Mosh and Moshy, Australian digital medical weight loss providers, have launched \u2018Weight Loss Without The Judgement\u2019 campaign.<\/p>\n
The campaign centres the viewer in the perspective of someone on the receiving end of such unsolicited advice. Using a POV camera angle, it darts between family members, whipping into a frenzy of \u2018wisdom\u2019 over an electronic beat.<\/p>\n
Moshy customers had reported that some of the biggest barriers to seeking medical weight loss treatments start in the home.<\/p>\n
For anyone that has issues with their weight, a busy table is often the site of judgement, especially around food.<\/p>\n
Mosh and Moshy, creative director, Jonathan Seidle, said: \u201cMedical weight loss is now one of the hottest topics around every dinner table,\u201d<\/p>\n
\u201cWhat we hear less about is how much impact our nearest and dearest can have on our ability to seek such sustainable solutions.\u201d<\/p>\n
Mosh and Moshy, campaign and content lead, Olivia Whitting, said: \u201cPrickly conversations always seem acceptable when they come from family, over food,\u201d<\/p>\n
\u201cWhile they may come from a place of love, they\u2019re never that helpful for the person in the hot seat. It\u2019s my mission to make us feel like that safe space for anyone sitting there right now.\u201d<\/p>\n
The spot\u2019s Peep Show aesthetic was brought to life by Mosh\u2019s Yarno Rohling, who directed, produced, cast and played the protagonist\u2019s brother. It builds on the brand studio\u2019s in-house output, outdoor campaigns and hair loss partnership with touring metal festival, Good Things.<\/p>\n
The campaign will rollout across BVOD, podcasts and tactical OOH on the dinner time commute. It is supported by social spots which focus on extended \u2018advice\u2019 from each family member.<\/p>\n
Established in 2018, Mosh is and Australian online health companies, tailored towards men\u2019s health. Launched in 2023, Moshy extended that model to women, spanning medical weight loss, prescription skincare and women\u2019s hair loss.<\/p>\n
CREDITS:
Creative Director: Jonathan Seidler
Director: Yarno Rohling
DOP: Tonyteni Taulaga
Art Director: Eamon Hayward
Design: Teri-Kate Osinga
Content & Campaigns Lead: Olivia Whiting<\/p>\n
Chief Marketing Officer: Nick Holden
Head of Performance: Lee-Helena Rosolen<\/p>\n
Media: Fourteen10<\/p>\n
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