{"id":684584,"date":"2026-05-21T06:06:08","date_gmt":"2026-05-21T06:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/684584\/"},"modified":"2026-05-21T06:06:08","modified_gmt":"2026-05-21T06:06:08","slug":"formula-1-and-hasbro-launch-announce-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/684584\/","title":{"rendered":"Formula 1 and Hasbro Launch Announce Partnership"},"content":{"rendered":"<p data-path-to-node=\"1\">Formula 1 and toy and games industry leader Hasbro have announced a global licensing partnership to launch a specialised F1-themed edition of the iconic board game, Monopoly.<\/p>\n<p data-path-to-node=\"1\">The Monopoly: Formula 1 Edition became available for worldwide pre-order on 20 May 2026, ahead of its full commercial retail rollout scheduled for 15 July 2026.<\/p>\n<p data-path-to-node=\"2\">The licensing collaboration serves as a mechanical necessity for Formula 1\u2019s overarching fan-engagement strategy, creating year-round touchpoints for the sport outside of live race weekends.<\/p>\n<p data-path-to-node=\"2\">By embedding the 2026 grid, team assets, and real-world racing regulations into a globally recognised tabletop format, the property is looking to capture a broader family and casual gaming demographic.<\/p>\n<p data-path-to-node=\"10\">Commenting on the \u201cMonopoly is one of the most iconic and best-loved board games in the world, so we\u2019re thrilled to bring a Formula 1 twist to such a classic,\u201d said Formula 1 Chief Commercial Officer Emily Prazer. \u201cThis edition captures the excitement and competitiveness of the sport in a fun, accessible way, and we\u2019re confident fans of all ages will love going head-to-head with their friends and family when they take to the grid.\u201d<\/p>\n<p data-path-to-node=\"11\">\u201cWe\u2019ve reimagined the classic Monopoly experience through the lens of F1: the circuits, the rivalries, the relentless pursuit of the podium to create something that feels authentic to both worlds,\u201d added Billy Lagor, President of Toy &amp; Games at Hasbro. \u201cThe collaboration between our teams produced something genuinely special, and I think fans on both sides are going to feel that the moment they open the box.\u201d<\/p>\n<p>Reimagined Mechanics and Grid Authenticity<\/p>\n<p data-path-to-node=\"5\">The special edition departs from traditional property-purchasing rules to replicate the competitive architecture of a real-world racing season. Key modifications built into the new gameplay include:<\/p>\n<p>The F1 Calendar Board: Traditional Atlantic City properties have been replaced by the 24 circuits featured on the official global Formula 1 calendar.<br \/>\nThe Monopoly Grand Prix: Instead of collecting standard currency upon passing the traditional \u201cGO\u201d square, players select a 2026 constructor team and race driver helmet tokens around a custom central track to claim a Grand Prix victory.<br \/>\nChampionship Points Systems: Players battle for points and race victories rather than raw real estate portfolios. The first player to finish the circuit wins the Drivers\u2019 Championship, while the player with the highest accumulated points wins the Constructors\u2019 Championship.<br \/>\nPremium Zinc Game Pieces: The box set features 11 die-cast zinc tokens modeled after F1 cars alongside 11 molded team helmets, enabling full tactical modification and strategic pit stops.<\/p>\n<p data-path-to-node=\"7\">The consumer activation follows a massive commercial push by Hasbro\u2019s gaming division, coming on the heels of major cross-branded retail campaigns in the Asia-Pacific region to mark Monopoly\u2019s 90th anniversary milestone.<\/p>\n<p>Don\u2019t miss out on the latest in sports business \u2013 Subscribe today to the\u00a0<a href=\"https:\/\/ministryofsport.com\/free-membership\/\" rel=\"nofollow noopener\" target=\"_blank\">free Ministry of Sport newsletter<\/a>\u00a0and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a\u00a0<a href=\"https:\/\/ministryofsport.com\/membership-plans\/\" rel=\"nofollow noopener\" target=\"_blank\">MoS Member today!<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Formula 1 and toy and games industry leader Hasbro have announced a global licensing partnership to launch a&hellip;\n","protected":false},"author":2,"featured_media":684585,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,85],"class_list":["post-684584","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/684584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=684584"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/684584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/684585"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=684584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=684584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=684584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}