Independent media agency Media33 has been appointed to lead end-to-end media services for 4WD accessories brands STEDI and\u00a0Runva following an RFP process.<\/p>\n
The appointment will see Media33 manage media strategy, planning, buying, optimisation and reporting across both brands, spanning digital performance, social, search, programmatic, video, screens, radio and out-of-home activity.<\/p>\n
The partnership is focused on supporting the next stage of growth for both brands through a more diversified media approach that expands beyond traditional lower-funnel activity and into broader audience and brand-building channels.<\/p>\n
Joshua Sargentson, head of marketing and media at Genuine Parts Company, said Media33\u2019s strategic thinking and integrated capability aligned strongly with the future direction of both brands.<\/p>\n
\u201cMedia33 demonstrated a clear understanding of both the brands and the growth opportunity across our markets. Their ability to connect long-term brand development with measurable ecommerce outcomes gave us confidence they were the right partner for the next stage of growth.\u201d<\/p>\n
\u201cSince partnering together, STEDI\u2019s is already delivering double digit growth, with Media33\u2019s team strongly aligned with us on balancing brand messaging with sales performance.\u201d<\/p>\n
Mick Bradley, general manager of Media33, said the opportunity represented a strong strategic fit for the agency.<\/p>\n
\u201cSTEDI and Runva have built highly engaged customer communities and a very clear brand identity within the 4WD category. Our role is to help scale that momentum through smarter media integration, creative channel expansion and continued audience growth.\u201d<\/p>\n
Media33 managing director, Jenna Lambert added the appointment reflected the agency\u2019s continued evolution within the ecommerce and consumer brand space.<\/p>\n
\u201cBoth brands already have strong market presence and customer engagement,\u201d she said.<\/p>\n
\u201cWe see significant opportunity to further strengthen reach, efficiency and long-term growth through a more integrated media approach.\u201d<\/p>\n
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