{"id":676615,"date":"2026-05-17T11:29:18","date_gmt":"2026-05-17T11:29:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/676615\/"},"modified":"2026-05-17T11:29:18","modified_gmt":"2026-05-17T11:29:18","slug":"nine-year-old-becomes-face-of-cricket-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/676615\/","title":{"rendered":"Nine-year-old becomes face of cricket campaign"},"content":{"rendered":"

A young cricketer from Staffordshire has been left stunned after a video starring her was watched more than a million times.<\/p>\n

Nine-year-old Edie, who plays for Oakamoor Cricket Club in north Staffordshire, is the face of a new England and Wales Cricket Board (ECB) campaign celebrating the volunteers and families behind grassroots cricket.<\/p>\n

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Released last week, the video has already racked up more than a million views online, with fans tuning in from as far afield as India and Sri Lanka.<\/p>\n

The ECB is aiming to get a record 500,000 women and girls playing cricket this year, as England Women prepare for a home World Cup campaign.<\/p>\n

“My sister came and woke me up [and] decided to put an alarm in my ear,” Edie said.<\/p>\n

“I finally woke up and she just put the phone in my face. It said 900,000. Then by the end of school, I was at a million views. I was like, ‘oh my gosh, I’ve reached it’.”<\/p>\n

The film, which took about six hours to shoot, captures a boom in women’s and girls’ cricket that saw more than 1,000 new teams formed in 2025.<\/p>\n

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Edie said she thought she was chosen for the campaign because of her determination, and was “lucky” to have people watching her.<\/p>\n

“I’m positive in all my things. I never give up,” she added. “If I stop for 10 minutes, I’m like, I’m getting back in it.”<\/p>\n

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Amy Sherratt said the club has seen an increase in its numbers over the years [BBC]<\/p>\n

Edie’s dad Matt described it as a “real proud dad moment”.<\/p>\n

“It’s just amazing, Edie loves cricket, she loves to play and it’s great to be here supporting cricket this year,” he said.<\/p>\n

Amy Sherratt, the club’s junior co-ordinator, added it had seen its numbers increase over the years, particularly among women and girls.<\/p>\n

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“This year we’ve actually entered three girls sides and two ladies sides, so it’s just testament to all the work the ECB have done to make it more of a girls game, than just a boys.”<\/p>\n

Follow BBC Stoke & Staffordshire on BBC Sounds<\/a>, Facebook<\/a>, X<\/a> and Instagram<\/a>. <\/p>\n

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