{"id":699810,"date":"2026-05-28T10:26:27","date_gmt":"2026-05-28T10:26:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/699810\/"},"modified":"2026-05-28T10:26:27","modified_gmt":"2026-05-28T10:26:27","slug":"alemais-designer-lesleigh-jermanus-launches-resort-2027-collection-in-spain","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/699810\/","title":{"rendered":"Alemais designer Lesleigh Jermanus launches resort 2027 collection in Spain"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Damien Woolnough\" data-testid=\"author-avatar-image\" height=\"64\" src=\"https:\/\/static.ffx.io\/images\/w_64%2Ch_64%2Cc_fill%2Cg_auto:faces\/q_86%2Cf_auto\/1ccbcc2b4a67c1748cddc5f7fcd2ec67fdb4a274\"  width=\"64\" class=\"sc-9a01536c-0 libeSR\"\/>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>On the cusp of winter, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/the-item-of-clothing-this-designer-says-is-the-most-hard-working-wardrobe-staple-20240806-p5k039.html\" rel=\"nofollow noopener\" target=\"_blank\">Alemais designer Lesleigh Jermanus<\/a> is certain that an islet, off an island, off the coast of Spain, is the perfect place to showcase Australian fashion.<\/p>\n<p>Leaving grey clouds at home, Jermanus packed her bags with green net dresses that offer little resistance to warm breezes and Rorschach floral prints that warrant sunglasses, for the label\u2019s second international runway show on the Ilia Dei Rei off Menorca.<\/p>\n<p>\u201cWho doesn\u2019t want to come to a beautiful sunny island and jump in the sea?\u201d Jermanus asks before the start of the runway show for the resort 2027 collection on Wednesday.<\/p>\n<p><img decoding=\"async\" alt=\"\u201cYou\u2019ve got to have a little bit of crazy, I think, to be in this industry,\u201d says Lesleigh Jermanus before the Alemais resort 2027 runway show in Spain.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/e7810a1b083fe3a35e01e1cca38a8e4eedf1a223.jpeg\"  class=\"sc-d34e428-1 bNAuyX\"\/>\u201cYou\u2019ve got to have a little bit of crazy, I think, to be in this industry,\u201d says Lesleigh Jermanus before the Alemais resort 2027 runway show in Spain.<img decoding=\"async\" alt=\"\u201cIt\u2019s got this fluidity to it,\u201d designer Lesleigh Jermanus says of the latest Alemais collection. \" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/b69f6bc8bfe57900e590e658f975d0e6a5cf3336.jpeg\"  class=\"sc-d34e428-1 bNAuyX\"\/>\u201cIt\u2019s got this fluidity to it,\u201d designer Lesleigh Jermanus says of the latest Alemais collection. <img decoding=\"async\" alt=\"The Alemais resort 2027 runway show in Spain.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/da1f3a16a5bd2a67997d85aa1df9a1d15f322fb9.jpeg\"  class=\"sc-d34e428-1 bNAuyX\"\/>The Alemais resort 2027 runway show in Spain.<img decoding=\"async\" alt=\"\u201cYou feel strong, powerful but they\u2019re very free,\u201d Lesleigh Jermanus says of the Alemais 2027 resort collection.  &#10;\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/011260242326ff72fed521ae2fc4143f29c7a22e.jpeg\"  class=\"sc-d34e428-1 bNAuyX\"\/>\u201cYou feel strong, powerful but they\u2019re very free,\u201d Lesleigh Jermanus says of the Alemais 2027 resort collection.  <\/p>\n<p>Last year, the brand staged its first international show in Marrakech, attracting buyers, press and landing a place on the Business of Fashion 500 List, a better-dressed equivalent of the Time 100 Most Influential People.<\/p>\n<p>\u201cI was jaw-to-the-floor when that was announced,\u201d says Jermanus, who was listed alongside Zimmermann and Aje. \u201cThat inclusion felt rewarding, to be alongside people that you have admired for so long.<\/p>\n<p>\u201cThey must have seen the Marrakech show, which means that it\u2019s worth taking risks as a brand. With incredibly steady growth, mostly in the international market, we need to continue to put our energy there, without discounting the local market and their loyalty. There\u2019s space for both.\u201d<\/p>\n<p>International events have been a part of <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/classic-aussie-how-zimmermann-is-taking-over-the-world-from-sydney-20260130-p5nybq.html\" rel=\"nofollow noopener\" target=\"_blank\">Zimmermann<\/a>\u2019s growth strategy for years, with the label preparing to show its resort collection in Antibes this week. Chanel presented its resort show in Biarritz and Dior went to Los Angeles.<\/p>\n<p><img decoding=\"async\" alt=\"Alemais designer Lesleigh Jermanus takes a bow following her Resort 2027 show.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/2fb7b02f847a185abd8b58d458d2bb522cffc9b5.jpeg\"  class=\"sc-d34e428-1 bNAuyX\"\/>Alemais designer Lesleigh Jermanus takes a bow following her Resort 2027 show.<\/p>\n<p>\u201cYou have to pick where you put your energy,\u201d Jermanus says. \u201cI did have FOMO looking at <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/gatecrashers-and-glamour-the-best-worst-and-the-ick-of-fashion-week-20260514-p5zx0v.html\" rel=\"nofollow noopener\" target=\"_blank\">Australian Fashion Week<\/a>. Ultimately, we are Australian through and through.\u201d<\/p>\n<p>With 741 stockists worldwide, the majority in the US and Europe, including pop-ups in London department stores Harrods and Harvey Nichols, hosting buyers in the northern hemisphere is as much about strategy as sunshine.<\/p>\n<p>That doesn\u2019t mean that everything always goes according to plan.<\/p>\n<p>Related Article<a href=\"https:\/\/www.smh.com.au\/lifestyle\/fashion\/twirling-into-the-spotlight-how-the-statement-skirt-won-the-runway-20260519-p5zylq.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Statement skirts at Australian Fashion Week from Hansen &amp; Gretel; Carla Zampatti; Mariam Seddiq and Aje.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/85b400b80bdd1d35089f6dc3e671169bb618ccbd.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>\u201cOur Middle Eastern stores couldn\u2019t take orders for a little while. We\u2019ve got shipments sitting in warehouses,\u201d says Jermanus. \u201cThere\u2019s a reality to doing business in international markets, but I am always hopeful and optimistic that things evolve and move forward. One thing can go wrong here, and it goes right somewhere else.\u201d<\/p>\n<p>Everything went right on the Ilia Dei Rei, in a collection inspired by the ceramics of Mallorca-based artist Sophie Wahlquist.<\/p>\n<p>Before launching Alemais in 2021, Jermanus took solace in ceramics during COVID-19 lockdowns.<\/p>\n<p>\u201cYou look at ceramics, and they\u2019re dry, and then they\u2019ve got this gloss and shine and textures, which we\u2019ve tried to emulate in the clothing.\u201d<\/p>\n<p>Surely, there\u2019s an easier path to the runway than through a kiln?<\/p>\n<p>\u201cIt would be way easier for the team if we started with the same process, like a recipe,\u201d Jermanus says. \u201cUnfortunately, it doesn\u2019t happen that way. If I\u2019m not scared by something we\u2019re doing, we\u2019re not evolving the brand.<\/p>\n<p>\u201cI feel like I have to trust that.\u201d<\/p>\n<p>Make the most of your health, relationships, fitness and nutrition with our Live Well newsletter. <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/link\/follow-20170101-p56j6k\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Get it in your inbox<\/a> every Monday.<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"Save You have reached your maximum number of saved items. Remove items from your saved list to add&hellip;\n","protected":false},"author":2,"featured_media":699811,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-699810","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/699810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=699810"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/699810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/699811"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=699810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=699810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=699810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}