{"id":703409,"date":"2026-05-30T02:12:23","date_gmt":"2026-05-30T02:12:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/703409\/"},"modified":"2026-05-30T02:12:23","modified_gmt":"2026-05-30T02:12:23","slug":"we-might-be-running-out-of-protein-powder","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/703409\/","title":{"rendered":"We might be running out of protein powder"},"content":{"rendered":"<p>Protein powder seems to <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.axios.com\/2025\/10\/14\/protein-pop-tarts-doritos-glp-1-trend-snacks\">be in everything nowadays<\/a>, not just shakes. There are now protein chips, lattes, and even Pop-Tarts. According to research firm Grand View Research, the protein-packed foods and drinks market will be worth <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/protein-supplements-market\">$100 billion by 2030.<\/a> <\/p>\n<p>But, the protein craze might be consuming the powder faster than it\u2019s getting made. The <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/mymarketnews.ams.usda.gov\/filerepo\/sites\/default\/files\/1053\/2026-04-27\/1321256\/ams_1053_00371.pdf\">United States Department of Agriculture<\/a> released a report that said that while demand for protein powder is getting higher, \u201cinventories remain tight.\u201d <\/p>\n<p>\u201cWe\u2019re seeing prices go up, wholesale and retail, it\u2019s gonna be a little rough out there for you protein-heads,\u201d said Ellen Cushing, who <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.theatlantic.com\/culture\/2026\/05\/protein-powder-shortage\/687193\/\">wrote about the shortage<\/a> for The Atlantic. <\/p>\n<p>Cushing joined \u201cMarketplace\u201d host Kai Ryssdal to talk more about her reporting.<\/p>\n<p>To hear their conversation, click the audio player above.<\/p>\n<p>Related Topics<\/p>\n","protected":false},"excerpt":{"rendered":"Protein powder seems to be in everything nowadays, not just shakes. There are now protein chips, lattes, and&hellip;\n","protected":false},"author":2,"featured_media":703410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[64,63,1295,44894,137,532,1543,93262],"class_list":["post-703409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-au","tag-australia","tag-food","tag-food-trends","tag-health","tag-nutrition","tag-protein","tag-wholesale"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/703409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=703409"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/703409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/703410"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=703409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=703409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=703409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}