{"id":673710,"date":"2026-05-16T01:04:11","date_gmt":"2026-05-16T01:04:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/673710\/"},"modified":"2026-05-16T01:04:11","modified_gmt":"2026-05-16T01:04:11","slug":"flagged-for-winning-inducements-when-losing-how-betting-firms-watched-a-melbourne-man-gamble-895000-before-his-death-at-22-gambling","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/673710\/","title":{"rendered":"Flagged for winning, inducements when losing: how betting firms watched a Melbourne man gamble $895,000 before his death at 22 | Gambling"},"content":{"rendered":"<p class=\"dcr-130mj7b\">The WNBA match between the Dallas Wings and New York Liberty in July 2021 was a nail-biter. The lead bounced back and forth between the teams more than a dozen times. Liberty kept the Wings at bay in the third quarter but Dallas took the lead with just under five minutes left in the fourth. Thirty seconds later, the score was tied.<\/p>\n<p class=\"dcr-130mj7b\"><a href=\"https:\/\/www.theguardian.com\/australia-news\/2026\/may\/13\/melbourne-gambling-case-targeted-promotions-man-died-ntwnfb\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Kyle Hudson<\/a>, 22, was on the other side of the world from that Brooklyn basketball court, but he was heavily invested.<\/p>\n<p class=\"dcr-130mj7b\">In his parents\u2019 house in Werribee, at around 1am local time, he had placed a $5,000 bet on the final score. Hours later, at 10.43am, he placed another bet of $1,300, a long-odds combination bet, known as a multibet, one leg of which tipped Dallas to win. It was almost all the money he had.<\/p>\n<p class=\"dcr-130mj7b\">The final score was 99-96. Dallas lost.<\/p>\n<p class=\"dcr-130mj7b\">Hudson\u2019s partner of seven years, Ashley Baker, was in Bendigo with her family that day. She started receiving a flurry of text messages from Hudson\u2019s friends, asking if she knew where he was. He wasn\u2019t answering the door of his Melbourne home or his phone. His mum said his keys and wallet were still on the kitchen bench.<\/p>\n<p><a data-link-name=\"standard link button Primary\" data-spacefinder-role=\"inline\" data-ignore=\"global-link-styling\" href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=copyembed&amp;CMP=emailbutton\" class=\"dcr-svb9qg\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for the Breaking News Australia email<\/a><\/p>\n<p class=\"dcr-130mj7b\">Baker\u2019s sister-in-law, a nurse, quietly asked if anyone had checked the shed.<\/p>\n<p class=\"dcr-130mj7b\">Hudson\u2019s older brother, Ryan, told the Victorian coroner\u2019s court this week that his family had no notion of the depth of Kyle\u2019s gambling.<\/p>\n<p class=\"dcr-130mj7b\">He was the last person any of them thought was at risk of taking his own life.<\/p>\n<p class=\"dcr-130mj7b\">\u201cHe hid his gambling from immediate family, and his mum in particular,\u201d Ryan said. \u201cHis death was a huge shock that no one saw coming.\u201d<\/p>\n<p class=\"dcr-130mj7b\">But the companies Hudson bet with did know something about his gambling. And coroner Paul Lawrie wanted to know: did they accurately assess Hudson\u2019s risk of harm? And what could be done to prevent something like this happening again?<\/p>\n<p>Balance, poise and plans for the future<\/p>\n<p class=\"dcr-130mj7b\">Hudson excelled at maths, and was a deeply passionate and gifted athlete. He barracked for the Western Bulldogs, and played basketball for the Melbourne Tigers and Australian rules football for Werribee. \u201cHe had balance, poise on the field,\u201d Ryan told the inquest. \u201cOne of that small group of players who always had time under pressure and was never hurried on the ball.\u201d<\/p>\n<p class=\"dcr-130mj7b\">But the obligations placed on aspiring professional sportspeople chafed with Hudson. When he left school, he enrolled instead in a bachelor of construction management, with a dream to build stadiums.<\/p>\n<p class=\"dcr-130mj7b\">Baker \u2013 Hudson\u2019s partner and his high-school sweetheart \u2013 was most aware of the extent of his gambling. Hudson had shown an interest in sports betting before he was legally old enough to gamble, posting his thoughts and bantering about football games on Facebook, she said.<\/p>\n<p class=\"dcr-130mj7b\">On 31 May 2017, his 18th birthday, Hudson opened a Sportsbet account.<\/p>\n<p class=\"dcr-130mj7b\">In the four years between his birthday and the day he died, Hudson had online gambling accounts with Sportsbet, Bet365, and the Entain brands Ladbrokes, Neds and Bookmaker, the inquest heard.<\/p>\n<p>Sportsbet\u2019s internal systems first raised a red flag about Hudson\u2019s betting in July 2017, less than two months after his 18th birthday, the inquest heard. Photograph: Ellen Smith\/The Guardian<\/p>\n<p class=\"dcr-130mj7b\">His employment income totalled $105,977, mainly from retail work. But forensic accountant Cameron Gray told the inquest this week that Hudson had deposited $406,725 into his betting accounts, and withdrawn $358,779. His total betting turnover was $895,733, with a cumulative loss of $47,946.<\/p>\n<p class=\"dcr-130mj7b\">He appeared to have financed his gambling with a combination of employment income, Centrelink support, favours from friends, bonus bets, crypto trading, cash deposits of unclear origin, and \u201cthe repeated betting and re-betting of funds retained within his gambling accounts\u201d, Gray told the inquest.<\/p>\n<p class=\"dcr-130mj7b\">Baker described two instances in which she was aware Hudson had lost substantial amounts of money within a short amount of time. The first was soon after his 18th birthday: he told Baker he\u2019d \u201clost all his money\u201d and \u201cwanted to die\u201d.<\/p>\n<p class=\"dcr-130mj7b\">The second was in December 2020, when he couldn\u2019t withdraw funds to pay for the German shepherd puppy they had bought together. Over nine days that month, Gray told the inquest, Hudson\u2019s bank\u2019s balance fell from $22,815 to $1.61, with transaction data showing \u201che withdrew and wagered virtually all available funds\u201d.<\/p>\n<p class=\"dcr-130mj7b\">Sportsbet\u2019s internal systems first raised a red flag about Hudson\u2019s betting in July 2017, less than two months after his 18th birthday, the inquest heard. The trigger was his youth \u2013 being 22 or under \u2013 and betting more than $3,000 in a rolling week.<\/p>\n<p class=\"dcr-130mj7b\">Over the four years, Hudson\u2019s betting behaviour triggered alerts within Sportsbet\u2019s systems on 37 occasions \u2013 once every six weeks on average, the inquest heard. The company often responded by sending Hudson a \u201csafer gambling email\u201d, all of which were almost identical and contained no information about the specific behaviour prompting it.<\/p>\n<p>double quotation markHow can we accept this as society?Ryan Hudson<\/p>\n<p class=\"dcr-130mj7b\">Sportsbet\u2019s director of customer operations, Sarah Rizzo, told the inquest the emails would often have been sent after a phone conversation, but the firm did not retain the call recordings beyond three years so the substance of those conversations was unknown.<\/p>\n<p class=\"dcr-130mj7b\">On five occasions, Sportsbet suspended Hudson\u2019s account, reactivating it again after Hudson called and told a safer gambling specialist that he was \u201cbetting within limits\u201d, records showed. At no time during his period gambling with Sportsbet did Hudson meet the company\u2019s highest risk threshold, Rizzo said.<\/p>\n<p class=\"dcr-130mj7b\">Hudson also redeemed 489 gambling inducements, including 302 from Sportsbet and 72 from Bet365, the court heard \u2013 likely to be an underestimate of what was offered to him.<\/p>\n<p class=\"dcr-130mj7b\">On multiple occasions, Gray said, Hudson withdrew all the funds from his gambling accounts, and did not bet or deposit again until he received a deposit match inducement.<\/p>\n<p>Restricted \u2013 when winning<\/p>\n<p class=\"dcr-130mj7b\">When Hudson began to show evidence he was using bonus bets to his advantage in his Ladbrokes and Neds accounts \u2013 offsetting potential losses by betting on alternative outcomes of the same event \u2013 the company blocked him from receiving bonus bets, tagging him as a \u201cbonus abuser\u201d.<\/p>\n<p class=\"dcr-130mj7b\">Entain\u2019s head of compliance, Christina Baek, said this was done as \u201ca management of commercial risk \u2026 managing how much free money is being given to people that then turn that into significant winnings or winnings in a systemic fashion\u201d.<\/p>\n<p class=\"dcr-130mj7b\">The coroner, Paul Lawrie, asked Baek: \u201cPlacing him on restrictions must, in your mind, carry a risk that he\u2019s going to leave you and go to Sportsbet or Bet365 or some other agency \u2026 but that is not a problem from your point of view because it\u2019s not the sort of customer you want?\u201d<\/p>\n<p class=\"dcr-130mj7b\">Baek replied: \u201cWe want our customers to win, but not predominantly by using good faith promotions to systemically win.\u201d<\/p>\n<p class=\"dcr-130mj7b\">Hudson\u2019s gambling triggered a behavioural alert in Bet365\u2019s system on just two occasions. The first was in December 2020, after he\u2019d set up multiple payment methods to fund his account.<\/p>\n<p class=\"dcr-130mj7b\">The other was on 5 July 2021, the day before he died. He was sent an automated safer gambling message. No phone call was made.<\/p>\n<p class=\"dcr-130mj7b\">The betting companies said their harm-prevention procedures had become more robust in the years since Hudson\u2019s death, and they now had a greater range of safer gambling tools on offer to customers.<\/p>\n<p class=\"dcr-130mj7b\">For Hudson\u2019s family, \u201clearning that the betting agencies had him flagged as an at-risk gambler from 18 years old was devastating\u201d, Ryan Hudson told the court.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThe betting agencies did know the impact his gambling was having and not only did they do very little about it, they encouraged him to engage in this risky behaviour by offering inducements.<\/p>\n<p class=\"dcr-130mj7b\">\u201cHow can we accept this as society?\u201d<\/p>\n<p class=\"dcr-130mj7b\">On the second day of the inquest, the federal government released its <a href=\"https:\/\/www.theguardian.com\/australia-news\/2026\/may\/12\/labor-dropped-their-long-awaited-gambling-report-on-budget-day-were-they-betting-no-one-would-notice\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">contentious, much-delayed response <\/a>to Peta Murphy\u2019s <a href=\"https:\/\/www.aph.gov.au\/Parliamentary_Business\/Committees\/House\/Social_Policy_and_Legal_Affairs\/Onlinegamblingimpacts\/Report\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">landmark 2023 report into gambling harm<\/a>.<\/p>\n<p class=\"dcr-130mj7b\">Giving evidence at the inquest, associate professor Sean Cowlishaw, an expert in gambling harm and psychology from Monash University, was asked his opinion of the government\u2019s response.<\/p>\n<p class=\"dcr-130mj7b\">\u201cExtremely disappointing,\u201d he said, noting the government had addressed only three of the 31 recommendations. \u201cSome of the key recommendations that I think as relates to this court have been completely ignored.\u201d<\/p>\n<p>Isolating \u2018the potential role of gambling\u2019 in death<\/p>\n<p class=\"dcr-130mj7b\">Cowlishaw said Hudson did not appear to demonstrate many of the usual risk factors for suicide \u2013 on the contrary, he had a strong social network, long-term relationship and stable work and home environment, and had no history of drug or alcohol abuse.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThese are all normally protective factors against the risks of suicide and may again isolate the potential role of gambling in Kyle\u2019s death by suicide,\u201d Cowlishaw said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"David Pocock gives furious speech saying the government has failed on gambling advertising \u2013 video\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/1778893451_461_1920.jpg\" height=\"259\" width=\"460\" class=\"dcr-1qi2at0\"\/>David Pocock gives furious speech saying the government has failed on gambling advertising \u2013 video<\/p>\n<p class=\"dcr-130mj7b\">Cowlishaw said Hudson appeared to be experiencing serious gambling-related problems and gambling harm. He often bet more than he could afford to lose. He had reported suicidal ideation after gambling losses as early as 2017. He had tried to limit his gambling but had trouble controlling it. He had hidden at least some of his gambling accounts from his partner. And gambling had been the trigger for his relationship breakdown.<\/p>\n<p class=\"dcr-130mj7b\">Two days before his death, Hudson began asking Baker for money and wouldn\u2019t explain what for, speaking to her in a way that \u201cfelt out of character for him\u201d. She eventually sent him about $5,500 and told him their relationship was over. \u201cI said this as a way of making it clear there would be consequences,\u201d she said. When she saw in his account that he\u2019d been betting, she felt he \u201chad made his decision\u201d.<\/p>\n<p class=\"dcr-130mj7b\">\u201cKyle would want to be remembered for who he was as a person, not for how his life ended,\u201d Baker told the court on Thursday.<\/p>\n<p class=\"dcr-130mj7b\">After his death, she found a box under his bed stuffed full of cards, notes and mementoes from their relationship.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThat simple box showed how deeply he cared, how sentimental he was, and how much meaning he placed on love and connection,\u201d Baker said. \u201cHe had kept everything.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The WNBA match between the Dallas Wings and New York Liberty in July 2021 was a nail-biter. The&hellip;\n","protected":false},"author":2,"featured_media":673711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-673710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/673710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=673710"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/673710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/673711"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=673710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=673710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=673710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}