{"id":702251,"date":"2026-05-29T13:32:13","date_gmt":"2026-05-29T13:32:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/702251\/"},"modified":"2026-05-29T13:32:13","modified_gmt":"2026-05-29T13:32:13","slug":"bkt-expands-cricket-sponsorship-portfolio-through-mi-london-sleeve-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/702251\/","title":{"rendered":"BKT expands cricket sponsorship portfolio through MI London sleeve deal"},"content":{"rendered":"

\"\"\/<\/p>\n

The 2026 edition of The Hundred takes place between July 21 and August 16. (MI London Imagery)<\/p>\n

MI London, one of the eight franchises from English cricket’s The Hundred short-form competition, have brought in Indian brand BKT Tyres as a new sponsor.<\/p>\n

The South London team unveiled that firm as an official partner yesterday, with the deal giving BKT sleeve sponsorship rights for both the men’s and women’s MI London teams.<\/p>\n

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MI London is the rebranded title for the old Oval Invincibles franchise, which was renamed as an entity following its December 2025\u00a0part-acquisition by Reliance Strategic Business Ventures (a subsidiary of Indian behemoth Reliance Industries)\u00a0as part of the overall sales process for stakes in The Hundred teams last year.<\/p>\n

In terms of BKT’s previous involvement in cricket, the tyre firm was the sleeve partner of all eight sides from The Hundred in 2024, while it has also had deals in place with the Indian Premier League, that competition’s Women’s Premier League counterpart, as well as the Big Bash League in Australia.<\/p>\n

Outside cricket, meanwhile, it is also a partner of Spanish soccer’s top-tier LaLiga, and of rugby union’s Six Nations Championship.<\/p>\n

The Oval Invincibles\u00a0won the 2023, 2024, and 2025 men’s titles in The Hundred, to add to their women’s tournament victories in 2021 and 2022.<\/p>\n

The Hundred, up until this year, has seen all its sponsorship deals negotiated centrally by the England and Wales Cricket Board \u2013 these agreements, therefore, have covered all eight teams up to this point.<\/p>\n

Now, however, with the influx of private part-owners, that will change to some extent, and teams are now in charge of negotiating their own deals.<\/p>\n

Oli Slipper, MI London’s chair, has said: “BKT are a committed supporter of sport around the world and we\u2019re pleased to have their backing this summer as MI London take to the field at the Kia Oval.<\/p>\n

\u201cJust like our playing teams, BKT have shown that they put fans at the heart of everything they do and we\u2019re going to work closely with them to celebrate everything that is great about cricket.\u201d<\/p>\n

This year’s edition of The Hundred will run between July 21 and August 16.<\/p>\n

MI London is owned 51% by Surrey County Cricket Club \u2013 both sides share\u00a0use of\u00a0The Oval, one of English cricket’s most iconic venues \u2013 and 49% by Reliance.<\/p>\n

Rajiv Poddar, BKT’s joint managing director, added: “Cricket has always been a key pillar of BKT\u2019s sports marketing strategy, and this partnership represents another important milestone in our willingness of strengthening our connection with fans around the world through one of the sport\u2019s most exciting new platforms.\u201d<\/p>\n

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