Directed by\u00a0Photoplay\u2019s\u00a0Scott Otto Anderrson.<\/p>\n
Men\u2019s Rugby World Cup 2027\u00a0is\u00a0bringing unmistakable Aussie energy to the biggest tournament in the sport\u2019s history\u00a0in a campaign via\u00a0Akcelo.\u00a0<\/p>\n
Directed by\u00a0Photoplay\u2019s\u00a0Scott Otto Anderrson, \u2018The Convoy\u2019 follows a fleet of fan-built vehicles travelling across the Australian outback in pursuit of rugby\u2019s most coveted prize: the Webb Ellis Cup.\u00a0\u00a0<\/p>\n
\u201cAkcelo\u00a0impressed us with their strategic vision, creative ambition and deep understanding of what Men\u2019s Rugby World Cup 2027 represents,\u201d said World Rugby director of marketing & ticketing, Paul Lemon.\u00a0\u00a0<\/p>\n
\u201cRWC 2027 is set to deliver epic\u00a0entertainment\u00a0and blockbuster matches that will captivate new fans and leave\u00a0a lasting legacy\u00a0for the game.\u00a0\u00a0<\/p>\n
\u201cWe\u2019re thrilled to have benefited from Akcelo\u2019s expertise in helping bring this vision to life on the world stage.\u201d\u00a0<\/p>\n
The film also sees rivals Jonny Wilkinson and George Gregan reunited and ready to relive their iconic Men\u2019s Rugby World Cup 2003 Final clash on Australian soil.\u00a0\u00a0<\/p>\n
Rugby fans will also spot cameos from Wallabies\u2019 stars Joseph Suaalii, Max\u00a0Jorgensen\u00a0and Rob Valetini.<\/p>\n
The music score was recorded by the Prague Philharmonic Orchestra.\u00a0<\/p>\n
\u201cTo work with World Rugby on such a landmark event is an incredible honour,\u201d said Akcelo CEO Aden Hepburn.\u00a0<\/p>\n
\u201cMen\u2019s Rugby World Cup 2027 is more than a tournament,\u00a0it\u2019s\u00a0an opportunity to inspire, unite and evolve the game for the better. \u2018Go All Out\u2019 is about pure rugby spirit, seen through an Aussie lens.\u00a0\u00a0<\/p>\n
\u201cIt\u2019s cinematic, funny and unashamedly bold \u2013 a celebration of every nation coming together for something bigger than sport.\u201d<\/p>\n
The Men\u2019s Rugby World Cup 2027 will take place in Australia from October 1 to 13 November 2027.\u00a0<\/p>\n
\u201cBringing this campaign to life has been a true joy and an absolute privilege \u2013 and we\u2019re holding nothing back!\u201d said Akcelo creative partner Oskar Westerdal.\u00a0<\/p>\n
\u201cFrom its ridiculously epic scale,\u00a0to the incredible score, the cameos, the Easter Eggs\u2026\u00a0It\u2019s\u00a0a true cinematic spectacle and a love letter to both Australia and to rugby fandom.\u201d\u00a0<\/p>\n
Credits\u00a0\u00a0<\/p>\n
Client: World Rugby\u00a0<\/p>\n
Director of Marketing & Ticketing:\u00a0Paul Lemon\u00a0<\/p>\n
RWC Australia General\u00a0Manager,\u00a0 Marketing\u00a0& Communications:\u00a0Clare Serafini\u00a0<\/p>\n
Head of Marketing:\u00a0Becky Cowley\u00a0<\/p>\n
Senior Marketing Manager: Claire Ludlow & Amanda Darnell\u00a0
Head of Communications:\u00a0Dorian Grimaud\u00a0<\/p>\n
Strategic & Creative Agency: Akcelo\u00a0
Global ECD:\u00a0Louise McQuat\u00a0<\/p>\n
Creative Partners:\u00a0Oskar Westerdal & Jon Foye\u00a0<\/p>\n
Creative Team:\u00a0Ilya Aronovich & Misha McDonald\u00a0\u00a0<\/p>\n
Executive Client Lead:\u00a0Kirsty Reynolds\u00a0<\/p>\n
Business Lead:\u00a0Max Bennett & Pippa O\u2019Regan\u00a0<\/p>\n
Executive Producer:\u00a0Stephanie Ceccaldi\u00a0<\/p>\n
Producer, Stills & Social:\u00a0Dan Burns\u00a0<\/p>\n
Senior Designer:\u00a0Lee Stephens, Stephen Au & Richard Spencer\u00a0<\/p>\n
Retouching:\u00a0Justin\u00a0Bellchambers\u00a0<\/p>\n
Motion Design:\u00a0Jamie Muscat\u00a0<\/p>\n
Chief Strategy Officer:\u00a0Dave Di Veroli\u00a0<\/p>\n
Chief Executive Officer:\u00a0Aden Hepburn\u00a0<\/p>\n
\u00a0<\/p>\n
Film Production:\u00a0Photoplay\u00a0<\/p>\n
Director:\u00a0Scott Otto Anderson\u00a0
DOP:\u00a0Simon Ozolins\u00a0<\/p>\n
Executive Producer:\u00a0Emma Thompson & Oliver Lawrence\u00a0<\/p>\n
Editor:\u00a0Mark Bennett\u00a0
Colourist:\u00a0Ben Eagleton\u00a0
Model Making:\u00a0Yippee Ki-Yay\u00a0<\/p>\n
Post Production:\u00a0Masters & Savant\u00a0<\/p>\n
Original Music & Sound: Rumble Studios\u00a0
Senior Sound Engineer:\u00a0Tone Aston\u00a0
Composers:\u00a0Nick Polovineo & Felix Bornholdt\u00a0
Executive Producer:\u00a0Michael Gie\u00a0<\/p>\n
Orchestra:\u00a0Prague Philharmonic Orchestra<\/p>\n","protected":false},"excerpt":{"rendered":"Directed by\u00a0Photoplay\u2019s\u00a0Scott Otto Anderrson. Men\u2019s Rugby World Cup 2027\u00a0is\u00a0bringing unmistakable Aussie energy to the biggest tournament in the…\n","protected":false},"author":2,"featured_media":669523,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-669522","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/669522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=669522"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/669522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/669523"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=669522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=669522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=669522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}