The old float it down the Thames trick. Haven\u2019t seen that one in a while. Puma has had a crack at this well-trodden activation to celebrate the start of the new English Premier League season.<\/p>\n
\u2018The Biggest Goal\u2019 created by DUDE London is an influencer and stunt campaign reimagines one of the city\u2019s most famous monuments, Tower Bridge, as an installation for the biggest goal of all time.<\/p>\n
Football influencer Jelani was challenged by PUMA to find the perfect location for Aston Villa\u2019s midfielder, Morgan Rogers, to score the biggest goal ever.<\/p>\n
Naturally, the Thames and Tower Bridge were selected as the pitch and the goal, respectively.<\/p>\n
@puma.uk<\/a> The making of the biggest premier league ball ever. \ud83d\ude2e name a player who\u2019d miss with this. \ud83d\udc40 @Premier League #footballtiktok<\/a> #premierleague<\/a> #football<\/a> #london<\/a> #footballchallenge<\/a> \u266c PASSO BEM SOLTO \u2013 Slowed \u2013 ATLXS<\/a><\/p>\n On Monday 11 August, ahead of the first game of the premier league season on 15 August, Puma debuted its new season Brilliance Ball by floating a giant inflatable 10.5 metre version of the it down the Thames. The big ball was created by production company HELO in the River Thames.<\/p>\n Launched at the King George V lock by London City airport, the ball travelled eight miles down the river to Butler\u2019s Wharf. There, Rogers and Jelani were ready and waiting to \u2018score\u2019 the first goal of the season by \u2018driving\u2019 the ball through the goal-shaped silhouette of the opened Tower Bridge.<\/p>\n The activation follows and amplifies the message behind DUDE London\u2019s previous \u2018Have a Ball\u2019 campaign, which aims to rekindle the joyful spirit of the game by empowering players to express themselves freely and bringing their most creative game to the pitch.<\/p>\n Josele Angulo Rodr\u00edguez, Puma teamhead marketing teamsport licensed said, \u201cThe Biggest Goal activation embodies the spirit of our partnership with the Premier League \u2013 celebrating the beautiful game in a bold, unexpected way. By transforming an iconic London landmark into the world\u2019s biggest goalpost, we\u2019re putting PUMA\u2019s Brilliance Ball at the heart of football culture and inviting fans everywhere to kick off the new season with us.\u201d<\/p>\n @puma.uk<\/a> Dont reckon you could kick that back over mate? \ud83d\ude05 #PUMA<\/a> #premierleague<\/a> #london<\/a> #footballtiktok<\/a> #footballchallenge<\/a> \u266c original sound \u2013 PUMA.UK<\/a><\/p>\n \u200bJoe Ribton, creative at DUDE added, \u201cI played football outdoors as a kid wherever, whenever \u2013 graduating from a section of fence in the garden as our goal, to jumpers in the park, to a (very dented) car. Whenever you find yourself with a football, the same urge to create a goal and play returns. For the first time in 25 years, fans of the Premier League have a new ball to play with \u2013 what better way is there to celebrate than scoring in the most iconic goal we could possibly create\u201d.<\/p>\n Credits<\/p>\n Brand Creative Account Manager Client Lead Designer Creative Creative Executive Creative Director Chief Creative Officer Production Editor Director of Photography 1st AD Production Manager Producer Managing Director Director Post Production \/ VFX Join more than 30,000 advertising industry experts<\/p>\n Get all the latest advertising and media news direct to your inbox from B&T.<\/p>\n \t\tSubscribe\n\t <\/p>\n
PUMA<\/p>\n
DUDE
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Head of Production
Francesca Granata<\/p>\n
Adriana Sabia<\/p>\n
Hamish Day<\/p>\n
Ross Warrington<\/p>\n
Sophie Becker<\/p>\n
Joe Ribton<\/p>\n
Tom\u00e1s Gianelli O\u2019Ryan<\/p>\n
Curro Piqueras Parra<\/p>\n
HELO<\/p>\n
Tom Wilson<\/p>\n
Siggi Rosen-Rawlings<\/p>\n
Jonathan Sidwell<\/p>\n
Ugne Ciesiunaite<\/p>\n
Amalia Rosen-Rawlings<\/p>\n
Phoebe Smith<\/p>\n
William Maher<\/p>\n
Creep Studios<\/p>\n