{"id":649786,"date":"2026-05-04T21:25:21","date_gmt":"2026-05-04T21:25:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/649786\/"},"modified":"2026-05-04T21:25:21","modified_gmt":"2026-05-04T21:25:21","slug":"why-some-wealthy-clients-are-focused-on-enough-rather-than-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/649786\/","title":{"rendered":"Why some wealthy clients are focused on \u2018enough\u2019 rather than \u2018more\u2019"},"content":{"rendered":"<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/5FQNSMQKRJDFVM627VBUB25QKY.jpg?auth=b2be88095437192e61f2bdf5ed7a2b4596febc6c661d21d7c21a92d265392ebf&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Some wealthy clients are deciding that time, health and meaning outrank pure financial growth.Oleh_Slobodeniuk\/iStockPhoto \/ Getty Images<\/p>\n<p class=\"c-article-body__text text-pr-5\">Wealth management often revolves around a simple goal: accumulate more. But some affluent Canadians are challenging that formula, asking their advisors a different question \u2013 how much is enough?<\/p>\n<p class=\"c-article-body__text text-pr-5\">Rather than chasing higher incomes or larger portfolios, some high-net-worth clients are simplifying their lives: cutting work hours, downsizing homes, selling luxury goods or redirecting wealth toward family and philanthropy. <\/p>\n<p class=\"c-article-body__text text-pr-5\">The shift reflects a broader reassessment of priorities, in which time, health and meaning outrank pure financial growth.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cWe are seeing clients move away from the stereotype that success means climbing the corporate ladder and accumulating more material wealth,\u201d says Tina Tehranchian, senior wealth advisor at CI Assante Wealth Management Ltd. in Toronto. <\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cMany want to emphasize quality of life over the quantity of wealth they can accumulate.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Ms. Tehranchian has several clients in their 40s who reduced their workload once they realized they had already achieved financial stability.<\/p>\n<p class=\"c-article-body__text text-pr-5\">One consultant she works with would set an annual income target and stop working once she reached it, taking months off at a time. <\/p>\n<p class=\"c-article-body__text text-pr-5\">While the client enjoyed the breaks, the pattern made it difficult to maintain a steady pipeline of business, so she refined the strategy. <\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cLast year she achieved her income goal by working only about 20 hours a week,\u201d Ms. Tehranchian says. \u201cThis year, she wants to see if she can reduce that to 15 hours while earning the same amount.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Another of Ms. Tehranchian\u2019s clients reduced her workload to spend more time with her young children. The decision required scaling back expensive family vacations and sticking to a stricter household budget. Still, the family considers the compromise worthwhile.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Clients who simplify their lives often feel less stress and much more grounded,\u201d Ms. Tehranchian says. \u201cAccumulating wealth for the sake of having a bigger net worth simply isn\u2019t a priority for them.\u201d<\/p>\n<p>The pandemic effect<\/p>\n<p class=\"c-article-body__text text-pr-5\">Some advisors trace this mindset shift to the COVID-19 pandemic. When spending opportunities disappeared during lockdowns, some wealthy households began questioning whether consumption improved their lives.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Oliver Ruivo, certified financial planner with Wise Riddell Financial Group at Aligned Capital Partners Inc., in Mississauga, says the pandemic pause prompted clients to rethink what their wealth could accomplish.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cWith limited ability to travel and spend money, clients began to view their wealth not as a tool to buy more things, but as a tool to have a greater impact on others,\u201d he says.<\/p>\n<p class=\"c-article-body__text text-pr-5\">One couple he advises had accumulated a large collection of luxury watches and designer handbags before the pandemic. After a close friend died from a genetic illness, their perspective changed. Instead of continuing to collect, they sold several items and used the funds to start a charitable foundation in their friend\u2019s memory.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cThey felt the foundation would create a much greater impact than those items sitting in their closet,\u201d Mr. Ruivo says.<\/p>\n<p class=\"c-article-body__text text-pr-5\">For younger high-income professionals, the desire for \u201cless\u201d sometimes comes even before accumulating significant wealth.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Wendy Brookhouse, founder and chief strategist at Black Star Wealth in Halifax, says she\u2019s noticed the trend among newly practicing physicians. <\/p>\n<p class=\"c-article-body__text text-pr-5\">Many leave residency with the ability to earn between $300,000 and $500,000 annually, but resist expanding their lifestyles too quickly.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cThey want a clear path to pay down their student loans and avoid obligations that would force them to work constantly,\u201d Ms. Brookhouse says.<\/p>\n<p class=\"c-article-body__text text-pr-5\">For these clients, success is increasingly measured by experiences and time spent with friends and family rather than possessions. Avoiding lifestyle creep also prevents debt from anchoring them to demanding work schedules.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cIf you need less, you can make do with less,\u201d Ms. Brookhouse says.<\/p>\n<p class=\"c-article-body__text text-pr-5\">The search for simplicity often becomes even more pronounced later in life. Kenneth Doll, principal and senior financial planner at Calgary-based Kenneth Martin Doll Financial Planner, says many retirees naturally shift their focus from accumulation to simplification.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cRetirement is a time of reflection,\u201d he says. \u201cPeople begin to ask how they want to live the next stage of their lives.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">That reflection often leads to practical changes. Some retirees downsize homes once children move out, while others sell second vehicles or reduce luxury purchases tied to their professional identity.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cPeople start asking themselves, \u2018Do I really need another Rolex, BMW or house?\u2019\u201d Mr. Doll says. \u201cOften, the answer is no.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Instead, retirees prioritize experiences such as travel or spending time with grandchildren. <\/p>\n<p>Identifying what is \u2018enough\u2019<\/p>\n<p class=\"c-article-body__text text-pr-5\">Ultimately, advisors say helping clients identify what\u2019s \u201cenough\u201d requires understanding values as much as spreadsheets.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Ms. Tehranchian says meaningful financial planning begins with identifying what matters most to clients \u2013 whether that\u2019s family time, community involvement, or personal independence.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cValues drive many of our decisions and attitudes toward money,\u201d she says. \u201cWhen those values are clear, designing a financial plan that supports them becomes much easier.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">The result, advisors say, is often a sense of relief. Clients who stop chasing ever-higher numbers discover they already have what they were working toward all along: freedom.<\/p>\n<p class=\"c-article-body__text text-pr-5\">And in an age defined by abundance, that realization may be the most precious form of wealth.<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Some wealthy clients are deciding that time, health and meaning outrank pure financial&hellip;\n","protected":false},"author":2,"featured_media":649787,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[21366,64,63,99,186,61229,21363,184,185],"class_list":["post-649786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-appwebview","tag-au","tag-australia","tag-business","tag-finance","tag-globe-advisor","tag-noastack","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/649786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=649786"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/649786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/649787"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=649786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=649786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=649786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}