{"id":658631,"date":"2026-05-08T22:57:16","date_gmt":"2026-05-08T22:57:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/658631\/"},"modified":"2026-05-08T22:57:16","modified_gmt":"2026-05-08T22:57:16","slug":"billionaire-cardboard-king-anthony-pratts-road-to-success-in-america","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/658631\/","title":{"rendered":"Billionaire cardboard king Anthony Pratt\u2019s road to success in America"},"content":{"rendered":"<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>Anthony Pratt will soon have to leave for the airport, where his private jet is waiting to whisk him back to the United States. For the moment, though, the billionaire industrialist is ensconced in a Melbourne hotel suite, having a mid-morning coffee and reminiscing about a thrilling evening in November last year. He was hosting a party at the glitzy Mar-a-Lago club in Palm Beach, Florida, and had hired country singer Keith Urban to entertain his 700 guests. But it was the arrival of the club\u2019s owner that made Pratt\u2019s night. \u201cPresident Trump was kind enough to pop in,\u201d he tells me, eyes lighting up at the memory.<\/p>\n<p>Pratt may be Donald Trump\u2019s greatest Australian supporter. He has taken out full-page advertisements in American newspapers to declare his admiration for the US president, poured millions of dollars into his political campaigns and pledged billions to his program to boost US manufacturing. When Trump turned up at the party, it was confirmation that those efforts were appreciated. \u201cHe ended up sitting at my table with me for an hour and a half while we watched Keith\u2019s performance together,\u201d says Pratt, still buzzing with delight at the honour bestowed on him. An hour and a half. \u201cSo I consider him a friend.\u201d<\/p>\n<p><a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/companies\/the-aussie-billionaire-in-the-box-seat-in-trump-s-america-20241112-p5kpxt.html\" rel=\"nofollow noopener\" target=\"_blank\">The cardboard king, Pratt is sometimes called<\/a>. With his two sisters, he owns Australia\u2019s biggest packaging and recycling company, Visy, which has sales of $4 billion a year and employs more than 7000 people across the country. But it is in the US, where Pratt lives with his third wife, Claudine Revere, and their two teenage children, that he has made the bulk of his fortune. He is the sole owner of Visy\u2019s US offshoot, Pratt Industries, which has more than 12,000 employees in 25 states. \u201cPratt Industries is now the largest individually owned manufacturing company in America,\u201d he says.<\/p>\n<p>Whichever way you look at it, building an enterprise of that size is quite an achievement. \u201cThis is probably the most successful US expansion by any Australian company, ever,\u201d says Ashok Jacob, executive chairman of asset management firm Ellerston Capital. Because Visy and Pratt Industries are both private companies, with no obligation to publish detailed financial results, accurately assessing their value is difficult. But according to the <a class=\"inline-link\" href=\"https:\/\/www.bloomberg.com\/billionaires\/profiles\/anthony-pratt\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Bloomberg Billionaires Index<\/a>, the group has annual sales of about $US10 billion ($14 billion) and Pratt is, at the time of writing, the 296th wealthiest person in the world, with an estimated net worth of $US11.4 billion ($16 billion). When former Victorian premier Daniel Andrews visited Pratt\u2019s Manhattan residence \u2013 a four-level apartment atop The Sherry-Netherland building overlooking Central Park \u2013 he was dazzled by the art on the walls. \u201cIt was as if I were visiting MoMA or The Met: Renoir, Picasso, Gauguin, Dali \u2013 all looking down on the luncheon table,\u201d Andrews says.<\/p>\n<p><img decoding=\"async\" alt=\"US President Donald Trump with Anthony Pratt at the official opening of an Ohio plant. \" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/1f76026089d0d725b64f14237f07f5f88bb0d9f0.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>US President Donald Trump with Anthony Pratt at the official opening of an Ohio plant. Alex Ellinghausen<\/p>\n<p>Trump isn\u2019t the only holder of high office to be drawn into the Prattosphere. At <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/national\/victoria\/kylie-sends-guests-spinning-around-at-pratt-s-lavish-backyard-bash-20260322-p5rmgd.html\" rel=\"nofollow noopener\" target=\"_blank\">a party in March at Raheen, Pratt\u2019s grand old family home<\/a> in the Melbourne suburb of Kew, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/after-tough-start-to-second-term-as-pm-albanese-absolutely-wants-a-third-20260429-p5zsbm.html\" rel=\"nofollow noopener\" target=\"_blank\">Prime Minister Anthony Albanese<\/a> and <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/victoria\/allan-pledges-new-solutions-as-labor-seeks-historic-fourth-term-20260202-p5nyug.html\" rel=\"nofollow noopener\" target=\"_blank\">Victorian Premier Jacinta Allan<\/a> sat at his table. He is a major donor to both the Labor and Liberal parties, and helps cushion the retirement of party leaders by hiring them as consultants. Andrews, for instance, confirms to me that he is on Pratt\u2019s payroll, as do Paul Keating, who was Labor prime minister from 1991 to 1996, and Tony Abbott, Liberal prime minister from 2013 to 2015.<\/p>\n<p>When I ask Abbott what he does for his $8000 a month, he goes a bit vague. \u201cLook, I have been asked occasionally for insight into how some particular issue might be best approached,\u201d he says. \u201cI\u2019ve been asked occasionally if I might attend an event where my presence could be useful. That kind of thing.\u201d Keating, who is paid $25,000 a month, has said previously: \u201cMy advice is limited to big-picture issues of the international kind.\u201d<\/p>\n<p>That puzzles me at first. How much advice on big-picture international matters does Pratt need? He isn\u2019t an arms dealer. He makes cardboard boxes. It turns out, though, that Pratt is a box-maker with attitude. He likes to be at the centre of things. Wants to be in the know. By associating with movers and shakers, many of them beholden to him for one reason or another, he cements his place as a man of consequence. When he built a paper mill and adjacent box factory in Kentucky, giving a shot in the arm to the economy of one of the poorest states in the US, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/cbd\/colonel-anthony-pratt-how-the-cardboard-box-king-earned-his-stripes-20241112-p5kpzp.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Democratic governor Andy Beshear showed his gratitude by making him a Kentucky colonel<\/a>. That is an honorary title, obviously, but Pratt has adopted it for regular use. A recent Visy promotion refers to \u201cour chairman Colonel Anthony Pratt\u201d, as if the company were led by a swashbuckling military officer.<\/p>\n<p>At the Raheen shindig, Pratt wore a diagonally striped tie. His name was printed on each stripe. As the sun set, fleets of waiters in black aprons circulated with trays of Mumm Cordon Rouge Brut champagne. \u201cAnthony certainly knows how to throw a fantastic party,\u201d Prime Minister Albanese told the crowd. The entertainer that night was Kylie Minogue, Australia\u2019s seemingly ageless princess of pop, whose $3 million appearance fee may have partly explained the bright smile she wore when posing for photographs with Pratt.<\/p>\n<p><img decoding=\"async\" alt=\"Kylie Minogue entertained guests at Anthony Pratt\u2019s Raheen soiree.\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/83001a51143fe9d269492ad373921cbed5a2892f.jpeg\"  class=\"sc-d34e428-1 jvMZxu\"\/>Kylie Minogue entertained guests at Anthony Pratt\u2019s Raheen soiree.<\/p>\n<p>Days after the party, still trying to get Can\u2019t Get You Out of My Head out of my head, I study a picture of the diminutive singer standing beside her beaming benefactor. It occurs to me that, with enough money, you can collect not just paintings but people. Pratt himself has put it this way: <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/world\/north-america\/being-rich-is-my-superpower-tapes-reveal-pratt-s-pursuit-of-the-powerful-20231017-p5ecwv.html\" rel=\"nofollow noopener\" target=\"_blank\">\u201cMy superpower is that I am rich.\u201d<\/a><\/p>\n<p>Trump hasn\u2019t always been kind to Pratt. \u201c<a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/world\/north-america\/weirdo-trump-swings-at-pratt-denies-leaking-us-secrets-20231023-p5eedx.html\" rel=\"nofollow noopener\" target=\"_blank\">A red-haired weirdo from Australia,\u201d the US president once called him on social media<\/a>. Hurtful, you would think, but Pratt has let bygones be bygones and Tony Abbott understands his equanimity. \u201cIn the scale of Trumpian abuse, that\u2019s pretty mild,\u201d says Abbott, pointing out that Pratt wasn\u2019t out of favour for long. \u201cCordial and constructive relations swiftly resumed.\u201d<\/p>\n<p>Pratt\u2019s hair isn\u2019t as red as it used to be, incidentally. As he has aged \u2013 he\u2019s 66 \u2013 his curls have thinned, and faded to a muted ginger. His complexion is extremely pale. He wears running shoes all the time, even with suits, yet has the look of a person who goes outside only to cross the pavement to his limousine.<\/p>\n<p><a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/back-to-camelot-caroline-kennedy-set-to-leave-australia-in-months-20240925-p5kdab.html\" rel=\"nofollow noopener\" target=\"_blank\">Caroline Kennedy, former US ambassador to Australia<\/a>, mentions on the phone that she too was in sports shoes the first time she met Pratt. Before she took up her post in Canberra in 2022, Pratt invited her to a gathering at the Manhattan apartment. Kennedy had injured her foot. \u201cI felt nervous about wearing my sneakers but I had to,\u201d she says. \u201cHe obviously doesn\u2019t feel nervous about wearing his sneakers. So we hit it off.\u201d<\/p>\n<p>That Pratt sought her out wasn\u2019t surprising to Kennedy. \u201cObviously Anthony is a person that every ambassador meets at some point because he\u2019s such a leading figure in the US-Australian alliance and relationship,\u201d she says. As an example of his nurturing of the bond between the two countries, she cites his funding of a specialised unit focussing on Australia within the Centre for Strategic and International Studies, a Washington, D. C. think tank. \u201cFor Australia to have that raised profile is noticed and important,\u201d she says.<\/p>\n<p>Pratt\u2019s main address is a large house about an hour\u2019s drive north of Manhattan in Westchester County. Within a week of Trump\u2019s re-election in November 2024, he announced that <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/entrepreneurship\/aussie-billionaire-anthony-pratt-makes-a-permanent-move-to-us-20241111-p5kppx.html\" rel=\"nofollow noopener\" target=\"_blank\">he had been granted permanent US residency<\/a>. Years earlier, he had been filmed looking down the barrel of a camera and saying: \u201cGod bless America, the greatest country on Earth.\u201d He retains Australian citizenship, though, and it is plain to <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/kevin-rudd-stepping-down-as-ambassador-to-the-us-20260113-p5ntjp.html\" rel=\"nofollow noopener\" target=\"_blank\">former Labor prime minister Kevin Rudd \u2013 until recently, our ambassador to the US<\/a> \u2013 that he is loyal to the land of his birth. \u201cFor Team Australia, he\u2019s always been prepared to put his hand in his pocket to help with corporate sponsorship of major embassy events,\u201d says Rudd, who estimates that during his three-year term in Washington, Pratt contributed several hundred thousand dollars. \u201cThat\u2019s money the taxpayer doesn\u2019t have to spend.\u201d<\/p>\n<p>While Caroline Kennedy was in Australia, she read up a little on Pratt and his relatives. The clan is known for its philanthropy and patronage of the arts but also for outbreaks of the kind of shenanigans that make headlines in gossip columns \u2013 \u201cthe family dramas\u201d, as Kennedy calls them. Mistresses, lawsuits, inheritance disputes \u2026 When it comes to complicated dynastic dynamics, it\u2019s probably hard to impress a Kennedy, but Caroline sounds genuinely intrigued by the Pratts. \u201cAnthony seems to be the quietest one in the bunch,\u201d she says.<\/p>\n<p>I find myself wondering if Kennedy has seen the video clip of Pratt gyrating around a stage in a figure-hugging white jumpsuit, doing his Elvis at Las Vegas routine. Perhaps not.<\/p>\n<p><img decoding=\"async\" alt=\"Anthony Pratt and former United States ambassador to Australia Caroline Kennedy (right) at Parliament House in Canberra in 2023.\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/c2e079e92bf49d5c22dc5a631472e7b849e693ae.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Anthony Pratt and former United States ambassador to Australia Caroline Kennedy (right) at Parliament House in Canberra in 2023.Alex Ellinghausen<\/p>\n<p>Pratt isn\u2019t keen to be profiled. \u201cAs you are probably aware, Anthony gives very few interviews that aren\u2019t specifically about his business,\u201d one of his senior advisers says in an email. Nevertheless, the adviser sends names of people willing to speak to me about Pratt \u2013 everyone from his rabbi to the widow of his late friend, boxer Muhammad Ali. (I find some other people, too.) I\u2019m told I will be able to meet the man himself when he visits Melbourne, though everything Pratt says will be off the record. After the event, when Pratt and I have had a half-hour chat and he has returned to New York in his Bombardier Global 6000, that edict is reversed. I can quote Pratt after all. My request for a follow-up phone interview is declined.<\/p>\n<p>In a way, Pratt\u2019s wariness is understandable. Three years ago, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/world\/north-america\/being-rich-is-my-superpower-tapes-reveal-pratt-s-pursuit-of-the-powerful-20231017-p5ecwv.html\" rel=\"nofollow noopener\" target=\"_blank\">he was caught on tape making wildly indiscreet observations about Trump, King Charles and others he has courted<\/a>. Someone had secretly recorded his comments and leaked them to The Age, The Sydney Morning Herald and 60 Minutes. For Pratt, who has always tried to control what is written about him, that must have been a traumatic experience. For the rest of us, it was a fascinating glimpse into the way his mind works.<\/p>\n<p>\u201cI see him as an undervalued political stock,\u201d Pratt said of Charles, who was still Prince of Wales when the words were recorded. \u201c\u2026 He\u2019s a laughing stock now. But when he\u2019s king [they] won\u2019t be laughing.\u201d Musing about Trump, Pratt seemed torn between distaste for his crassness (\u201cHe just says whatever the f\u2014 he wants\u201d) and admiration for his ruthlessness: \u201cCan you imagine how yuck it would be to poke someone\u2019s eyes out in a fight? So he does that but in life \u2026 He\u2019s shameless and fearless. He\u2019s got incredible balls.\u201d<\/p>\n<p>Pratt gave Trump credit for cunning: \u201cHe knows exactly what to say and what not to say, so that he avoids jail \u2026 He won\u2019t go up to someone and say, \u2018I want you to kill someone.\u2019 \u2026 What he\u2019ll say is he\u2019ll send someone to tell someone to kill someone.\u201d<\/p>\n<p>In 2020, Pratt invited Trump adviser and former New York mayor Rudy Giuliani to his 60th birthday party in Melbourne. The celebration was cancelled because of the COVID-19 pandemic. \u201cI paid him about a million bucks to come out as a celebrity guest,\u201d Pratt said on the tape, \u201c[but] it didn\u2019t happen, so now he rings me once a week.\u201d Pratt sounded content with that outcome: \u201cRudy is someone that I hope will be useful one day. Plus I just think he\u2019s cool.\u201d<\/p>\n<p>What was clear was that Pratt knew to be cautious in his dealings with Trump and Giuliani. \u201cAll of these guys are like the mafia,\u201d he said. \u201c\u2026You want to be a customer, not a competitor.\u201d<\/p>\n<p>Some say that to understand Pratt, you had to know his father. <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/the-uncomfortable-truth-behind-a-charismatic-billionaire-20100724-10pji.html\" rel=\"nofollow noopener\" target=\"_blank\">Richard Pratt was a dynamic and charismatic character<\/a> who dominated every room he entered. \u201cA very engaging, funny guy,\u201d says Paul Keating. \u201cIf you met him, you\u2019d never forget him.\u201d<\/p>\n<p>Richard was the son of Leon and Paula Przecicki, who changed the family surname after migrating to Australia from Poland in 1938. They settled on a rural block at Shepparton, in northern Victoria, where they started making cardboard boxes to replace the heavy wooden crates used by local fruit-growers. As a young man, Richard was athletic and good-looking, both a champion footballer and a talented actor. In the late 1950s, he appeared in London and New York productions of Ray Lawler\u2019s hit play, Summer of the Seventeenth Doll. When he took over the family business after Leon\u2019s death in 1969, Visy was a $5 million company with two box factories. Over the next 40 years, he turned it into a packaging and recycling empire.<\/p>\n<p>Richard was a big wheel and a respected member of Melbourne society \u2013 even if everyone knew that, apart from his three children with his wife, Jeanne, he had a daughter with his longstanding mistress. (That daughter, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/companies\/pratt-love-child-s-battle-over-billion-dollar-family-trust-20241015-p5kidq.html\" rel=\"nofollow noopener\" target=\"_blank\">Paula Hitchcock, now in her late 20s, is waging a legal battle for a larger share of his estate<\/a>.) It was Richard who started the family tradition of political patronage: in the mid-1990s, he was reported to have paid consultancy fees to former prime ministers Bob Hawke and Gough Whitlam, former state premiers Rupert Hamer and Nick Greiner, and retired Victoria Police commissioner Mick Miller. He was president of Carlton Football Club, foundation chancellor of Swinburne University of Technology and head of the Victorian Arts Centre Trust.<\/p>\n<p>But his reputation took a major hit in late 2005, when the <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/business\/visy-and-pratt-fined-36m-over-price-fixing-20071102-gdrhy2.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Australian Competition and Consumer Commission prosecuted Visy for price-fixing and market-rigging<\/a>. The Federal Court fined the company $36 million, which was the largest financial penalty imposed in Australian corporate history (though, as some commentators pointed out, a small fraction of the amount that box customers had lost as a result of artificially inflated prices). Richard faced four criminal charges for lying to the cartel investigation. <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/national\/billionaire-richard-pratt-dies-20090428-al6i.html\" rel=\"nofollow noopener\" target=\"_blank\">He died of prostate cancer aged 74 in 2009<\/a>, the day after the charges were withdrawn due to his ill-health. Despite his fall from grace, the Victorian Labor government held a state memorial service for him.<\/p>\n<p>Anthony, Richard\u2019s oldest child and only son, had joined Visy after graduating from Monash University with an economics degree and doing a stint at management consulting firm McKinsey &amp; Co. At Richard\u2019s funeral, he said his father was his hero. But several people interviewed for this story tell me the two had an extremely rocky relationship. \u201cI think Richard had genuine love for his son,\u201d says Ellerston Capital\u2019s Ashok Jacob, who is a former managing director of Thorney Holdings, the investment arm of the Pratt Group. \u201cBut he was very, very tough on Anthony.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"Richard and Jeanne Pratt in 1999, at the front of Raheen.\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/33e4490ab690882714e369602f4bd36cb272e34d.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Richard and Jeanne Pratt in 1999, at the front of Raheen.Simon O\u2019Dwyer<\/p>\n<p>For all his charm, Richard could be an unreasonably demanding boss, exploding with anger if his high expectations weren\u2019t met. And no one felt his wrath more than Anthony. A journalist remembers witnessing Richard berate Anthony for some perceived failing. The brutality of the dressing-down took the journalist aback: \u201cI thought, \u2018I wonder what he\u2019d say if I wasn\u2019t here?\u2019 \u201d<\/p>\n<p>To expand the business to the US had long been Richard\u2019s dream. Anthony says he learnt his part in the plan at the end of a family holiday in the US in 1991: as his parents prepared to board the plane home, his father said to him, \u201cYou\u2019re staying.\u201d That night, 31-year-old Anthony drove to Macon, Georgia, the site of an old paper mill Richard had bought. He checked into a hotel in the Howard Johnson\u2019s chain \u2013 \u201cwhere they bolt the TV remote to the side table so you don\u2019t steal it. And I lived there for about two years. It was pretty lonely, I guess.\u201d<\/p>\n<p>After selling that first mill in 1992, Anthony moved to Georgia\u2019s capital, Atlanta, where he established Pratt Industries\u2019 headquarters. In 2000, he bought Villa Juanita, built in 1924 for a Coca-Cola heir and known to Atlantans as \u201cthe Great Gatsby house\u201d. The three-hectare estate was next door to the state governor\u2019s mansion, whose occupant from 2003 was Republican politician Sonny Perdue. \u201cWe were intrigued with his accent, obviously,\u201d says Perdue, recalling his first impression of his neighbour. \u201cAnd he had his distinctive red hair at that point in time. He didn\u2019t melt into the crowd very easily.\u201d<\/p>\n<p>Six of the last eight paper mills built in the US belong to Pratt Industries. The company also has more than 65 box factories. \u201cIt\u2019s one of the best manufacturing businesses that you will see anywhere in the world,\u201d says Ashok Jacob. \u201cIt just relentlessly doubles in size every five to six years.\u201d But Pratt makes the point that getting a foothold in the US was a long and gruelling process. \u201cWe had pretty tough sledding for the first 15 years,\u201d he says. \u201cAmerica\u2019s natural resource is entrepreneurial spirit, which is the propensity of someone to mortgage their house to start a business. So it\u2019s very competitive.\u201d<\/p>\n<p>Pratt ran no risk of losing the roof over his head, of course. Richard provided the financial backing to get the US operation up and running, but with the funds came enormous pressure to succeed. And a lot of long-distance advice. \u201cTen thousand hours a day on the phone,\u201d Pratt says with a faint smile. At Villa Juanita, he kept a to-do list on a whiteboard beside his bed.<\/p>\n<p>During our meeting, Pratt is affable but reserved. \u201cWe tend to think of people who are very successful in business as being brash and domineering,\u201d says Tony Abbott. \u201cBut that\u2019s not Anthony\u2019s style at all. He\u2019s courteous, he\u2019s polite, he listens at least as much as he talks.\u201d<\/p>\n<p>Richard Pratt had a big baritone voice and the ability to flick the switch to vaudeville. At parties for Visy customers and staff, he would commandeer the microphone and sing If I Were a Rich Man. Anthony? Very different, says Abbott. \u201cHe\u2019s not flamboyant or ostentatious or showy or anything like that.\u201d<\/p>\n<p>I ask Abbott if he has seen photographs of <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/national\/victoria\/pretty-in-pink-australian-box-billionaire-s-recycled-fashion-moment-at-met-gala-20260505-p5ztrr.html\" rel=\"nofollow noopener\" target=\"_blank\">Pratt at the Met Gala<\/a>, the annual fundraiser for the Metropolitan Museum of Art\u2019s Costume Institute in New York. In 2025, he wore a green and yellow suit plastered with his company logo (\u201cPratt 100% Recycled\u201d), teamed with a green felt bowler hat. Abbott says he missed those pictures. I\u2019m guessing he hasn\u2019t seen the Elvis video, either.<\/p>\n<p><img decoding=\"async\" alt=\"Pratt at the Met Gala in 2025 (left) and 2026 (pictured with guest and family friend, theoretical physicist Sabrina Pasterski). \" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/4b60a9b75cecd40a62e3142a65336311621e3d7d1d69d9f8de51fa8578ca077b.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Pratt at the Met Gala in 2025 (left) and 2026 (pictured with guest and family friend, theoretical physicist Sabrina Pasterski). Getty Images for The Met Museum\/Vogue <\/p>\n<p>Visy got into recycling early. Not out of concern for the environment, Pratt says, but for the same reason Richard always under-ordered when he bought Chinese takeaway for the family: \u201cHe hated waste.\u201d Typically, 10 per cent of paper that gets turned into cardboard and made into boxes ends up as offcuts, Pratt explains. \u201cWe get $1000 a tonne for selling boxes but when you sell the offcuts to the garbage man, you only get $50 a tonne for that. So the idea my father had was to recycle the offcuts back into making his own paper.\u201d<\/p>\n<p>When the business launched in the US, that policy held them back. As Pratt recalls: \u201cOur competitors would say, \u2018Why would you buy a recycled box when you can have one made from trees?\u2019\u201d The turning point, he says, was the release of <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/environment\/scientists-have-inconvenient-news-for-gore-20070314-gdpo2q.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">An Inconvenient Truth, the 2006 documentary<\/a> that dramatically raised awareness of global warming. The message that recycling could help save the planet changed his company\u2019s fortunes. \u201cAll of a sudden, we went from being schlock recyclers to being very cool.\u201d<\/p>\n<p>Pratt embraced the role of manufacturer-with-a-conscience, pledging to invest $US1 billion over a decade in recycling and waste-to-energy plants. He supported Hillary Clinton\u2019s run for president in 2016, but when Trump confounded expectations by beating Clinton, he smoothly transitioned to being a Trump supporter. Because he wasn\u2019t a US citizen, he was unable to contribute to Trump\u2019s inauguration fund, but his American wife Claudine \u2013 whose hospitality company had the catering contract at the Central Park skating rink then operated by Trump \u2013 kicked in $US1 million. In 2017, after Trump cut the US corporate tax rate from 35 per cent to 21 per cent, Pratt joined Mar-a-Lago.<\/p>\n<p>Journalist Joe Aston, founder of business news publication Rampart, was dining with Pratt at the club one night in 2019 when the band started playing Hail to the Chief. \u201cIn walks Trump with Melania,\u201d Aston says. \u201cHe sees Pratt and makes a beeline for him. There are all these other powerful people in the restaurant. They\u2019re only there so that Trump will notice them. And <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/companies\/the-very-warm-melania-trump-anthony-pratt-snaps-pic-with-first-lady-at-nye-party-20190102-p50p65.html\" rel=\"nofollow noopener\" target=\"_blank\">Trump goes over to Pratt<\/a>. Is that because he loves Pratt more than anyone else?\u201d Maybe. But Aston, who himself has a soft spot for Pratt, has a theory that his singular appearance gives him an advantage in a situation like that. In a sea of faces, he stands out. \u201cIt\u2019s impossible not to remember him.\u201d<\/p>\n<p>Later that year, soon after Pratt attended a White House dinner for the then Australian prime minister Scott Morrison, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/companies\/we-were-the-only-ones-how-australian-billionaire-anthony-pratt-cashed-in-on-us-garbage-20200131-p53wdg.html\" rel=\"nofollow noopener\" target=\"_blank\">Trump opened a Pratt Industries mill in Ohio<\/a>. There was another invitation to the White House last year, after Pratt undertook to invest $US5 billion in American manufacturing. He was one of a number of deep-pocketed tycoons in the room, all of them Trump backers, but again the president singled him out. \u201cDuring the press conference, he gave a shout-out to \u2018my friend Anthony\u2019,\u201d Pratt tells me. \u201cSo that was nice of him.\u201d<\/p>\n<p>Nicer than the red-haired weirdo crack, that\u2019s for sure. Trump hurled the insult in 2023, after the American ABC television network revealed that the president had told Pratt sensitive information about the tactical capabilities of US nuclear submarines during a t\u00eate-\u00e0-t\u00eate at Mar-a-Lago in April 2021. Pratt didn\u2019t keep the potential security breach under his hat. According to the network\u2019s sources, he reported the conversation to at least 45 people, including 11 members of his staff, 10 Australian officials, three former Australian prime ministers and six journalists.<\/p>\n<p><img decoding=\"async\" alt=\"Donald Trump, Anthony Pratt and then prime minister Scott Morrison at the opening of Pratt Industries\u2019 recycling and paper plant in Wapakoneta, Ohio in 2019.\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/4c93eb9e98a332ae1758c3bd3c9b0b074c39fa65.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Donald Trump, Anthony Pratt and then prime minister Scott Morrison at the opening of Pratt Industries\u2019 recycling and paper plant in Wapakoneta, Ohio in 2019.Alex Ellinghausen<\/p>\n<p>In an interview on <a class=\"inline-link\" href=\"https:\/\/edition.cnn.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">CNN<\/a>, former Mar-a-Lago employee Brian Butler said the submarines snafu wasn\u2019t the first time that Pratt\u2019s relationship with Trump had concerned him: \u201cRed flags went up in my mind years before that.\u201d Butler said Pratt brought large groups of friends \u2013 say, 30 or 40 people \u2013 to New Year\u2019s Eve parties and other celebrations at the club. He would pay much more than the asking price for tickets, Butler claimed: \u201cIt might cost $1000 or $1500 per person. He was giving a million dollars.\u201d<\/p>\n<p>When Trump stood for re-election in 2024, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/business\/companies\/packaging-billionaire-anthony-pratt-pumped-15m-into-trump-campaign-20241208-p5kwq7.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Pratt gave $US10 million to his political action committee<\/a>, MAGA Inc. After the results came in, he bought space in The New York Times to congratulate the president. Pratt is certainly transactional, says Joe Aston, but at least he\u2019s open about it: \u201cHe\u2019s like, \u2018We curry favour with the serving president or prime minister because it\u2019s good for business. We want to be close to whoever\u2019s the winner.\u2019 He doesn\u2019t even pretend that it\u2019s about policy.\u201d<\/p>\n<p>I ask Caroline Kennedy, daughter of a legendary Democratic president, what she makes of her friend Pratt\u2019s wooing of Trump. She says he is probably working on the assumption that proximity to power can be commercially useful: \u201cI think it\u2019s a business strategy.\u201d Paul Keating agrees that Pratt is merely being a smart operator. \u201cAnthony may have become Trump\u2019s favourite groupie,\u201d Keating says. \u201cI mean, you would be a groupie, wouldn\u2019t you, if you were getting the US president endorsing you.\u201d<\/p>\n<p>One of the bonds between Keating and Pratt is their shared belief that Australia\u2019s $4.5 trillion superannuation system has the potential to be an important source of financing for Australian businesses. Keating says that when Pratt decided to sponsor an annual meeting on superannuation lending \u2013 which he co-hosts with The Australian Financial Review \u2013 \u201che asked me if I would join in, because he thought I was better at telling the story than he was\u201d. (Pratt also co-hosts an annual \u201crecycling roundtable\u201d with The Sydney Morning Herald and The Age and a \u201cglobal food forum\u201d with The Australian.)<\/p>\n<p>Keating says his work for Pratt is his only consultancy, and the $25,000 a month isn\u2019t his motivation: \u201cIt\u2019s pin money, in my terms. I\u2019m just doing Anthony a favour, fundamentally.\u201d<\/p>\n<p>It\u2019s certainly pin money to Pratt, I say. \u201cNot even tip-of-the-pin money to Anthony,\u201d Keating replies.<\/p>\n<p>Billionaires aren\u2019t super-popular at present. On the street outside the Raheen party, a group of protesters struck up a chant aimed at Pratt and his guests, who were guilty by association. \u201cEat your pheasants, drink your wine\/Your days are numbered, bourgeois swine.\u201d Game birds weren\u2019t actually on the menu but we got the drift. At least, we did when we left the marquee. Inside, it was hard to hear anything over the strains of The Loco-Motion and other hits from the Kylie Minogue songbook. Before the dancing started, Premier Jacinta Allan thanked Pratt and his sisters, Heloise Pratt and Fiona Geminder, for their financial support of worthy causes and deserving Victorian institutions.<\/p>\n<p>Last year, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/business\/companies\/billionaires-pop-stars-supreme-court-waislitz-pratt-in-settlement-talks-20250901-p5mred.html\" rel=\"nofollow noopener\" target=\"_blank\">Heloise and her ex-husband, billionaire fund manager Alex Waislitz<\/a>, concluded a highly publicised fight for control of Thorney Investment Group. In a settlement reached just before the case was due to go to court, Heloise got $325 million in cash and Thorney went to Waislitz, who has also been <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/cbd\/pratt-dispute-ends-with-a-real-housewives-cliffhanger-20250902-p5mrwc.html\" rel=\"nofollow noopener\" target=\"_blank\">embroiled in a bitter legal stoush with his fianc\u00e9e\u2019s sister, Venus Behbahani<\/a>, a former star of The Real Housewives of Melbourne. Allan\u2019s speech steered clear of all that unpleasantness and concentrated on the Pratts\u2019 good works. \u201cIt\u2019s your relentless generosity that keeps this state ticking,\u201d she said.<\/p>\n<p>The family\u2019s two main charitable foundations give away close to $11 million a year between them. \u201cHe doesn\u2019t just sit on his pile,\u201d Kevin Rudd says of Anthony Pratt. \u201cHe does things with it for the broader good.\u201d To me, Pratt says it\u2019s worth remembering that philanthropy can be good for business. He tells a story about visiting a $US250 million aquarium given to the city of Atlanta by Bernie Marcus, co-founder of Home Depot, the largest home improvement retailer in the US. After Marcus gave him a tour of the aquarium, Pratt left a donation. \u201cAnd three months after that, as if by a miracle, Home Depot started buying boxes from us,\u201d he says. \u201cNow they\u2019re our biggest customer.\u201d<\/p>\n<p>Pratt lets that sink in for a moment. \u201cEinstein used to say coincidences are God\u2019s way of remaining anonymous,\u201d he says. \u201cI do believe in a sort of mystical dimension to it.\u201d<\/p>\n<p>Related Article<a href=\"https:\/\/www.theage.com.au\/national\/exploitative-and-callous-or-excellence-and-innovation-the-man-who-wants-athletes-to-push-their-bodies-to-the-limit-20260126-p5nx14.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Aron D\u2019Souza believes that in an AI-dominated future, the only chance for humanity is to be enhanced: \u201cSuperhumanity is the only thing that matters now.\u201d\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/1e28c6281c268a9269f9b91af0047584e43716e9.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>Here\u2019s what financial analyst Jason Ward believes: the very rich should focus less on philanthropy and more on paying their fair share of taxes. Ward, the Australian-based principal analyst at the not-for-profit think tank, the Centre for International Corporate Tax Accountability and Research, has compiled Australian Taxation Office data on Pratt Consolidated Holdings Pty Ltd, the corporate umbrella for Pratt\u2019s businesses, including Visy in Australia and Pratt Industries in the US. He says that in the 11 years for which figures are publicly available (2014 to 2024), the company had average annual revenue of $3 billion. \u201cYet there was zero tax paid in six out of the 11 years.\u201d<\/p>\n<p>How is that possible? \u201cIt looks like the business is structured in such a way so as not to make a lot of money on paper,\u201d says Ward, who believes the smoking gun is a declared profit margin that averages just 2.64 per cent a year \u2013 far lower than would be expected of competently run enterprises. The sheer complexity of the corporate set-up also rings warning bells, he says. \u201cI mean, it\u2019s completely global. There are huge numbers of subsidiaries in lots of different jurisdictions, including lots of tax havens.\u201d<\/p>\n<p>Workers at Visy Packaging in Shepparton held a six-month campaign of rolling strikes in 2023, demanding a pay rise, which they eventually got. In Victorian parliament, Labor member Dylan Wight backed the strikers. \u201cWith corporate greed driving up the cost of living, these workers\u2019 wages have gone backwards,\u201d Wight said.<\/p>\n<p>One night during the pandemic, police arrived at Raheen and found a table set for about a dozen people. <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/national\/victoria\/the-day-police-crashed-the-billionaires-lockdown-soiree-and-where-the-guests-hid-20221208-p5c4os.html\" rel=\"nofollow noopener\" target=\"_blank\">A source later told The Age\u00a0that Anthony Pratt and his mother had been hosting a Shabbat dinne<\/a>r \u2013 a festive meal held on Friday nights to welcome the Jewish day of rest \u2013 for their extended family, thereby allegedly flouting lockdown laws. Leaked video footage showed the guests going down a stairwell to hide from the police, then re-emerging after their departure. A Victoria Police spokesperson said no action was taken against the Pratts because no offence was detected, though police photographed the registration plates of several luxury cars parked outside the house.<\/p>\n<p>The pandemic was pure gold for the packaging business, Pratt tells me, because suddenly everyone was shopping online. \u201cLo and behold, like manna from heaven, home delivery of boxes became a thing. It really doubled the size of the industry in many ways.\u201d<\/p>\n<p>Last year, Pratt went to a black-tie dinner in the US capital with John Hamre, chief executive of Washington\u2019s Centre for Strategic and International Studies. Among the guests was Jeff Bezos, founder of Amazon, the world\u2019s largest e-commerce company. Pratt, resplendent in an electric blue tuxedo, scooted straight up to Bezos and started talking business with him. \u201cI think his inherent temperament is that he\u2019s shy,\u201d Hamre says of Pratt, \u201cbut he knows very precisely what he\u2019s after.\u201d Hamre laughs. \u201cIt\u2019s why he\u2019s a billionaire and I\u2019m not.\u201d<\/p>\n<p>Before Minogue\u2019s performance at the Raheen party, where many of the guests were executives of companies that buy Visy boxes, Pratt belted out a few bars of The Beatles\u2019 Oh! Darling, gamely accompanied by the master of ceremonies, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/topic\/karl-stefanovic-3vt\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">television presenter Karl Stefanovic<\/a>. After that, Pratt showed a video of previous turns he\u2019d done at Visy parties, from duets with singer-songwriters Paul Anka and Burt Bacharach to the Elvis routine. In the audience, I reflected that if Hamre was right about him being shy, he hid it well.<\/p>\n<p>For the <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/cbd\/cardboard-king-anthony-pratt-gets-royal-portrait-treatment-20240731-p5jy44.html\" rel=\"nofollow noopener\" target=\"_blank\">70th birthday in 2018 of the future king Charles, Pratt commissioned a portrait of him by London-based Australian artist Ralph Heimans<\/a>. \u201cApparently, it went down a treat with Charles,\u201d says Paul Keating. \u201cIf you\u2019re going to play both sides of the Atlantic, that\u2019s the way to do it.\u201d (When King Charles visited the US last month, Pratt attended the state dinner at the White House.) Heimans was subsequently commissioned to paint Pratt\u2019s children, Leon and Lilly. Then he was given an unusual assignment: Pratt wanted a portrait of himself with his late father. He asked that the two men look about the same age and be talking to each other.<\/p>\n<p><img decoding=\"async\" alt=\"Anthony Pratt commissioned London-based Australian artist Ralph Heimans to paint a portrait of him with his late father, Richard Pratt.\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/ceffe4236f14795322f6f55684e9019f81b6cfe1.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Anthony Pratt commissioned London-based Australian artist Ralph Heimans to paint a portrait of him with his late father, Richard Pratt.Ralph Heimans<\/p>\n<p>Heimans says that in the course of fulfilling that commission, he learnt quite a bit about the relationship between father and son. Pratt idealised Richard, he says. \u201cHe presented him to me as this sort of Renaissance man.\u201d Rabbi Arthur Schneier of the Park East Synagogue in Manhattan gets the impression from talking to Pratt that he and Richard were extremely close. \u201cHe often quotes his father,\u201d Schneier says.<\/p>\n<p>Richard was famous for quips like, \u201cI want all my people to be fired with enthusiasm. Otherwise they\u2019ll be fired with enthusiasm.\u201d What Pratt doesn\u2019t often quote but says he remembers clearly are Richard\u2019s last words. According to Pratt, his father used his final breath to instruct him never to publicly list the family companies on the stock exchange. \u201cDon\u2019t let the EBITDA drop below $40 million a month,\u201d Richard said, using the business acronym for \u201cearnings before interest, taxes, depreciation and amortisation\u201d \u2013 a measure of a company\u2019s core operating profitability. \u201cDon\u2019t let $30 million become the new normal \u2026 and stay private.\u201d As Anthony tells it, he squeezed Richard\u2019s hand, and Richard squeezed his. \u201cThen he was gone.\u201d<\/p>\n<p>Holy moly. Perhaps Pratt has spent the 17 years since that conversation making the point that he can run his own show. \u201cNo one really thought he was capable of doing what he\u2019s done,\u201d says Joe Aston. Former Victorian premier Daniel Andrews tells me he met Richard a few times. \u201cHe struck me as a man not easily impressed,\u201d Andrews says. \u201cBut I\u2019m certain if he could see what Anthony has built in America, he\u2019d be very pleased and more than a little proud.\u201d Pratt says his EBITDA is now $180 million a month.<\/p>\n<p>Get the best of Good Weekend delivered to your inbox every Saturday morning. <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/link\/follow-20170101-p57qtw\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Sign up for our newsletter<\/a>. <\/p>\n<p>Read more from <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/good-weekend\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Good Weekend<\/a>:<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Save You have reached your maximum number of saved items. 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