{"id":700459,"date":"2026-05-28T17:33:10","date_gmt":"2026-05-28T17:33:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/700459\/"},"modified":"2026-05-28T17:33:10","modified_gmt":"2026-05-28T17:33:10","slug":"new-budget-friendly-gym-brand-to-open-in-australia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/700459\/","title":{"rendered":"New Budget-Friendly Gym Brand to Open in Australia"},"content":{"rendered":"

Australian company Viva Leisure is expanding its fitness portfolio with Zoo Fit, a low-cost option that aims to fill the country\u2019s gap of affordable gym memberships<\/p>\n

Viva Leisure, one of Australia\u2019s major fitness players, is making a play for budget-friendly fitness as it launches the low-cost gym brand, Zoo Fit.<\/p>\n

The health and fitness company is pushing into Western Australia, opening Zoo Fit\u2019s first locations in Wanneroo and Mandurah in late July, with additional sites to roll out nationally over the next 12 to 18 months.<\/p>\n

\u201cWestern Australia is one of the strongest growth opportunities in the country for fitness, and we saw a clear gap in the market for a genuinely value-led offering that doesn\u2019t compromise on experience,\u201d said Viva Leisure Managing Director and CEO Harry Konstantinou.\u00a0<\/p>\n

\"\"Viva Leisure Managing Director and CEO Harry Konstantinou (credit: Viva Leisure)<\/p>\n

The launch also builds upon Viva Leisure\u2019s multibrand strategy spanning premium, mid-market and boutique fitness offerings throughout Australia, New Zealand and India.\u00a0<\/p>\n

Viva Leisure currently operates more than 510 locations globally and serves more than 650,000 members, with its portfolio including Club Lime, Plus Fitness, hiit republic, Club Pilates, GroundUp and Supp Society, alongside strategic investments in World Gym Australia and Boutique Fitness Studios.<\/p>\n

\u201cZoo Fit delivers exceptional value, boasting world-class equipment, wellness and recovery offerings, and 24\/7 access at a price point that makes fitness more accessible to more Australians,\u201d Konstantinou added.<\/p>\n

Konstantinou underscored Zoo Fit\u2019s accessible value, with memberships starting from $8.88 per week for gym access and $14.88 per week for gym and wellness access.<\/p>\n

\u201cWe already operate premium and mid-market brands successfully, but we identified an opportunity to create a dedicated low-cost, high-value proposition that reflects changing consumer expectations,\u201d he said. \u201cConsumers are increasingly value conscious, but they still expect quality, flexibility and convenience. Zoo Fit has been built specifically for that shift.\u201d<\/p>\n

\"\"credit: Viva Leisure<\/p>\n

Zoo Fit will also offer a \u201cFit Fam\u201d membership starting at $24.80 per week for two adults and two teenagers (ages 13-17), with the ability to add up to two additional teenagers.\u00a0<\/p>\n

\u201cZoo Fit is part of our diversification strategy. By not limiting ourselves to one category or demographic, we\u2019re de-risking growth and building a brand that drives long-term performance for our members, franchisees and shareholders,\u201d Konstantinou said. \u201cZoo Fit becomes the missing piece in our portfolio strategy and allows us to serve a broader cross-section of the market.\u201d<\/p>\n

The company explained that Western Australia was selected as the launch market due to strong population growth, increasing health and wellness participation and Viva Leisure\u2019s existing operational footprint in the region.<\/p>\n

Founding members can take advantage of now-open Zoo Fit pre-sales<\/a> ahead of the July launch, receiving eight weeks free and securing their membership price for life.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian company Viva Leisure is expanding its fitness portfolio with Zoo Fit, a low-cost option that aims to…\n","protected":false},"author":2,"featured_media":700460,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,30527,30528,341085,44],"class_list":["post-700459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-gyms","tag-high-value-low-price-gyms-hvlp","tag-low-cost-gyms","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/700459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=700459"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/700459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/700460"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=700459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=700459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=700459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}