In one of Australia\u2019s most competitive supermarket categories, the nation\u2019s shoppers have spoken – and for the second year in a row, Norco has been named the country\u2019s most satisfying fresh full cream milk.<\/p>\n
Australia\u2019s oldest and last operating 100 per cent farmer-owned dairy co-operative has taken out the Canstar 2026 Most Satisfied Customers – Fresh Full Cream Milk Award, reinforcing its position as a trusted staple in households across the country.<\/p>\n
Based on independent research with Australians who have recently purchased and used fresh milk, the award recognises the brands performing best on what matters most at the checkout – from taste and freshness to value and overall experience – making it a powerful endorsement from everyday Australians.<\/p>\n
Despite being produced in Northern NSW and Queensland, Norco has outperformed larger national and international brands in one of Australia\u2019s most competitive grocery categories.<\/p>\n
And in a category where loyalty is hard-won and competition is fierce, achieving back-to-back wins reflects the consistency and quality delivered by Norco\u2019s farmer-owners and teams across the Cooperative.<\/p>\n
The recognition also comes at a time when Australian producers and manufacturers are facing increasing pressure from rising input costs, shifting consumer behaviour and growing competition from imported goods, making the accolade even more meaningful.<\/p>\n
Norco ceo Michael Hampson said the result reflects something bigger than brand preference.<\/p>\n
\u201cThis isn\u2019t just about milk – it\u2019s about what Australians are choosing to support,\u201d Mr Hampson said.<\/p>\n
\u201cAcross dairy, manufacturing and agriculture, Australian owned and operated businesses are under increasing strain – even when they\u2019re doing the right things, investing in their people and backing their communities.\u201d<\/p>\n
\u201cThere\u2019s never been a more important time to support Australian, farmer-owned businesses, because those choices don\u2019t just shape what\u2019s on our shelves, they shape the future of our industries.\u201d<\/p>\n
Mr Hampson said the recognition ultimately belongs to the farmers behind every bottle.<\/p>\n
\u201cThis isn\u2019t judged in a boardroom – it\u2019s decided by Australians in their weekly shop, and that makes it incredibly meaningful,\u201d Mr Hampson said.<\/p>\n
\u201cTo be recognised two years in a row speaks to the care, pride and consistency our farmers bring to what they do every single day, and our commitment to creating Australia\u2019s best tasting dairy.\u201d<\/p>\n
With more than 130 years of heritage, Norco continues to operate under a unique model where every purchase directly supports its farmer-owners and regional communities.<\/p>\n
\u201cEvery bottle of Norco milk supports Australian farming families and the communities they serve,\u201d Mr Hampson said.<\/p>\n
\u201cThis award is recognition of that connection between farmers and consumers, and the trust that comes with it.<\/p>\n
\u201cWe\u2019re incredibly grateful to our customers for their continued support, it\u2019s something we never take for granted.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In one of Australia\u2019s most competitive supermarket categories, the nation\u2019s shoppers have spoken – and for the second…\n","protected":false},"author":2,"featured_media":665437,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-665436","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/665436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=665436"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/665436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/665437"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=665436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=665436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=665436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}