Sanitarium Weet-Bix officially unveiled its refreshed packaging during a launch event held at the CJ Patel head office in Lami, reaffirming its longstanding partnership with Fiji Rugby and its commitment to supporting the next generation of athletes across the country.<\/p>\n
The launch brought together representatives from the Fiji mens and Fijiana 7s team , FRU commercial team and CJ Patel family to celebrate what company officials described as an important milestone for one of Fiji\u2019s most recognised breakfast brands.<\/p>\n
Speaking at the event, Group Marketing Manager for CJ Patel, Monisha Prasad, said the refreshed packaging reflected more than just a new visual identity for Weet-Bix; it symbolised the brand\u2019s deep connection with Fiji\u2019s communities, rugby culture, and future generations.<\/p>\n
\u201cFor the past 19 years, CJ Patel has proudly distributed Sanitarium Weet-Bix across Fiji,\u201d Ms Prasad said.<\/p>\n
\u201cAlong this journey, Weet-Bix has become more than just a breakfast meal; it has become part of the everyday lives of Fijian families. From school mornings to rugby training sessions, from homes in the cities to villages across the country, Weet-Bix has been a trusted source of nourishment and energy for generations.\u201d<\/p>\n
Ms Prasad highlighted the strong relationship between rugby and the Weet-Bix brand in Fiji, noting that over the past four years, Sanitarium Weet-Bix has proudly partnered with the Fiji Rugby Union as the Official Breakfast Sponsor of the Flying Fijians and Fijiana teams.<\/p>\n
\u201cTogether, we have celebrated victories, supported our athletes through challenges, and invested in the future of rugby in Fiji,\u201d she said.<\/p>\n
She added that the company\u2019s commitment extended beyond elite rugby, with continued support for grassroots initiatives and school competitions, including the Weet-Bix Raluve Championship.<\/p>\n
\u201cWe believe the future stars of Fiji rugby are being shaped right now in schools, villages, and communities across the nation,\u201d she said.<\/p>\n
Ms Prasad said the new packaging was inspired by the connection between rugby, nutrition, and community spirit, and paid tribute to the values that resonate strongly with Fijians.<\/p>\n
\u201cBy featuring our rugby heroes on pack, we celebrate teamwork, pride, determination, and community spirit \u2014 values that matter deeply to the people of Fiji,\u201d she said.<\/p>\n
She noted that the updated packaging also recognised the impact of the Raluve Championship, which now reaches more than 3,100 players annually, with participation from over 75 schools nationwide.<\/p>\n
\u201cThis is a true spirit of victory for women\u2019s rugby in Fiji,\u201d she said.<\/p>\n
Ms Prasad also acknowledged Sanitarium\u2019s broader health initiatives across the Pacific, including the 10,000 Toes campaign, which supports early detection and prevention of diabetes and other chronic diseases through community health assessments.<\/p>\n
She thanked the Fiji Rugby Union for its ongoing partnership and support, saying both organisations shared a common vision of empowering communities, supporting athletes, and inspiring the next generation.<\/p>\n
\u201cWe are proud of this new Weet-Bix pack and excited for everyone across the country to experience it,\u201d she said.<\/p>\n
\u201cBecause whether it\u2019s breakfast or game day, it\u2019s Weet-Bix and rugby that bring Fijians together.\u201d
Fiji Rugby Union Chairman John Sanday also acknowledged the significant role CJ Patel and Sanitarium Weet-Bix continue to play in the development of rugby in Fiji, particularly at the grassroots level.<\/p>\n
\u201cOn behalf of Fiji Rugby, I wish to express our sincere and profound gratitude to CJ Patel and Sanitarium Weet-Bix for their support and partnership,\u201d Mr Sanday said.<\/p>\n
\u201cThis relationship goes far beyond traditional sponsorship \u2014 it is a genuine investment in the future of rugby and the development of our nation\u2019s sporting talent.\u201d<\/p>\n
Mr Sanday highlighted the impact of Sanitarium Weet-Bix\u2019s support for grassroots rugby initiatives, especially the Weet-Bix Raluve competition, which has helped strengthen pathways for female athletes throughout Fiji.<\/p>\n
\u201cThrough their steadfast backing of grassroots rugby, Sanitarium has created opportunities for young girls across the country to pursue rugby with confidence, purpose and ambition,\u201d he said.
He also praised the involvement of national rugby stars from the Fiji women\u2019s national rugby sevens team, the Flying Fijians, and the Fiji men\u2019s national rugby sevens team, who now serve as ambassadors for the Weet-Bix brand.<\/p>\n
\u201cTheir presence serves as a powerful inspiration to young Fijians, encouraging them to dream boldly, live healthily and strive for excellence,\u201d he said.<\/p>\n
As the official breakfast partner of Fiji Rugby, Weet-Bix has become closely associated with energy, discipline and aspiration, with players actively engaging in school visits, village programs and community outreach initiatives that promote the importance of good nutrition for both sporting performance and academic success.<\/p>\n
\u201cBy strengthening the connection between schoolgirls rugby and our national teams, Sanitarium Weet-Bix is not only supporting today\u2019s athletes but also helping to secure the future of rugby in Fiji,\u201d Mr Sanday added.<\/p>\n
\u201cWe thank them for their shared vision, enduring commitment and belief in the power of sport to transform lives.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sanitarium Weet-Bix officially unveiled its refreshed packaging during a launch event held at the CJ Patel head office…\n","protected":false},"author":2,"featured_media":671634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-671633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/671633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=671633"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/671633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/671634"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=671633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=671633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=671633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}