{"id":6643,"date":"2025-07-19T19:46:08","date_gmt":"2025-07-19T19:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/6643\/"},"modified":"2025-07-19T19:46:08","modified_gmt":"2025-07-19T19:46:08","slug":"netflix-admits-it-used-generative-ai-in-a-big-sci-fi-hit-to-cut-costs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/6643\/","title":{"rendered":"Netflix admits it used generative AI in a big sci-fi hit to cut costs"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Netflix used generative AI to create a scene in the sci-fi series The Eternaut \u2014 a first for one of the streamer\u2019s original shows or films. During an <a href=\"https:\/\/www.theverge.com\/news\/709288\/netflix-q2-2025-earningsdouble-ad-revenue\" rel=\"nofollow noopener\" target=\"_blank\">earnings call on Thursday<\/a>, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cThat VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,\u201d Sarandos said during the call. \u201cAlso, the cost of it just wouldn\u2019t have been feasible for a show in that budget.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Sarandos said the creative team behind The Eternaut used AI to generate a scene of a building collapsing in Buenos Aires, Argentina. \u201cWe remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,\u201d he added.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">In May, Netflix revealed a new AI-powered <a href=\"https:\/\/about.netflix.com\/en\/news\/unveiling-our-innovative-new-tv-experience#:~:text=A%20New%20Way%20to%20Search%3A\" rel=\"nofollow noopener\" target=\"_blank\">search feature on mobile<\/a> that lets users find shows or movies using conversational phrases, like \u201csomething funny and upbeat\u201d or \u201cstories about dancers.\u201d Netflix also <a href=\"https:\/\/www.theverge.com\/news\/667775\/netflix-ai-ad-breaks-upfront-2025\" rel=\"nofollow noopener\" target=\"_blank\">said that it will use AI to blend ad breaks<\/a> with the platform\u2019s shows and movies \u2014 for example, allowing advertisers to display their product in front of a Stranger Things-inspired background.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix used generative AI to create a scene in the sci-fi series The Eternaut \u2014 a first for&hellip;\n","protected":false},"author":2,"featured_media":6644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,134,435,44,2708,105,7475],"class_list":{"0":"post-6643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-entertainment","14":"tag-netflix","15":"tag-news","16":"tag-streaming","17":"tag-technology","18":"tag-tv-shows"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/6643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=6643"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/6643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/6644"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=6643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=6643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=6643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}