Maria Pavlidou, head of brand at Sirio Europe, told us that longevity was one of the main themes at the event in Barcelona, Spain, which took place May 5\u20137.<\/p>\n
\u201cOver the past few years, we\u2019ve seen a spike in customer requests to formulate longevity supplements,\u201d she detailed. \u201cWe\u2019re also seeing longevity becoming a younger concept. These are health-conscious individuals who want to proactively take care of their health. They know we live longer, but are we living healthier?\u201d<\/p>\n \u201cThere\u2019s also a lot of amazing science,\u201d Pavlidou added. \u201cWe collaborate with many ingredient suppliers and leverage emerging science.\u201d<\/p>\n Sirio presented a new longevity platform<\/a>, Aeion, which combines these scientific ingredients in delivery formats that put the consumer experience at the center.<\/p>\n \u201cOur entire portfolio was built with the consumer experience in mind, helping to build healthy long-term habits,\u201d said Pavlidou. \u201cLongevity needs to be part of a broader routine.\u201d<\/p>\n As consistency is key, consumers need products that taste great and \u201cdon\u2019t feel like a chore,\u201d she added.<\/p>\n For example, while the portfolio includes gummies and softgels, Aeion also includes new formats. \u201cWe have LifeChews, our jelly tablets, and FizzyBits, which are mini effervescent tablets. We also created a brand-new format called SnowMelt. This is a powder that dissolves instantly in the mouth. Its tiny particle size makes it melt like snow.\u201d<\/p>\n Longevity through the gut<\/p>\n Lallemand Health Solutions highlighted its probiotic solution Cerenity for healthy aging<\/a>.<\/p>\n B\u00e9r\u00e8ngere Fuez, marketing director at the company, told us: \u201cThis is one of the first probiotic combinations that demonstrates benefits in muscle strength, mobility, vitality, and quality of life in other adults, with real-life benefits.\u201d<\/p>\n \u201cThese are demonstrating positive results versus placebo, and over a period of two months only,\u201d Fuez highlighted. \u201cWe also looked quite in-depth at the muscle structure, and we can see some changes, such as a stronger muscle architecture, length of muscle, and strength, in the quadriceps.\u201d<\/p>\n At the same time, she noted that the product\u2019s mechanism of action still needs to be clarified and researched further. \u201cBut gut dysbiosis is a hallmark of aging. By tackling this problem, we consider that we can bring some benefits by restoring this to the global health of older adults.\u201d<\/p>\n Finding the right format<\/p>\n Exhibitors underscored that supplement formats play an important role in compliance and integration into daily routines.\u00a0<\/p>\n Jordan Dow, global vice president at Kerry, highlighted the importance of matching formats to when and how consumers might use them. For example, he pointed to the potential of sleep supporting supplements with Sensoril, Kerry\u2019s ashwagandha root and leaf extract<\/a>.<\/p>\n \u201cOne of our new trials on Sensoril, which is set to be published over the next few months, shows that Sensoril can alleviate sleep challenges,\u201d he highlighted. \u201cAs we spent time with consumers, we wanted to figure out what format would make a difference to them.\u201d\u00a0<\/p>\n He stressed that consumers typically don\u2019t want to take a capsule right before they go to sleep, because that requires water. Nor do they want these products to have a flavor, since they would take supplements after brushing their teeth.<\/p>\n \u201cThat\u2019s an example of where we use consumer ethnographic research to determine the format that works for the condition that we\u2019re looking at.\u201d<\/p>\n Laura Collins, Ph.D., RD&A director in Cognitive Health at Kerry, added that life stage also plays a role in format selection. \u201cAs we age, our swallow reflex declines as well, and gummies will play a very big role there as well.\u201d<\/p>\n In addition, she highlighted the importance of flavor in format development, pointing toward a cranberry sachet with Sensoril, as an example.<\/p>\n \u201cSensoril is a herb, so it has quite an earthy flavor and texture,\u201d she noted. \u201cBut what is amazing about our applications team is that we aren\u2019t just a nutrition company, we\u2019re taste and nutrition. We compare the taste and mouthfeel to deliver on a concept that tastes great as well in a product that generally wouldn\u2019t.\u201d<\/p>\n Metabolic health applications<\/p>\n Lauretta Katsriku, global category leader in Collagen at Rousselot, told us about the company\u2019s collagen peptide applications in metabolic health, one of the standout trends in nutrition. She reiterated the importance of convenient formats.<\/p>\n \u201cWe know that there are different kinds of fatigue, such as powder and pill fatigue. We\u2019re always working to understand a little bit more about consumers\u2019 needs and formulating applications that match them as they evolve.\u201d<\/p>\n For example, Katsriku said Rousselot\u2019s Nextida GC collagen peptide<\/a> for blood glucose control is \u201cvery easy to formulate with,\u201d which helps with including it into different formats on display at Vitafoods Europe 2026, such as shots in tropical flavors.<\/p>\n Beyond blood glucose management, she said Rousselot is looking at what it might be able to do with other markers of metabolic health, such as blood lipids, waist circumference, or weight management.<\/p>\n \u201cMetabolic health is not a trend,\u201d underscored Katsriku. \u201cIt\u2019s something that has existed for a long time, but I think the awareness of the importance of metabolic health and healthy functioning is becoming a lot more pronounced, and everybody\u2019s getting more aware of it.\u201d<\/p>\n \u201cIf you are able to be metabolically healthy, you help support your overall well-being.\u201d<\/p>\n Lubrizol\u2019s \u201cWomen\u2019s Temple\u201d<\/p>\n Isabel G\u00f3mez, global marketing manager at Lubrizol Nutraceuticals, highlighted the company\u2019s consumer focus at its \u201cWomen\u2019s Temple\u201d at Vitafoods Europe 2026.<\/p>\n \u201cWe\u2019ve created different personas like \u2018Julieta,\u2019 a mother-to-be, and \u2018Linneah,\u2019 a working professional,\u201d she explained. \u201cBy bringing the consumer to the center, we try to understand what is going on in their brain and what they need.\u201d<\/p>\n \u201cFor example, Julieta wants iron supplements, but she is concerned about side effects, so we give her reassurance and safety, but also the format she likes, a gummy. Linneah is trying to find her inner glow with beauty-from-within products. She needs visible results, credibility, reassurance, and something she can take on-the-go.\u201d<\/p>\n For each of these personas, Lubrizol Nutraceuticals assigned one core ingredient and product format targeting their needs, such as Curcushine<\/a> (bioavailable curcumin extract) gummies, Lipofer iron powder<\/a>, and Lipophytol capsules (plant sterols).<\/p>\n G\u00f3mez also highlighted the benefits of microencapsulation in enabling consumer-friendly formats. For example, she pointed out that iron is challenging to work with as it is reactive and has a metallic taste.<\/p>\n Women\u2019s wellness<\/p>\n![\"arrow\"](\"https:\/\/resource.innovamarketinsights360.com\/fif\/banners\/25eb3832-d3e2-4a14-a117-eeadfcde757c.webp\" "\\"arrow\\"")
<\/a><\/p>\nAt the event, we spoke with industry experts who highlighted key health trends and innovations in nutrition.<\/a>\u201cWhen we say mobility and muscle strength, it means that the people in the study were more mobile, which was evaluated with different tests, such as standing up or the hand grip test.\u201d<\/p>\n
We also explored protein trends in active nutrition with FrieslandCampina Ingredients.<\/a>As such, the company aims to add the extract to dissolving strips. \u201cThis is an experience, but it\u2019s almost innocuous, and it certainly doesn\u2019t impact the taste of toothpaste or your nighttime routine,\u201d said Dow.\u00a0<\/p>\n
Lonza Capsugel highlighted the company\u2019s plant-based capsules with a clean label claim.<\/a>\u201cWe\u2019ll explore to see what can be done,\u201d she noted. \u201cOur goal is not to stop at blood sugar control, but to see how best we can, as much as we can, address the full spectrum of metabolic health markers.\u201d<\/p>\n
Ingood by Olga unveiled concepts around Sulfodyne, a patented form of sulforaphane that supports healthy aging mechanisms.\u201cWe use a dual system technology for iron to improve bioavailability and ensure stability in formulations, especially in gummies or liquid applications, where taste is important,\u201d she explained. \u201cFor iron, our robust encapsulation system allows for better bioavailability and dispersibility.\u201d<\/p>\n