{"id":686282,"date":"2026-05-22T01:06:10","date_gmt":"2026-05-22T01:06:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/686282\/"},"modified":"2026-05-22T01:06:10","modified_gmt":"2026-05-22T01:06:10","slug":"fewer-bigger-better-as-abc-looks-to-short-form-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/686282\/","title":{"rendered":"&#8220;Fewer, bigger, better&#8221; as ABC looks to short form content"},"content":{"rendered":"<p>\n\t\t\t\t\tHugh Marks flags &#8220;less long form&#8230; more short form&#8221; content in an ABC future.\t\t\t\t<\/p>\n<p>Yesterday a Deloitte Report outlined the value ABC brings to the economy and creative sector.<\/p>\n<p>But managing director Hugh Marks, who recently referred to change to legacy shows for newer formats, was asked by ABC Melbourne Mornings host Raf Epstein \u201cSo, what\u2019s going to change?\u201d<\/p>\n<p>\u201cI think two things,\u201d Marks responded. \u201cOne is you will see fewer, bigger, better, potentially, and what that refers to is programmes that are probably, I would say, more distinctive, more ambitious in their creativity. Maybe broader in their audience appeal.<\/p>\n<p>\u201cCertainly, things that are, more competitive with the sorts of things we\u2019re seeing from overseas at the moment.\u201d<\/p>\n<p>Epstein pressed, \u201cKeyword in your phrase, \u2018fewer, bigger, better\u2019 is fewer, no?\u201d<\/p>\n<p>\u201cWell, fewer, bigger, better on that end, but then what you might see as well, obviously, there\u2019s a whole other bunch of platforms that we can occupy these days, and we can distribute our content to\u2026. the YouTubes and TikToks and Metas of the world,\u201d Marks replied.<\/p>\n<p>\u201cWhat you might see there is a proliferation of more specialist content that really leans into the fan environments that those those platforms work really well in. So you might see more there.<\/p>\n<p>\u201cSo you know, fewer, bigger, better on our screens, more content, more diversity of content on other platforms. You know, the mix of it will change, and there might be less long form, there might be more short form.<\/p>\n<p>\u201cAgain, there\u2019s a real rise in short form content at the moment, and people are engaging with that on various platforms. So again, it\u2019s important that the ABC operates in all these places and meets audiences in the places that they\u2019re choosing to engage with their content.\u201d<\/p>\n<p><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/1779411970_955_loading.gif\" width=\"16\" height=\"16\" alt=\"Loading ...\" title=\"Loading ...\" class=\"wp-polls-image\"\/>\u00a0Loading &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Hugh Marks flags &#8220;less long form&#8230; more short form&#8221; content in an ABC future. Yesterday a Deloitte Report&hellip;\n","protected":false},"author":2,"featured_media":686283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-686282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/686282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=686282"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/686282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/686283"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=686282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=686282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=686282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}