebrities arrive for this year\u2019s Met Gala, Vogue\u2019s annual festival of fashion, their host won\u2019t be Malle but honorary chairs, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/the-met-gala-theme-is-out-what-does-bezos-have-to-do-with-it-20251118-p5ngec.html\" rel=\"nofollow noopener\" target=\"_blank\">billionaire <\/a><a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/the-met-gala-theme-is-out-what-does-bezos-have-to-do-with-it-20251118-p5ngec.html\" rel=\"nofollow noopener\" target=\"_blank\">Amazon founder Jeff Bezos<\/a> and his wife Lauren Sanchez Bezos.<\/p>\n<p>A look at the queues outside any luxury store, where the aesthetic is more Glassons than Gucci, shows that money can\u2019t buy you taste. But for a reported $US10 million fee ($13.9 million) it has placed the Bezoses at the head table of an event once seen as the pinnacle of creative clothing expression.<\/p>\n<p><img decoding=\"async\" alt=\"Lauren Sanchez Bezos and Jeff Bezos at the Vanity Fair Oscar Party.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/d7c40ed5dc36fd1a2082f93c56a9e23448395edd.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Lauren Sanchez Bezos and Jeff Bezos at the Vanity Fair Oscar Party.AP<\/p>\n<p>On the guest list the newlyweds have positioned themselves alongside fellow co-chairs Wintour, Beyonc\u00e9 Knowles-Carter, Nicole Kidman and Venus Williams, and ahead of committee members such as Lena Dunham, Sabrina Carpenter, Doja Cat and Australian actress Elizabeth Debicki.<\/p>\n<p>As the Met Gala\u2019s benefactors, Jeff and Lauren are officially in Vogue, altering our understanding of the word. The magazine has always focused on the elite, the rich and the royal, with a smattering of cultural bohemia, but it used to apply a filter of taste, good or otherwise, to its decisions.<\/p>\n<p>Related Article<a href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/anna-wintour-2-0-meet-the-new-editor-of-vogue-20250902-p5mroe.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Anna Wintour at the US Open and her rumoured appointment as head of editorial content at US Vogue Chloe Malle, attending the Met Gala.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/cbd2ddbb4ab4eea99a60628d368f693fd0a0bf7c.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>Taste was the decision to have had Princess Diana and Catherine, Princess of Wales, on the cover of the British edition, but never Sarah Ferguson.<\/p>\n<p>Taste was the championing of unconventional models such as Twiggy and Kate Moss, and far too belatedly introducing undeniably beautiful models of colour to its covers, such as Donyale Luna in British Vogue in 1966, and Beverly Johnson in US Vogue in 1974.<\/p>\n<p>It\u2019s the celebration of Pat McGrath\u2019s make-up artistry, designer Marc Jacobs\u2019 creativity, and the fantasy of living in a world where your surroundings are constantly seducing you with style.<\/p>\n<p>Taste is not placing the Bezoses, with their estimated wealth of $US230 billion, as ideals of aesthetic aspiration.<\/p>\n<p>Lauren Sanchez Bezos has a bombshell take on fashion that has been compared to former Vogue cover star Sophia Loren. With a consistently cinched waist and spilling cleavage, whether the outfit is Schiaparelli or Dolce &amp; Gabbana, it is closer to that of brash pin-up Jayne Mansfield, who famously made Loren gape with her daring decolletage in<a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/entertainment\/celebrity\/sophia-loren-explains-the-reason-why-she-gave-jayne-mansfield-the-sideeye-20141106-11htgu.html\" rel=\"nofollow noopener\" target=\"_blank\"> a 1957 photograph by Joe Shere<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"Jeff Bezos and Lauren Sanchez Bezos attend the 2024 Met Gala.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/be01fb5fb042af4db9d897076475e7b52935866c.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Jeff Bezos and Lauren Sanchez Bezos attend the 2024 Met Gala.Getty Images for The Met Museum\/Vogue<\/p>\n<p>Even the form-fitting spacesuit by Monse that Lauren Bezos wore with Katy Perry for the space flight on Jeff\u2019s Blue Origin in April last year was better suited to a Pussycat Dolls revival tour, rather than space exploration.<\/p>\n<p>For the Met Gala, Lauren, a former journalist, has reportedly been working with Zendaya\u2019s stylist Law Roach, who attended the Bezoses\u2019 pre-Met Gala party in New York on Sunday night.<\/p>\n<p>Jeff Bezos is now your signature reformed tech bro, looking like he occasionally visits a pec deck at the gym and a peptide provider, before layering stealth wealth basics from Brunello Cucinelli and finishing the ensemble with aviator sunglasses.<\/p>\n<p>It\u2019s hardly the elegant exuberance of <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/looming-vogue-editor-andr-leon-talley-dies-aged-73-20220119-p59pj6.html\" rel=\"nofollow noopener\" target=\"_blank\">stylist Andre Leon Talley<\/a>, who ruled the Met Gala in voluminous capes before his death, or designer Tom Ford\u2019s disciplined silhouettes.<\/p>\n<p><img decoding=\"async\" alt=\"Anna Wintour (centre) arrives at a pre-Met Gala party hosted by Jeff Bezos and Lauren Sanchez Bezos in New York with Baz Luhrmann and Catherine Martin.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/32310b85354b5d9e983d19435575583955137cb9.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Anna Wintour (centre) arrives at a pre-Met Gala party hosted by Jeff Bezos and Lauren Sanchez Bezos in New York with Baz Luhrmann and Catherine Martin.GC Images<\/p>\n<p>If the Bezoses were known for their personal style or elegant hosting, instead of <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/national\/the-bezos-sanchez-wedding-party-proves-it-the-age-of-vulgarity-is-upon-us-20250627-p5maui.html\" rel=\"nofollow noopener\" target=\"_blank\">foam parties on their $500 million yacht<\/a>, it might seem less gauche.<\/p>\n<p>In an era when fashion is increasingly concerned with the labour conditions behind the manufacturing of luxury products, having the rulers of Amazon, a company that has repeatedly been scrutinised for worker conditions, is an uncomfortable fit.<\/p>\n<p>There have been similar perplexing decisions by Vogue in the past that raised the eyebrows of those who retain forehead mobility. In 2011 the magazine ran a glowing profile of disgraced Syrian president Bashar al-Assad\u2019s wife Asma, carrying the headline \u201cA rose in the desert\u201d and calling Mrs Assad \u201cthe freshest and most magnetic of first ladies\u201d just as the Arab spring was beginning.<\/p>\n<p>In 2005 Vogue featured the future Melania Trump on the cover, accompanied by a feature on her shopping for a Christian Dior wedding dress for her marriage to Donald Trump.<\/p>\n<p>Taste is fickle. Melania has not featured on the cover again.<\/p>\n<p>Lauren Sanchez Bezos appeared on Vogue\u2019s digital cover in a Dolce &amp; Gabbana wedding gown last year.<\/p>\n<p>Currently the Bezoses are the flavour of the month and of the Met Gala. Will drones replace glam-bots on the red carpet?<\/p>\n<p>Will rumoured guest Madonna changes the lyrics of her song Vogue to \u201cSanchez Bezos, Harlow, Jean\/picture of a beauty queen\u201d?<\/p>\n<p>Or do we accept that the dress code for this year\u2019s event, \u201cFashion is Art\u201d, is as outdated as a peasant blouse? Don\u2019t worry about looking at the clothes. The price tag is all that counts.<\/p>\n<p>Make the most of your health, relationships, fitness and nutrition with our Live Well newsletter. <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/link\/follow-20170101-p56j6k\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Get it in your inbox<\/a> every Monday.<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"May 5, 2026 \u2014 5:00am Save You have reached your maximum number of saved items. Remove items from&hellip;\n","protected":false},"author":2,"featured_media":649767,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":["post-649766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/649766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=649766"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/649766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/649767"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=649766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=649766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=649766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}