{"id":668933,"date":"2026-05-13T20:37:11","date_gmt":"2026-05-13T20:37:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/668933\/"},"modified":"2026-05-13T20:37:11","modified_gmt":"2026-05-13T20:37:11","slug":"can-ronda-reignite-the-rousey-effect","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/668933\/","title":{"rendered":"Can Ronda reignite the Rousey effect?"},"content":{"rendered":"<p>By the time I first shared a space with Ronda Rousey, I had been covering Conor McGregor\u2019s astronomical rise for more than half a decade.\u00a0Up until that moment, I hadn\u2019t met someone with the same presence \u2014 kids would probably call it \u201caura\u201d nowadays \u2014 as the Irishman. Yet, while I sat at the UFC 187 post-fight press conference at the MGM Grand Garden Arena, awaiting the post-fight insights of newly crowned light heavyweight champion, Daniel Cormier, Rousey entered the room.<\/p>\n<p>Every pair of eyeballs followed \u201cRowdy\u201d as she strutted through. At the time, she was the reigning UFC women\u2019s bantamweight champion, an untouchable force, a cultural icon and arguably the only person who could rival the star power of McGregor, and she had the game in a chokehold as deadly as her signature armbar.<\/p>\n<p>Advertisement<\/p>\n<p>Fresh off her fifth win for the promotion, Dana White was proclaiming her the female equivalent of prime \u201cIron\u201d Mike Tyson. Just two years into her UFC tenure, she had transcended the sport, landing roles in gargantuan Hollywood franchises The Expendables, Fast &amp; Furious and \u201cEntourage.\u201d<\/p>\n<p>Four months after UFC 187, Beyonc\u00e9 would feature Rousey\u2019s \u201cDo Nothing B****\u201d speech during her main event performance at the Made In America festival. That same year, her autobiography, \u201cMy Fight\/Your Fight,\u201d was featured on the New York Times Best Seller List.<\/p>\n<p>That balmy night in Sin City, you couldn\u2019t have convinced me that we would only see Rousey win one more time in the Octagon \u2014 <a class=\"link \" href=\"https:\/\/www.youtube.com\/watch?v=h_fP6rly4RM&amp;pp=ygUUcm91c2V5IGJldGhlIGNvcnJlaWE%3D\" data-i13n=\"cpos:1;pos:1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:another blistering finish, this time of Bethe Correia;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;1&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;another blistering finish, this time of Bethe Correia&quot;,&quot;yHasCommerce&quot;:false}\">another blistering finish, this time of Bethe Correia<\/a> \u2014 but assumption makes fools of us all.<\/p>\n<p>Advertisement<\/p>\n<p>It felt like Holly Holm <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/it-was-destiny-revisiting-holly-holms-unfathomable-upset-of-ronda-rousey-10-years-later-220005630.html\" data-i13n=\"cpos:2;pos:1\" data-ylk=\"slk:head-kicked all that aura into oblivion;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;2&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;head-kicked all that aura into oblivion&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">head-kicked all that aura into oblivion<\/a> in Melbourne, Australia, six months after I was spellbound by the starlet. The public wanted its pound of flesh and Rousey delivered the opposite, shielding her face with a pillow as she made her way through LAX on her arrival home. She would return a year later, refusing all media, before suffering another first-round knockout at the hands of Amanda Nunes.<\/p>\n<p>One of the true superstars of the fledgling sport had burned out in front of our very eyes. For fans and media, Rousey\u2019s inability to face the music <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/article\/years-later-ronda-rousey-still-165541025.html\" data-i13n=\"cpos:3;pos:1\" data-ylk=\"slk:left a bad taste;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;3&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;left a bad taste&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">left a bad taste<\/a>, and even though she would go on to have successful runs in the adjacent world of professional wrestling, the relationship with MMA was left in a presumed state of disrepair.<\/p>\n<p><img alt=\"Inglewood, CA - March 10: Ronda Rousey, left, and Gina Carano shake hands after their face off during a press conference at the Intuit Dome in Inglewood, CA, on Tuesday, March 10, 2026. The main event of Most Valuable Promotions card features main event former UFC champion Rousey (12-2) against MMA trailblazer Carano (7-1) at the Intuit Dome in Inglewood, CA, on Saturday, May 16, 2026. (Photo by Hans Gutknecht\/MediaNews Group\/Los Angeles Daily News via Getty Images)\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"standard-img\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/fad7c1f6-3d74-4392-bba0-b2c68025cdd7.jpeg\"\/><\/p>\n<p>Ronda Rousey, left, and Gina Carano shake hands ahead of their Saturday fight on Netflix.<\/p>\n<p> (MediaNews Group\/Los Angeles Daily News via Getty Images via Getty Images)<\/p>\n<p>In the same way I couldn\u2019t have been convinced that I\u2019d seen Rousey\u2019s penultimate UFC win that night at the MGM, I could have never predicted <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/were-we-all-too-harsh-to-ronda-rousey-at-the-end-of-her-ufc-career-gina-carano-183350001.html\" data-i13n=\"cpos:4;pos:1\" data-ylk=\"slk:the Ronda redemption arc;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;4&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;the Ronda redemption arc&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">the Ronda redemption arc<\/a> that has punctuated MVP\u2019s maiden voyage into the world of MMA. As soon as she walked on the stage for the first press conference to tease her comeback fight against fellow trailblazer, Gina Carano, Rousey had us eating out of the palm of her hand once again. You could be fooled into thinking that she was selling us a fight with Carano, but her real foe is <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/ronda-rousey-tears-down-ufc-as-one-of-the-worst-places-to-go-to-make-a-living-in-stunning-attack-213638397.html\" data-i13n=\"cpos:5;pos:1\" data-ylk=\"slk:clearly modern-day UFC;cpos:5;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;5&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;clearly modern-day UFC&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">clearly modern-day UFC<\/a>, the Hunter Campbell version, and the disrespect they showed her when negotiating a potential comeback.<\/p>\n<p>Advertisement<\/p>\n<p>And it isn\u2019t just the <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/ronda-rousey-explodes-on-her-dealings-with-chauvinist-prick-ufc-executive-hunter-campbell-you-pissed-off-the-wrong-215422990.html\" data-i13n=\"cpos:6;pos:1\" data-ylk=\"slk:\u201cdismissive&quot; negotiation process;cpos:6;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;6&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;\u201cdismissive&amp;quot&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">\u201cdismissive&#8221; negotiation process<\/a> that\u2019s in her crosshairs \u2014 Rousey has pitted herself as the opponent of industry power. Critics are more than welcome to be uninterested in the contest against another fabled pioneer, but true fans of MMA cannot deny the importance of a true challenger to UFC, an alternative place for negotiation and the undeniable power of streaming giant Netflix\u2019s involvement with the sport.<\/p>\n<p>As Rousey herself put it, UFC pissed off \u201cthe wrong b****,\u201d and now, backed by MVP and Netflix, she\u2019s impassioned to make them pay.<\/p>\n<p>\u201cI love to be the designated b****,\u201d declared Rousey on Monday\u2019s episode of <a class=\"link \" href=\"https:\/\/www.youtube.com\/watch?v=-ieBf6aqVpY\" data-i13n=\"cpos:7;pos:1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:\u201dThe Ariel Helwani Show.\u201d;cpos:7;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;7&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;\u201dThe Ariel Helwani Show.\u201d&quot;,&quot;yHasCommerce&quot;:false}\">\u201dThe Ariel Helwani Show.\u201d<\/a><\/p>\n<p>\u201cI\u2019m happy to play that role, and if anything happened any other way, the entire future of the sport would be different. I feel like this is meant for things to be better for all fighters. I had to go through those things to get to this point and be where I am now. <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/a-decade-later-ronda-rousey-finally-opens-up-about-the-messy-end-to-her-ufc-career-now-i-get-it-234716575.html\" data-i13n=\"cpos:8;pos:1\" data-ylk=\"slk:Now, I get it.;cpos:8;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;8&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Now, I get it.&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">Now, I get it.<\/a>\u201d<\/p>\n<p>Advertisement<\/p>\n<p>Things are trending in the right direction, but Rousey\u2019s renaissance is far from complete. The proof is in the pudding, and until promoter MVP and Netflix can <a rel=\"nofollow noopener\" class=\"link  yahoo-link\" href=\"https:\/\/sports.yahoo.com\/mma\/article\/jake-paul-expects-ronda-rousey-vs-gina-carano-to-be-most-watched-mma-event-in-history-id-be-happy-with-20-million-172707431.html\" data-i13n=\"cpos:9;pos:1\" data-ylk=\"slk:see the numbers;cpos:9;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;9&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;see the numbers&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">see the numbers<\/a> their first event brings in, it\u2019s unknown if there are more in the pipeline. However, MVP co-founder Nakisa Bidarian has hinted at growing its MMA department.<\/p>\n<p><a rel=\"nofollow noopener\" class=\"link \" href=\"https:\/\/fantasysports.yahoo.com\/pickem\/2026-soccer-pickem\/picks\" data-i13n=\"cpos:10;pos:1\" data-ylk=\"slk:Play 2026 Soccer Pick &#039;Em with FOX One and make your picks for the world&#039;s biggest soccer tournament;cpos:10;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;10&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Play 2026 Soccer Pick &#039;&quot;,&quot;yHasCommerce&quot;:false}\" target=\"_blank\">Play 2026 Soccer Pick &#8216;Em with FOX One and make your picks for the world&#8217;s biggest soccer tournament<\/a><\/p>\n<p>\u201cSimilar to when we did [Jake] Paul vs. [Mike] Tyson, people ask, \u2018Are you going to do more with Netflix?\u2019 What I said then, and what I\u2019m saying now is, if it goes well, I anticipate we\u2019ll do more,\u201d said Bidarian on Tuesday\u2019s episode of <a class=\"link \" href=\"https:\/\/x.com\/uncrownedcombat\/status\/2054355824173044217\" data-i13n=\"cpos:11;pos:1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:\u201dThe Ariel Helwani Show.\u201d;cpos:11;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;11&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;\u201dThe Ariel Helwani Show.\u201d&quot;,&quot;yHasCommerce&quot;:false}\">\u201dThe Ariel Helwani Show.\u201d<\/a><\/p>\n<p>While Rousey is adamant that her focus will be on family in the aftermath of Carano, there are some appetizing opponents for her beyond Saturday in the Intuit Dome. Unlike the case of heavyweight Francis Ngannou, there is far more than Philipe Lins equivalents on the menu, should it be more than a one-and-done for MVP, Netflix and Rousey.<\/p>\n<p>Advertisement<\/p>\n<p>A rematch with Holm \u2014 now signed to MVP \u2014 would be perfect fodder for Netflix, but first we have to see if Rousey can still deliver.<\/p>\n<p>The bookmakers\u2019 odds would have you believe that Carano, fighting for the first time in nearly 17 years, is the perfect dance partner to provide an emphatic answer to that question. But, at least for Rousey, delivery is about far more than having her hand raised. Much like her first stint with the UFC, this second coming feels as much about protest as it is about performance. The first time around, it was about forcing the door open for women; now, it\u2019s about achieving new standards for MMA athletes.<\/p>\n<p>Advertisement<\/p>\n<p>Can she compel the world to tune in again? Can she make them care about her new cause? Can she give us a spectacle as well as a sporting event? Does she still want to put herself through the rigors of fight camp at 39 years old? Is she still comfortable with every set of eyeballs being on her in every room she walks into, like that night at the MGM?<\/p>\n<p>We\u2019ll find out when \u201cBad Reputation\u201d hits the speakers, the camera cuts to her signature mean mug and she makes that walk for the first time in 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"By the time I first shared a space with Ronda Rousey, I had been covering Conor McGregor\u2019s astronomical&hellip;\n","protected":false},"author":2,"featured_media":668934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,797,786,44069,322826,8199,785,435,30030,85,787],"class_list":["post-668933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mma","tag-au","tag-australia","tag-daniel-cormier","tag-fighting","tag-gina-carano","tag-light-heavyweight-champion","tag-mike-tyson","tag-mma","tag-netflix","tag-rousey","tag-sports","tag-ufc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/668933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=668933"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/668933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/668934"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=668933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=668933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=668933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}