A pair of Indian companies, the booking and talent coordination agency 7Entertainment and the artist management firm STARtist, have formed a joint venture with the Australian multi-service music company UNIFIED Music Group. The JV will operate across the areas of touring, artist management and recorded music \u201cwith a vision to bring India\u2019s music to the world, and the world\u2019s music to India\u201d, says the press announcement, which has been exclusively shared with Music Ally.<\/p>\n
UNIFIED and 7Entertainment have already worked together on international tours by UNIFIED-represented acts such as the UK-based, Hindu devotional music singers Radhika Das and Jahnavi Harrison, and Melbourne-residing Indian-origin singer-songwriter ISHAN.\u00a0<\/p>\n
The enterprises\u2019 founders, 7Entertainment and STARtist\u2019s Sidhartha Todi and UNIFIED\u2019s Jaddan Comerford, first met in 2023 in Barcelona, outside the venue of a sold-out show by Vance Joy, after Todi approached the Australian singer-songwriter\u2019s manager Rachael Tulloch, who happens to be Comerford\u2019s partner, for a ticket. They reconnected when Comerford visited Mumbai for the All About Music conference in 2024. Fittingly, their partnership will be formally launched at the conference next week.\u00a0<\/p>\n
\u201cSid and I have been working together on various tours over the last 12 months, and it\u2019s clear that our businesses are stronger together,\u201d says Comerford in the press release. \u201cThis is one of those rare moments where one plus one might equal three, or even more.\u201d The tie-up isn\u2019t just about taking Indian acts abroad, Todi points out. \u201cWe\u2019re as committed to amplifying Indian voices globally as we are to helping international artists navigate India in a culturally relevant and sustainable way.\u201d\u00a0<\/p>\n
Among the voices they\u2019re likely to be spotlighting is that of STARtist-managed Anurag Saikia, the composer best known for his work for the soundtracks of Indian web series. Earlier this year, Sakia scored the biggest hit of his career so far with \u201cIshq Hai\u201d, a track from the third season of the rom-com show Mismatched, which topped Spotify\u2019s Global Daily Viral Songs chart for several days in December and January.<\/p>\n
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