{"id":682249,"date":"2026-05-20T04:28:10","date_gmt":"2026-05-20T04:28:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/682249\/"},"modified":"2026-05-20T04:28:10","modified_gmt":"2026-05-20T04:28:10","slug":"pitch-golf-chooses-cremorne-for-first-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/682249\/","title":{"rendered":"Pitch Golf Chooses Cremorne for First Location"},"content":{"rendered":"<p>\t\t\t\t\t\t<img loading=\"lazy\" width=\"900\" height=\"507\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/Pitch-Golf_Colliers-3-770c64a5df41f7be77e3b612999151fd-e1779243920638.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Pitch Golf Chooses Cremorne for First Location\" decoding=\"async\"\/>\t\t\t\t\t<\/p>\n<p>High\u2011profile entertainment concept to anchor Melbourne\u2019s next wave of experiential retail at Matchworks, the former Bryant &amp; May site.<br \/>Globally recognised, experience\u2011led entertainment brand Pitch Golf Australia has committed to its first Australian location at Matchworks in Cremorne, further reinforcing the precinct\u2019s emergence as one of Melbourne\u2019s most dynamic mixed\u2011use and lifestyle destinations.<\/p>\n<p>Exclusively leased by Colliers, the commitment will see Pitch Golf join The Hoxton Hotel in choosing Cremorne for its Australian debut, anchoring a new wave of immersive hospitality and leisure offerings at the landmark Matchworks redevelopment by Alfasi Group.<\/p>\n<p>The arrival of Pitch Golf adds to Matchworks\u2019 curated retail and hospitality mix, which spans more than 2,000 square metres of experiential retail, food and beverage, wellness and creative space. The former Bryant &amp; May Redheads site is being transformed into a future\u2011focused precinct that blends workplace, hospitality and lifestyle, while retaining its strong local character.<\/p>\n<p>Ruby\u202fKoop, Senior Executive | Retail Leasing at Colliers, said, \u201cPitch Golf brings an internationally proven, experience\u2011led concept that aligns perfectly with the way people want to socialise, work and play today.<\/p>\n<p>\u201cThis isn\u2019t just a retail tenancy, it\u2019s a destination offering that will activate the precinct from day to night, draw a highly engaged audience and complement the broader hospitality, office and hotel uses being delivered at Matchworks.\u201d<\/p>\n<p>\u201cWe\u2019re seeing global operators consistently choose Cremorne because of its mix of creativity, culture, footfall and proximity to Melbourne\u2019s CBD. Pitch Golf\u2019s debut here reinforces the precinct\u2019s standing as a genuine gateway market,\u201d Ms Koop added.<\/p>\n<p>Tom\u202fLarwill, Head of Retail Leasing in Victoria at Colliers, said, \u201cAcross Melbourne, and particularly in inner\u2011city precincts like Cremorne, retailers are prioritising experience, engagement and placemaking over traditional formats.<\/p>\n<p>\u201cLeisure\u2011based and experiential concepts are driving some of the strongest leasing outcomes we\u2019re seeing, as landlords and tenants respond to changing consumer expectations post\u2011COVID.\u201d<\/p>\n<p>Mr Larwill added, \u201cPrecincts that combine office, hospitality, retail and accommodation, like Matchworks, are outperforming, because they generate built\u2011in demand throughout the day and week. That\u2019s where retailers see long\u2011term value.\u201d<\/p>\n<p>Matchworks at 560 Church St Cremorne is being delivered as a highly sustainable, design\u2011led destination, targeting 5\u2011Star Green Star and 5.5\u2011Star NABERS outcomes, with extensive green space, all\u2011electric operations and strong ESG credentials. The precinct will reintroduce one of Cremorne\u2019s most iconic sites to the public, aligning global brands with strong local identity.<\/p>\n","protected":false},"excerpt":{"rendered":"High\u2011profile entertainment concept to anchor Melbourne\u2019s next wave of experiential retail at Matchworks, the former Bryant &amp; May&hellip;\n","protected":false},"author":2,"featured_media":682250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":["post-682249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-au","tag-australia","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/682249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=682249"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/682249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/682250"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=682249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=682249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=682249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}