{"id":679127,"date":"2026-05-18T18:33:14","date_gmt":"2026-05-18T18:33:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/679127\/"},"modified":"2026-05-18T18:33:14","modified_gmt":"2026-05-18T18:33:14","slug":"byd-is-booming-in-australia-but-in-china-it-continues-to-suffer-a-sales-decline-whats-the-turnaround-plan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/679127\/","title":{"rendered":"BYD is booming in Australia, but in China it continues to suffer a sales decline. What’s the turnaround plan?"},"content":{"rendered":"

While BYD continues to grow its sales in Australia dramatically, in April it suffered its eighth straight month of global decline.<\/p>\n

Mind you, that decline still added up to 314,000 sales.<\/p>\n

Representing a 15.7 per cent drop year-on-year, last month\u2019s sales were a 6.2 per cent increase over the 295,639 vehicles it sold in March, but were not enough to reverse the decline.<\/p>\n

READ MORE: BYD\u2019s Fang Cheng Bao Titanium 7 launched: All-electric Toyota Prado rival shapes up for Aussie arrival as a Denza<\/a>
READ MORE: BYD Shark 6 expansion revealed: Cab chassis and new Performance flagship boost top-selling PHEV ute<\/a>
READ MORE: BYD Seal 6 price and spec revealed<\/a><\/p>\n

BYD, which is not state-owned, is now under pressure from its major stakeholders after suffering a slump in sales every month since September 2025.<\/p>\n

Offsetting some of the pain, BYD sales outside China continue to grow at an astonishing rate, with 134,542 passenger cars and utes delivered in April, a 70.9 per cent boost year-on-year.<\/p>\n

In Australia, it finished second overall in April with 7702 sales, only beaten by perennial market leader Toyota, and sits fifth overall for the year after four months.<\/p>\n

With the slump in China, export markets now accounted for 42.8 per cent of BYD\u2019s total volumes last month.<\/p>\n

From January to April, BYD shifted 1,003,039 cars, a substantial 26.4 per cent drop year-on-year.<\/p>\n

Over the same four months, export markets saw sales reach 455,707 units, representing a 59.8 per cent increase.<\/p>\n

BYD is confident it will reach its target of 1.5 million export sales in 2026.<\/p>\n

Helping BYD return a strong performance in markets outside China was the popularity of the BYD Sealion 7 (pictured top).<\/p>\n

\"20262026 BYD Flash Charger.<\/p>\n

In Australia in April, it was not only the top-selling EV Down Under but also placed seventh outright in the top 10 best-selling vehicles, with 1780 of the mid-size SUVs finding homes here.<\/p>\n

Globally, focusing on BYD\u2019s sub-brands, the Dynasty and Ocean family accounted for 273,448 vehicles (-21.2 per cent), the Fang Cheng Bao off-road brand grew 190.2 per cent to 29,138 units, while premium brand Denza fell 26.9 per cent to 11,250 units.<\/p>\n

High-end brand Yangwang grew an impressive 95.6 per cent, but that growth translated to just 264 cars.<\/p>\n

As competition intensifies in China, BYD has also reported weaker profits in the first quarter of this year, making 4.09 billion yuan (A$826m), a fall of 55.4 per cent year-on-year.<\/p>\n

Despite the drop, BYD comfortably remained China\u2019s best-selling brand in April, comprehensively beating second-placed SAIC (142,487) and Geely Auto (135,591), with most of the latter\u2019s growth fuelled by its premium Zeekr brand, which delivered 31,787 units (+132 per cent).<\/p>\n

Of course, BYD is not sitting on its hands as sales fall. A raft of new models capable of ultra-fast 1000kW DC charging, as well as BYD-branded 1MW+ Flash Charger infrastructure, are central to a planned turnaround in its fortunes.<\/p>\n","protected":false},"excerpt":{"rendered":"While BYD continues to grow its sales in Australia dramatically, in April it suffered its eighth straight month…\n","protected":false},"author":2,"featured_media":679128,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,27308,327356,44],"class_list":["post-679127","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-byd","tag-byd-sales","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/679127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=679127"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/679127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/679128"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=679127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=679127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=679127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}