{"id":696078,"date":"2026-05-26T17:13:15","date_gmt":"2026-05-26T17:13:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/696078\/"},"modified":"2026-05-26T17:13:15","modified_gmt":"2026-05-26T17:13:15","slug":"xiaomi-reports-lower-smartphone-shipments-in-q1-2026-higher-average-selling-price","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/696078\/","title":{"rendered":"Xiaomi reports lower smartphone shipments in Q1 2026, higher average selling price"},"content":{"rendered":"

The sky-high component prices have affected Xiaomi\u2019s smartphone business. In the first three months of 2026, the company shipped 33.8 million units, a decline of 19.2% compared to Q1 2025<\/a>. This was the biggest drop among the Top 5 makers globally, but Xiaomi had enough of a lead over Oppo (#4, -6.6% YoY) and vivo (#5, -6.7% YoY) to maintain third place. Meanwhile, Samsung and Apple shipments increased by 8.0% and 9.9%, respectively, year over year.<\/p>\n

\"Xiaomi
\nXiaomi smartphone shipments fell in Q1, but the company retains the #3 spot globally<\/p>\n

On a regional scale, Xiaomi is #2 in Latin America, #3 in Europe, Africa, the Middle East and Southeast Asia and #4 in India. In its home market of China, the company is #3 with a 16% share at the end of March.<\/p>\n

\"Xiaomi
\nXiaomi smartphone market position by region<\/p>\n

In the previous quarter (Q4 2025<\/a>), the company reported a rising ASP, Average Selling Price. That was CNY 1,211 then and it has further increased to CNY 1,310 \u2013 this is +8% from Q1 last year.<\/p>\n

\"The
\nThe average selling price of Xiaomi phones keeps going up<\/p>\n

Xiaomi maintains a strong position in smart bands (#3 globally, #2 in China) and TWS buds (#2 globally and in China).<\/p>\n

\"Xiaomi
\nXiaomi is still one of the top smartband and TWS buds brands<\/p>\n

However, the company lost its Top 3 spot as a tablet maker globally \u2013 it currently sits at #5 after a 13.6% decline \u2013 meanwhile, Huawei jumped up 28.6% and now occupies the #3 spot and Lenovo went up 20.0% and is now in #4.<\/p>\n

\"Xiaomi
\nXiaomi dropped out of the Top 3 of tablet makers globally<\/p>\n

Xiaomi shipped 80,856 EVs during Q1 this year. Shipments are now dominated by the Xiaomi YU7 series<\/a>, which quickly grew to overtake the Xiaomi SU7 series<\/a>. You can read more about Xiaomi\u2019s performance in the EV market over on our sister site, ArenaEV<\/a>.<\/p>\n

\"The
\nThe Xiaomi YU7 series is now the company\u2019s most popular EV series<\/p>\n

As a whole, Xiaomi reported CNY 6.1 billion in profit during Q1 2026 on CNY 99.1 billion of revenue. This is down significantly (43.1%) from the CNY 10.7 billion in profit reported for Q1 last year, which also saw revenue of CNY 111.3 billion.<\/p>\n

\"Xiaomi<\/p>\n

Source 1<\/a> | Source 2<\/a> (PDF)<\/p>\n","protected":false},"excerpt":{"rendered":"The sky-high component prices have affected Xiaomi\u2019s smartphone business. In the first three months of 2026, the company…\n","protected":false},"author":2,"featured_media":696079,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,203,105],"class_list":["post-696078","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/696078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=696078"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/696078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/696079"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=696078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=696078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=696078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}