{"id":704409,"date":"2026-05-30T14:01:13","date_gmt":"2026-05-30T14:01:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/704409\/"},"modified":"2026-05-30T14:01:13","modified_gmt":"2026-05-30T14:01:13","slug":"wisebuddah-updates-jingles-for-sky-radio-radiotoday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/704409\/","title":{"rendered":"Wisebuddah updates jingles for Sky Radio \u2013 RadioToday"},"content":{"rendered":"


\n
\n\t\"Wisebuddah
\n
\n
\n
\n\t\t
\n\t\t\t
\n\t\t\t\tPosted by
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"Avatar\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\tRoy
\n\t\t\t\t\t<\/a>
\n\t\t\t\t
\n\t\t\t <\/p>\n

\t\tMay 30, 2026 – 11:43 am2 minutes <\/p>\n

\t\"\"<\/a><\/p>\n

Sky Radio has refreshed its station imaging around a new Non Stop Greatest Hits position.<\/p>\n

The Talpa owned station in the Netherlands has introduced three new IDs from Wisebuddah as part of its 2026 update, while several older themes have been remastered and resung to fit the current branding.<\/p>\n

<\/a><\/p>\n

The new vocal identity uses a group ensemble to deliver and emphasise Non Stop, with Greatest Hits then picked out by a lead vocalist.<\/p>\n

The refresh also covers the station\u2019s chart show imaging, with a new theme created for the Greatest Hits Top 500. Four other recently composed themes, across different tempos, have also been updated with the Greatest Hits positioning.<\/p>\n

Wisebuddah Managing Director Phil Tozer said the brief was about creating \u201csomething impactful and feel good in just a short space of time\u201d to help guide Sky Radio listeners from one song to the next.<\/p>\n

He added: \u201cWe really feel like we are making mini pop songs in this brief, with jingles crafted as carefully as the songs you hear either side.\u201d<\/p>\n

Sky Radio Audio Design Manager Sjoerd Konijn said the station\u2019s imaging needed to match its role as \u201cthe home of non stop music in the Netherlands\u201d.<\/p>\n

Sjoerd added: \u201cThe new jingles have perfectly captured that energy. They seamlessly blend our legacy with a modern sound, giving the new Non Stop Greatest Hits positioning a powerful identity that our listeners can instantly connect with.\u201d<\/p>\n<\/p>\n

]<\/p>\n<\/p>\n

Head to wisebuddah.com<\/a> to hear the full Sky Radio packages along with Wisebuddah\u2019s latest work for NOVA (Australia), Hitradio \u00d63 (Austria), SWR1 (Germany) and BBC Radio 2 (UK).<\/p>\n


\n
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":" Posted by Roy …\n","protected":false},"author":2,"featured_media":704410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":["post-704409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/704409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=704409"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/704409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/704410"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=704409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=704409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=704409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}