{"id":707069,"date":"2026-05-31T22:24:14","date_gmt":"2026-05-31T22:24:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/707069\/"},"modified":"2026-05-31T22:24:14","modified_gmt":"2026-05-31T22:24:14","slug":"roadside-stalls-are-booming-in-the-adelaide-hills-attracting-45000-members-on-social-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/707069\/","title":{"rendered":"Roadside stalls are booming in the Adelaide Hills, attracting 45,000 members on social media"},"content":{"rendered":"

Like many people in the pandemic, Elise McCallum started baking sourdough.<\/p>\n

But she never thought she would have a booming business selling it on the side of the road.<\/p>\n

Nestled away in the winding streets of Cudlee Creek in South Australia’s Adelaide Hills sits a stall stocked with freshly baked loaves.<\/p>\n

“I remember my first loaf. I was watching from the window, thinking, ‘No-one’s going to buy it’,” she said.<\/p>\n

“But I sold one loaf, and then one loaf turned into 10 loaves.<\/p>\n

“Now, we stock a fair few loaves every weekend.”<\/p>\n

\"nine<\/p>\n

Elise McCallum sells a variety of baked sourdough goods. (ABC News: Ashlin Blieschke)<\/p>\n

The stall is one among more than 100 tucked away in the Adelaide Hills and the broader outer Adelaide region, and the movement is gaining attention.<\/p>\n

A Facebook group dedicated to roadside stalls in the area has more than 45,000 members, with stallholders posting details of the products they sell, and people seeking out places to visit.<\/p>\n

\"A<\/p>\n

A map has been created to help people navigate roadside stalls in the Adelaide Hills and beyond. (Facebook: Adelaide Hills Roadside Stalls)<\/p>\n

Diligent users have also created an interactive online map, detailing where stalls are, what they sell and other helpful information.<\/p>\n

Ms McCallum said it was great to see so many roadside stalls popping up, and said the group was helpful for her business.<\/p>\n

“You get one person comment about a certain product, and then you get 10 more people coming to get that product,” she said.<\/p>\n

Business blooming<\/p>\n

About 30 kilometres away, as the crow flies, is Natasha Trimper’s stall, which is stocked with locally grown fresh flowers in a homely street in Mount Barker.<\/p>\n

Ms Trimper agreed that she loved seeing more roadside stalls popping up around the region.<\/p>\n

\"A<\/p>\n

Natasha Trimper’s business has grown since she started selling flowers on the roadside. (ABC News: Ashlin Blieschke)<\/p>\n

She started selling flowers out of her garage, and decided to put out some bunches in a stall near her home.<\/p>\n

From there, the business bloomed.<\/p>\n

“Since the stand has been out, and putting ourselves on Google Maps \u2026 we get a lot more traffic with people just driving past,” she said.<\/p>\n

“It gives you a nice warm feeling.<\/p>\n

“I want everyone to be happy with the flowers, I want everyone to have flowers and not have to spend a fortune just so they can celebrate a birthday or an event or just so they can have flowers in the kitchen.”<\/p>\n

\"A<\/p>\n

Natasha Trimper grows a lot of her own flowers. (ABC News: Ashlin Blieschke)<\/p>\n

She said she had managed to keep the costs down by growing most of her own flowers, and by tidying neighbours’ gardens and using trimmings in the bunches.<\/p>\n

“I love making these bunches so everyone can enjoy [them],” she said.<\/p>\n

For both of the mothers, what started as a side hustle has become so much more.<\/p>\n

\"A<\/p>\n

Natasha Trimper’s business started in her garage, but now she sells a lot of bunches from this roadside stall. (ABC News: Ashlin Blieschke)<\/p>\n

Ms McCallum started selling bread during maternity leave, and now works for herself.<\/p>\n

“I was meant to be going back to work, and then gave myself a target to try to reach,” she said.<\/p>\n

“I hit that target, then doubled that target, and thought, ‘Why not just stay home doing something I love?'”<\/p>\n

Many of the stalls rely on an honour system, with some using security cameras to keep an eye on things.<\/p>\n

\"A<\/p>\n

Elise McCallum uses security cameras, but others rely solely on an honour system. (ABC News: Ashlin Blieschke)<\/p>\n

For others, the set-up is a bit more old-fashioned and they rely on trust.<\/p>\n

“It’s a very trusting kind of community,” Ms Trimper said.<\/p>\n

“We’ve even had neighbours say it’s really nice that you don’t have the cameras up there.”<\/p>\n

Ms McCallum said the overwhelming majority of people were well behaved.<\/p>\n

“If people are going to steal, they’re going to steal from a big store, or someone that’s manning a store,” she said.<\/p>\n

“Most people are pretty good.”<\/p>\n","protected":false},"excerpt":{"rendered":"Like many people in the pandemic, Elise McCallum started baking sourdough. But she never thought she would have…\n","protected":false},"author":2,"featured_media":707070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[154158,64,63,99,343942,2456,343944,67643,343941,69351,343943,343945,158395,181884,343946],"class_list":["post-707069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-adelaide-hills","tag-au","tag-australia","tag-business","tag-cudlee-creek","tag-facebook","tag-facebook-groups","tag-flower","tag-flower-stall","tag-flowers","tag-mt-barker","tag-roadside","tag-roadside-stalls","tag-sourdough-bread","tag-stalls"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/707069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=707069"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/707069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/707070"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=707069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=707069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=707069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}