{"id":696849,"date":"2026-05-27T01:30:14","date_gmt":"2026-05-27T01:30:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/696849\/"},"modified":"2026-05-27T01:30:14","modified_gmt":"2026-05-27T01:30:14","slug":"murphy-and-ambrose-ad-takes-out-major-award","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/696849\/","title":{"rendered":"Murphy and Ambrose ad takes out major award"},"content":{"rendered":"

REPCO\u2019S \u2018Bringin\u2019 The Bathurst\u2019 campaign, featuring Greg Murphy, Marcos Ambrose and Jim Richards<\/a>, has taken home a major gong from the Australian Automotive Aftermarket Expo, claiming the Most Innovative Marketing Award.<\/p>\n

The \u2018Bathurst Bus Tours\u2019 campaign began six weeks ahead of last year\u2019s Repco Bathurst 1000, with the content series launched with a teaser involving Richards<\/a>, who repeated his infamous \u2018back of assholes\u2019 quip when the bus failed to pick up the seven-time Bathurst 1000 winner.<\/p>\n

Cameo appearances were also made by the ultimate 2026 Bathurst Matt Payne<\/a> and 2024 victor Todd Hazelwood<\/a>.<\/p>\n

<\/a><\/p>\n

\u201cWinning this award is a real recognition of the passion and hard work of the team and our world-class agency partners, and of course, the team at Supercars,\u201d says Mitch Wiley, Executive General Manager Marketing at Repco.<\/p>\n

\u201cBut what makes us proud is that this campaign genuinely connects with what gets race fans going.<\/p>\n

\u201cWe don\u2019t just sponsor the Repco Bathurst 1000 \u2014 we\u2019re part of the crew. We get the passion, because we feel it too.\u201d<\/p>\n

Beyond the internet clip, the content was used for television commercials and outdoor advertising.<\/p>\n

The flame-throwing bus was on-site during race week and used by Repco to provide actual tours of the circuit.<\/p>\n

Repco\u2019s content series began in 2021, and planning for the 2026 campaign is currently underway.<\/p>\n","protected":false},"excerpt":{"rendered":"REPCO\u2019S \u2018Bringin\u2019 The Bathurst\u2019 campaign, featuring Greg Murphy, Marcos Ambrose and Jim Richards, has taken home a major…\n","protected":false},"author":2,"featured_media":696850,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[64,63,806,805,803,804,85],"class_list":["post-696849","post","type-post","status-publish","format-standard","has-post-thumbnail","category-motosport","tag-au","tag-australia","tag-motor","tag-motor-sports","tag-motosport","tag-motosports","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/696849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=696849"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/696849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/696850"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=696849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=696849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=696849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}