adidas and New York streetwear retailer Kith launch a joint football capsule on May 29, pairing four era-specific match kits and archive footwear revivals with tailored suits, denim, and a randomized autographed trading card mechanic.<\/p>\n
Two decades after signing Lionel Messi in 2006, adidas is marking the footballer\u2019s 20th international anniversary with a capsule collection made with New York-based streetwear retailer Kith, which is also celebrating its 15th anniversary. The capsule, launched May 29, pairs on-pitch product with lifestyle apparel, moving from match kits to tailored suiting and washed denim.<\/p>\n
From match kits to full wardrobe<\/p>\n
The collection includes four era-referencing kits built around Messi\u2019s early-career No. 19 and his now-standard No. 10. They are offered as full match sets with shorts and goalkeeper versions. Alongside the football kits, the collection expands into off-pitch categories including suiting, knitwear, denim and travel pieces, unified by KXVH anniversary branding.<\/p>\n
Adidas is following the template Nike\u2019s Jordan Brand set for extending performance heritage into broader wardrobes. Kith brings a streetwear audience accustomed to higher price points and frequent limited-edition collaborations.<\/p>\n
From footwear to collectibles:<\/p>\n
The capsule also adds a collectibles element. Customers who buy a jersey or a pair of shoes will receive a limited-edition trading card, and fewer than 100 PSA-graded autographed Messi cards will be randomly inserted into select orders.<\/p>\n","protected":false},"excerpt":{"rendered":"adidas and New York streetwear retailer Kith launch a joint football capsule on May 29, pairing four era-specific…\n","protected":false},"author":2,"featured_media":704627,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,85],"class_list":["post-704626","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-football","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/704626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=704626"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/704626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/704627"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=704626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=704626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=704626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}