{"id":6969,"date":"2025-07-19T22:44:10","date_gmt":"2025-07-19T22:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/6969\/"},"modified":"2025-07-19T22:44:10","modified_gmt":"2025-07-19T22:44:10","slug":"jordan-brands-basketball-musical-is-an-ode-to-effortless-greatness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/6969\/","title":{"rendered":"Jordan Brand\u2019s Basketball Musical Is an Ode to Effortless Greatness"},"content":{"rendered":"<p>Move over, Wicked and Hamilton. There\u2019s a new, unexpected, musical in town: \u201cToo Easy,\u201d from Jordan Brand.<\/p>\n<p>The <a href=\"https:\/\/www.adweek.com\/creativity\/nike-unleashes-its-scary-good-soccer-squad-amid-brand-turnaround\/\" target=\"_blank\" rel=\"nofollow noopener\">Nike<\/a> brand\u2019s two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in \u2018The Classic\u2019 colorway.<\/p>\n<p>The ad transforms the basketball court into a musical set, featuring a reimagined version of \u201cIt\u2019s the Hard-Knock Life\u201d from the classic musical Annie (\u201cInstead of shootin\u2019. We got benched. Empty stats we won\u2019t\u2014Play again! It\u2019s the hard-knock life!\u201d).<\/p>\n<p>The spot stars NBA and WNBA stars including Bam Adebayo, Trae Young, Chris Paul, Paolo Banchero, Jayson Tatum, Luka Doncic, Napheesa Collier, Dominique Malonga, Gabby Williams, Jared McCain, and Kiki Rice.<\/p>\n<p>Set to the rhythmic beat of dribbles, squeaking soles, and bouncing balls, the film explores how Jordan athletes make the extraordinary look effortless. Or \u201cToo Easy.\u201d<\/p>\n<p>Each player lends their own flair with their movements flowing in perfect sync, as if they\u2019re part of a choreographed routine. WNBA stars, including Collier, command their own solos, underscoring the sneaker giant\u2019s commitment to celebrating the full spectrum of the game.<\/p>\n<p>Naturally, the sleek ad shows Jordan Brand\u2019s Air Jordan 40 as \u201ca barrier-breaking silhouette created for the next generation of greats\u201d\u00a0in action on the court.<\/p>\n<p>2025 marks 40 years since Michael Jordan donned his signature Air Jordan sneakers. Throughout the year, the brand has marked the 1985 anniversary through its \u201c40 Years of Greatness\u201d campaign. <\/p>\n<p>                       <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/brand-marketing\/jalen-hurts-is-a-walking-billboard-for-jordan-brand-at-super-bowl-59\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/Side-by-Side-2-1.png\" alt=\"The Philadelphia Eagles quarterback lives shows \" you=\"\" can=\"\" ban=\"\" greatness=\"\" aria-label=\"The Philadelphia Eagles quarterback lives shows \" class=\"image\" image--partner=\"\"\/><\/a>                   <\/p>\n<p>The push kicked off ahead of the Grammys with <a href=\"https:\/\/www.si.com\/fannation\/sneakers\/news\/jordan-brand-launches-you-cant-ban-greatness-ad-before-grammys\" target=\"_blank\" rel=\"nofollow noopener\">\u201cYou Can\u2019t Ban Greatness,\u201d <\/a>a cinematic nod to when Jordan was fined by the NBA for wearing his namesake shoes during play.<\/p>\n","protected":false},"excerpt":{"rendered":"Move over, Wicked and Hamilton. There\u2019s a new, unexpected, musical in town: \u201cToo Easy,\u201d from Jordan Brand. The&hellip;\n","protected":false},"author":2,"featured_media":6970,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,8807,8808,1325,85],"class_list":{"0":"post-6969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-basketball","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-branding","12":"tag-creative-advertising","13":"tag-general","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/6969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=6969"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/6969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/6970"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=6969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=6969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=6969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}