{"id":687723,"date":"2026-05-22T17:03:10","date_gmt":"2026-05-22T17:03:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/687723\/"},"modified":"2026-05-22T17:03:10","modified_gmt":"2026-05-22T17:03:10","slug":"globo-to-launch-microdrama-quando-o-coracao-entra-em-campo-in-august","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/687723\/","title":{"rendered":"Globo to Launch Microdrama “Quando o Cora\u00e7\u00e3o Entra em Campo” in August"},"content":{"rendered":"

\n\tRIO DE JANEIRO, Brazil \u2014 Local giant Globo<\/a>\u2019s streamer Globoplay aims to launch in August, right after the FIFA World Cup in the U.S., Mexico and Canada, vertical microdrama \u201cQuando o Cora\u00e7\u00e3o Entra em Campo\u201d, featuring a soccer player who makes the preliminary list for Brazil\u2019s national team for the Cup, Samantha Almeida<\/a> said.<\/p>\n

\n\tThe original production of Globo\u2019s Est\u00fadios Globo is due to be lensed in June and will have 50 episodes of approximately two minutes. Casting is in course.<\/p>\n

\n\tIn the plot, soccer player Rocca is the center forward of the most famous soccer team in Rio, and his career takes a leap when he makes the preliminary list for the World Cup. He signs a multimillion-dollar contract, transforming his family\u2019s life, and faces the challenges of dealing with fame and pressure that comes with success.<\/p>\n

\n\tGlobo, one of the leading and most traditional telenovela producers in the world, currently has a catalog of 25 microdrama titles: five original productions, nine spinoffs of telenovela characters and 11 internationally licensed ones.<\/p>\n

\n\tGlobo\u2019s Rio-based production center Est\u00fadios Globo and indie Formata have made the originals and spinoffs. The microdramas are available in the Globoplay platform and TV Globo\u2019s social media.<\/p>\n

\n\tWhile streamer Globoplay tends to make microdramas with original plots, TV Globo, the leading open-TV network in Brazil, focuses on spinoffs of characters of telenovelas simultaneously airing in their lineup.<\/p>\n

\n\tAlmeida said TV Globo\u2019s pilot microdrama was released in June 2025 along with the final episodes of telenovela \u201cGarota do Momento.\u201d They launched on TV Globo\u2019s social media five episodes with brief spinoffs of the telenovela, which were instant hits with five million views.<\/p>\n

\n\t\u201cWe realized there was room to further develop the stories of certain characters, who are often supporting characters. So we decided to produce microdramas with plots that are not part of the telenovelas\u2019 main plots,\u201d Almeida told Variety.<\/p>\n

\n\t\u201cTudo por uma Segunda Chance\u201d, released Nov. 25 last year, was Globo\u2019s first microdrama. The production was a spinoff of telenovela \u201cDona de Mim\u201d and featured local influencer Jade Picon in the leading role.<\/p>\n

\n\tTV Globo\u2019s big microdrama hit is \u201cLoquinha\u201d, featuring a young lesbian couple of telenovela \u201cTr\u00eas Gra\u00e7as.\u201d Lo, the short for Lorena (Alanis Guillen), and Quinha, of Juquinha (Gabriela Medvedovsky), are supporting characters in the telenovela, but drew the attention of viewers on social media.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tLorena (Alanis Guillen \u2013 left) and Juquinha (Gabriela Medvedovsky \u2013 right) in \u201cLoquinha\u201d Credit: Beatriz Damy<\/p>\n

\t\t\t\t\t\t\t\t\tBEATRIZ DAMY<\/p>\n

\n\t\u201cOur microdramas are digital-first products, but they are connected to the broadcaster\u2019s overall telenovela business. They play a key role in attracting young social media users to watch the telenovelas on TV Globo,\u201d Almeida said.<\/p>\n

\n\tRio2C<\/a>, the largest creative business gathering in Latin America, will host in this year\u2019s event a panel dedicated to discuss the microdrama sector fast expansion in Brazil. Thiago Teitelroit, Tele Tele<\/a>\u2019s head of content and development, will be one of the speakers in the panel, New Ways of Telling: Fast and Vertical Narratives.<\/p>\n

\n\tIndie Tele Tele is due to launch their app in June as the first Brazilian platform dedicated exclusively to the distribution of vertical microdramas and variety shows. Teitelroit, who has an extensive experience as producer at TV Globo, Sony and Netflix, telenovela and series screenplay writer Antonio Prata and documentarist Camila Guerreiro founded last year Tele Tele, which will both produce and distribute microdramas.<\/p>\n

\n\t\u201cTele Tele will distribute the microdramas it produces. Brazil has a long tradition of telenovela production, and we believe content with Brazilian DNA is of high quality and can travel,\u201d said Teitelroit.<\/p>\n

\n\tTele Tele has already made one microdrama and has two others in production.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tPhoto of Vitoria Strada in \u201cA Boa, a M\u00e1 e o Marido Gigol\u00f4\u201d. Credit: Camila Guerreiro<\/p>\n

\n\t\u201cA Boa, a M\u00e1 e o Marido Gigol\u00f4\u201d (\u201cThe Good, The Bad And Gigolo Husband\u201d) has 43 episodes of 1-3 minutes and features Vitoria Strada and Jayme Matarazzo as leading actors. In the plot, Strada plays the roles of Marcelle (the good) and Rayanne (the bad) twin sisters. After the accidental death of Rayanne, Marcelle pretends to be her sister to save their mother\u2019s life. <\/p>\n

\n\t\u201cI believe we are experiencing a cognitive revolution. People have started watching videos in a fragmented way. In my home, the TV set is no longer turned on. The habit of gathering the family to watch a two-hour program is a thing of the past. Everyone now watches their preferred content on their own phones,\u201d Teitelroit said.<\/p>\n","protected":false},"excerpt":{"rendered":"RIO DE JANEIRO, Brazil \u2014 Local giant Globo\u2019s streamer Globoplay aims to launch in August, right after the…\n","protected":false},"author":2,"featured_media":687724,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,128723,331238,331239,331240,427],"class_list":["post-687723","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-globo","tag-rio2c","tag-samantha-almeida","tag-tele-tele","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/687723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=687723"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/687723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/687724"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=687723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=687723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=687723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}