{"id":694725,"date":"2026-05-26T02:16:16","date_gmt":"2026-05-26T02:16:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/694725\/"},"modified":"2026-05-26T02:16:16","modified_gmt":"2026-05-26T02:16:16","slug":"australias-internet-ad-market-hits-record-4-9-billion-in-q1-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/694725\/","title":{"rendered":"Australia’s Internet Ad Market Hits Record $4.9 Billion In Q1 2026"},"content":{"rendered":"

The Australian internet advertising market recorded its strongest March quarter, up 15.3 per cent to $4.9 billion, according to the IAB Australia\u2019s Internet Advertising Revenue Report prepared by PwC.<\/p>\n

The result is within 1 per cent of the record December 2025 quarter, effectively eliminating the traditional seasonal March quarter pullback.<\/p>\n

Video was the fastest growing major segment, up 20.4 per cent to $1.4 billion, with social video the fastest growing sub-segment at 29.4 per cent.<\/p>\n

BVOD grew 10.1 per cent. Video now accounts for 73.2 per cent of total display expenditure.<\/p>\n

\"\"<\/p>\n

Gai Le Roy, CEO of IAB Australia, said growth was coming from a broader base of advertisers than previously, including SMEs, commerce-led businesses and new international entrants.<\/p>\n

\u201cVideo continues to be the standout performer and search is also accelerating, however the results suggest advertisers are continuing to concentrate spend in a relatively narrow set of environments, despite the important role broader premium content ecosystems play in long-term brand growth and reaching audiences in trusted contexts,\u201d she said.<\/p>\n

Meanwhile, Search and Directories remained the largest segment at $2.16 billion, up 13.9 per cent \u2013 the fastest growth rate since the 2022 COVID recovery \u2013 representing about 44 per cent of the total market.<\/p>\n

Classifieds grew 13.9 per cent to $787 million. Audio was up 8.3 per cent to $83.5 million, with podcasting 12.6 per cent higher at $32.6 million outperforming streaming audio, which grew 5.7 per cent to $50.9 million.<\/p>\n

Automotive recorded the largest increase in share of general display year-on-year, up 1.7 percentage points, with new Chinese car brands now a visible presence in Australian digital advertising.<\/p>\n

Retail increased share by 1.4 percentage points. Health and beauty, entertainment and media, and FMCG recorded the largest year-on-year share declines.<\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n

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\t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"The Australian internet advertising market recorded its strongest March quarter, up 15.3 per cent to $4.9 billion, according…\n","protected":false},"author":2,"featured_media":694726,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,176210,176211,44,16633],"class_list":["post-694725","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-gai-le-roy","tag-iab-australia","tag-news","tag-pwc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/694725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=694725"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/694725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/694726"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=694725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=694725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=694725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}