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Apple will give iPhone users the ability to choose whether to delete AI-Powered Siri chats in iOS 27, according to Bloomberg\u2019s Mark Gurman. Here\u2019s what that means.<\/p>\n
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Apple\u2019s privacy credentials have always been a unique selling point. While the iPhone maker has been slow to embrace artificial intelligence, what it has released has included clear privacy measures, such as its Private Cloud Compute<\/a>, which offers high grade security and privacy to users.<\/p>\n So it\u2019s no surprise that Apple is taking a privacy-focused approach with Siri when it is upgraded in iOS 27<\/a>, with announcements coming at its Worldwide Developers Conference<\/a> in June. Yet one reliable report claims to have specifics about what Apple\u2019s privacy-enhanced intelligent Siri could look like.<\/p>\n Bloomberg\u2019s Mark Gurman says the new Siri app in iOS 27 will auto-delete conversation history. \u201cOn the Messages app, you can set your conversation history to automatically delete after 30 days or a year, or leave them indefinitely,\u201d he wrote<\/a>, adding that the same options will exist in the new Siri app.<\/p>\n How iOS 27\u2019s Siri Is More Private Than Rival AI Chatbots<\/p>\n The ability to auto-delete interactions is exciting stuff because in addition to other privacy-enhancing measures, it\u2019ll make Siri a very private chatbot compared to some rival offerings such as Google\u2019s Gemini itself and OpenAI\u2019s ChatGPT. Apple\u2019s agreement with Google to use Gemini to power Siri already states that the iPhone maker\u2019s chatbot will not be used to train the model. <\/p>\n The turbo-charged Siri will run on-device as much as possible, with Private Cloud Compute used when necessary, meaning it will be handled by Apple<\/a>, rather than Google\u2019s servers. <\/p>\n ChatGPT states<\/a> that while you can delete chats, you need to do so manually, or they can be auto-deleted after a set period. Google\u2019s Gemini gives you options<\/a> to auto-delete from three months.<\/p>\n Apple\u2019s auto-delete feature in Siri could therefore make it stand out, despite the fact the iPhone maker is behind with its AI offering. Good privacy offers control, which is what Apple appears to be doing.<\/p>\n Yet while this is a great move, some experts think Apple should go one step further. <\/p>\n Jake Moore, global cybersecurity advisor at ESET says the new Siri feature is \u201cso important as more people are using AI for personal chats, such as therapy and legal advice, without giving a thought about their privacy.\u201d<\/p>\n But features like this \u201creally need to remain on by default rather than being an add on,\u201d says Moore. \u201cApple is clearly pushing privacy over intelligence which is a part of the core brand message and hopefully others will follow suit,\u201d Moore adds.<\/p>\n