Taylor Swift’s Eras Tour has ended. These numbers show its impact<\/a><\/p>\nIt’s been a long time coming, but Taylor Swift’s Eras Tour has come to an end. As the dust (and glitter) begins to settle, these numbers show how it became one of the biggest concert tours of all time.<\/p>\n
Dr Hughes said Swift’s “strategic” move to announce the new album on her partner’s podcast, thereby blending her personal life with her professional career, “generated massive buzz across both music and sports media”.<\/p>\n
“Swift’s playbook is a masterclass in modern marketing, using fan engagement, scarcity with limited-edition vinyl and cassettes, and a drip-feed of clues to build anticipation to a fever pitch,” he said.<\/p>\n
“It’s a strategy that turns album releases into global events and solidifies her place as not just a musician, but a marketing mastermind.”<\/p>\n
Georgia Carroll, a fan culture researcher, said the countdown clock was a new strategy for Swift.<\/p>\n
“That gets everybody staying online, everybody focused, and it also allows her to direct the traffic to her own channels,” Dr Carroll told ABC News.<\/p>\n
“Obviously, everyone will be watching New Heights and their channels for the podcast, but the countdown led to a pre-order link on her store, so obviously that was a very clever way to keep people on that page.”<\/p>\n
‘Relationship-led’ rollout<\/p>\n
Before the pandemic, Swift traditionally released an album every two years, according to Dr Carroll.<\/p>\n
“Obviously, we saw that shift during the pandemic with Folklore and Evermore, her surprise album drops,” she said.<\/p>\n
“Ever since then, it’s been a bit more of, ‘When is this going to happen? What are the clues? How are we hunting this down?’<\/p>\n
“But I don’t think anyone expected it to be released through the New Heights podcast, of all places.”<\/p>\n
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Travis Kelce embraced Taylor Swift after the Kansas City Chiefs won the Super Bowl last year. (AP: John Locher)<\/p>\n
While this album announcement might appear less glitzy than revealing the news on stage at the Grammys, Dr Carroll said the decision was just as savvy.<\/p>\n
“It makes sense because it’s a way that she can control her narrative and tell the story of the album in a way that she knows won’t be twisted, while also revealing more of herself to her fans.<\/p>\n
“We’ve never really seen her in conversation with her partner before.<\/p>\n
“She’s never really done podcast interviews before, and in recent years she hasn’t really done that many interviews full stop.”<\/p>\n
Dr Carroll said the release of a Travis Kelce profile in GQ magazine, timed with Swift’s album announcement, showed the couple were “maximising these opportunities”.<\/p>\n
In the article, Kelce spoke at length about how he and his girlfriend had a lot in common by both entertaining sold-out stadiums.<\/p>\n
Dr Carroll said it had been a “very clever, relationship-led build-up to the album dropping”.<\/p>\n
‘Glitter gel pen album’<\/p>\n
The Life of a Showgirl will be Swift’s 12th album and is due to be released on October 3.<\/p>\n
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While Taylor Swift has released the album’s name, fans are left wondering what the album cover will look like. (Andreas Rentz\/TAS24\/Getty Images for TAS Rights Management)<\/p>\n
In the past, Swift has categorised her songs into different categories, with fun, happy love songs being classified as “glitter gel pen songs”.<\/p>\n
“There’s been a lot of glitter involved in this, so fans have been speculating that this is going to be a glitter gel pen album,” Dr Carroll said.<\/p>\n
The next generation of WAGs<\/a><\/p>\nThe wives and girlfriends of professional athletes were once relentlessly targeted by the tabloids. Now, social media has given way to a new generation of women who are connecting directly with fans.<\/p>\n
While tracks are yet to be released, Dr Carroll believes the album announcement hints at Kelce playing a bigger part on the record.<\/p>\n
“There’s a lot of expectation that as much as it may also be musings on fame and life during the Era’s tour, Travis was obviously a very big part of that,” she said.<\/p>\n
“I think the fact that we get him talking about the relationship in depth for the first real time today, and then her launching it in a podcast with his brother and giving them exclusivity \u2014 it’s very much a big hint as to what we can expect.<\/p>\n
Swift has traditionally left the subjects of her songs up to interpretation \u2014 but Dr Carroll argues this launch tells a different story.<\/p>\n
“I think this rollout is telling us very clearly that any happy love song on this album is very much about Travis.”<\/p>\n","protected":false},"excerpt":{"rendered":"Taylor Swift’s new album might be called The Life of a Showgirl, but her ability to whip her…\n","protected":false},"author":2,"featured_media":66381,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134,6521,52712,3755,2897,51383,14068],"class_list":["post-66380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment","tag-new-album","tag-new-heights","tag-podcast","tag-taylor-swift","tag-the-life-of-a-showgirl","tag-travis-kelce"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/66380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=66380"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/66380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/66381"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=66380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=66380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=66380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}