{"id":686258,"date":"2026-05-22T00:53:10","date_gmt":"2026-05-22T00:53:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/686258\/"},"modified":"2026-05-22T00:53:10","modified_gmt":"2026-05-22T00:53:10","slug":"puma-turns-the-afl-record-into-the-scott-pendlebury-for-milestone-match-via-bursty-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/686258\/","title":{"rendered":"PUMA turns The AFL Record into \u2018The Scott Pendlebury\u2019 for milestone match via Bursty \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    May 22 2026, 9:47 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tGlobal sports company PUMA has partnered with The AFL Record to temporarily rename the iconic matchday staple as \u201cThe Scott Pendlebury\u201d in honour of the Collingwood Football Club legend who is set to play his record-breaking 433rd AFL game this weekend.<\/p>\n<p>\u00a0<\/p>\n<p>Bursty was responsible for the idea, creative direction and PR execution of the campaign working closely with PUMA and The AFL Record to bring it to life.<\/p>\n<p>The commemorative edition \u2013 produced in collaboration with PUMA \u2013 is the first official rebrand for the publication in 114 years with 5000 copies available for purchase at the Melbourne Cricket Ground on Saturday.<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/SP_433_CAROUSEL_01.jpg\" alt=\"PUMA turns The AFL Record into \u2018The Scott Pendlebury\u2019 for milestone match via Bursty\"\/><\/p>\n<p>The masthead will feature a front and back cover takeover along with a host of stories and some favourite photos from AFL Media\u2019s lead photographer Michael Willson.<\/p>\n<p>The AFL Record has been a constant throughout Scott Pendlebury\u2019s 432 games to date, documenting the moments that have defined his career and celebrating his key milestones.<\/p>\n<p>The echo of \u201cGet your Footy Record\u201d will be replaced with \u201cGet your Scott Pendlebury\u201d as sellers outside the MCG also embrace the change, donning custom-designed PUMA branded t-shirts and caps for the occasion.<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/SP_433_CAROUSEL_06.jpg\" alt=\"PUMA turns The AFL Record into \u2018The Scott Pendlebury\u2019 for milestone match via Bursty\"\/><\/p>\n<p>Says Pendlebury: \u201cI\u2019ve loved reading the AFL Record since I was a kid, so it\u2019s pretty surreal to be honest. I\u2019ve been blown away by all the support not just this week but throughout my career and to have major brands like PUMA backing me from the beginning has been amazing.\u201d<\/p>\n<p>Says Neysa Goh, Director of Marketing at PUMA Oceania: \u201cFor nearly two decades Scott has set the standard for elite performance, leadership and consistency, so we wanted to do something unique to mark his incredible milestone. Bringing together two icons of football felt like a fitting tribute.\u201d<\/p>\n<p>PUMA has been a player partner of Scott Pendlebury since 2015, supporting him through the highs and lows of his storied career.<\/p>\n<p>Pendlebury has also worked with PUMA to produce a custom pair of boots which he will wear for the record-breaking game.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0<a href=\"https:\/\/campaignbrief.partica.online\/campaign-brief-magazine\/campaign-brief-australia-summer-2025\/flipbook\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n<p><a href=\"https:\/\/www.portfolioandreel.com\/shop\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Portfolio &amp; Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"May 22 2026, 9:47 am | BY Ricki Green | No Comments Global sports company PUMA has partnered&hellip;\n","protected":false},"author":2,"featured_media":686259,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":["post-686258","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afl","tag-afl","tag-au","tag-australia","tag-australian-football-league","tag-australianfootballleague","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/686258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=686258"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/686258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/686259"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=686258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=686258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=686258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}