![\"\u201cHattifatteners\u201d](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/Samsung-TVs-and-Display-Art-Store-Moomins-Global-Collaboration_Main-1.jpg\")
\u25b2 \u201cHattifatteners\u201d (from \u201cFinn Family Moomintroll\u201d (1948)), by Tove Jansson on The Frame Pro<\/p>\nSamsung Electronics today announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.<\/p>\n
Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.<\/p>\n
Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters.<\/p>\n
\u25b2 \u201cHattifatteners\u201d (from \u201cFinn Family Moomintroll\u201d (1948)), by Tove Jansson on The Frame Pro<\/p>\n
As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate \u2014 and the Moomins are a prime example. With this addition, users can now bring one of the world\u2019s most loved fictional universes into their homes.<\/p>\n
\u201cThe world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,\u201d said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. \u201cThrough Samsung Art Store, we\u2019re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.\u201d<\/p>\n
![\"\u201cGarden](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/Samsung-TVs-and-Display-Art-Store-Moomins-Global-Collaboration_Main-2.jpg\")
\u25b2 \u201cGarden Party\u201d (from \u201cThe Dangerous Journey\u201d (1977)) by Tove Jansson<\/p>\n
The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson\u2019s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.<\/p>\n
![\"\u201cThe](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/Samsung-TVs-and-Display-Art-Store-Moomins-Global-Collaboration_Main-3.jpg\")
\u25b2 \u201cThe Floating Theatre\u201d (from \u201cMoominsummer Madness\u201d (1982)) by Tove Jansson on The Frame<\/p>\n
\u201cAt the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,\u201d said James Zambra, Creative Director at Moomin Characters Oy Ltd. \u201cTove Jansson developed a fascinating visual language of considerable sophistication. We\u2019re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.\u201d<\/p>\n
Samsung Art TVs \u2014 including OLEDs1<\/a> now supported starting in 2026 \u2014 sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store\u2019s growing collection spans genres and eras, redefining how art is discovered and experienced.<\/p>\n Availability<\/p>\n The Moomins collection will be available globally on Samsung Art Store from May 18.<\/p>\n About Moomin<\/p>\n The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions and theme parks \u2014 and continue to take new forms.<\/p>\n Find out more about Tove Jansson and the Moomins here:\u00a0<\/p>\n