{"id":710323,"date":"2026-06-02T12:14:14","date_gmt":"2026-06-02T12:14:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/710323\/"},"modified":"2026-06-02T12:14:14","modified_gmt":"2026-06-02T12:14:14","slug":"yahoo-dsp-adds-sbs-to-its-backstage-publisher-network","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/710323\/","title":{"rendered":"Yahoo DSP Adds SBS To Its Backstage Publisher Network"},"content":{"rendered":"<p><a href=\"https:\/\/www.bandt.com.au\/tag\/yahoo-dsp\/\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo DSP<\/a> and <a href=\"https:\/\/www.bandt.com.au\/tag\/sbs\/\" target=\"_blank\" rel=\"noopener nofollow\">SBS<\/a> have partnered to give Australian advertisers direct access to SBS\u2019s premium video inventory through Yahoo Backstage.<\/p>\n<p>The integration brings SBS\u2019s full inventory into Yahoo DSP, spanning Broadcast Video on Demand (BVOD), across Connected TV (CTV), desktop and mobile environments. Yahoo Backstage is Yahoo\u2019s direct-to-publisher pathway that provides a new and streamlined path to premium supply.<\/p>\n<p>Advertisers can now plan, activate and measure exposure across omnichannel campaigns through a single buying programmatic pathway.<\/p>\n<p>The Backstage partnership provides marketers with new direct programmatic channels to reach SBS\u2019s audience of contemporary Australians. SBS is Australia\u2019s multicultural and First Nations public broadcaster and reaches more than 12 million Australians every month.<\/p>\n<p>Yahoo DSP head of supply partnerships Alba Marco said: \u201cYahoo Backstage makes it easier for advertisers to connect directly with one of Australia\u2019s most diverse and engaged audiences through SBS.<\/p>\n<p>\u201cWe\u2019re excited to partner with SBS because it brings its premium video inventory closer to demand through Yahoo Backstage. The programmatic supply chain often creates unnecessary distance between buyers and quality publishers like SBS. Backstage was built to close that gap \u2013 giving both sides full end-to-end transparency from activation through to delivery.\u201d<\/p>\n<p>Yahoo DSP senior programmatic manager Deborah Sadler added: \u201cThis partnership makes it easier for Yahoo DSP advertisers to connect with SBS\u2019s premium and unique audiences. As demand for premium video grows, greater access and transparency are critical for both advertisers and publishers.<\/p>\n<p>\u201cSBS has always focused on connecting communities through content that reflects their lives. This partnership simplifies how advertisers reach those audiences, making access to our premium video more seamless and transparent.\u201d<\/p>\n<p>The addition of SBS further strengthens Yahoo Backstage\u2019s growing publisher ecosystem, which now includes more than 150 domains globally, including Roku, Samsung, Paramount and Warner Bros. SBS has also joined local broadcast and streaming services such as Foxtel, Vevo, FetchTV and LG as part of Yahoo DSP\u2019s expanded CTV offering.<\/p>\n<p>Join more than 30,000 advertising industry experts<\/p>\n<p>Get all the latest advertising and media news direct to your inbox from B&amp;T.<\/p>\n<p>\t\tSubscribe\n\t  <\/p>\n","protected":false},"excerpt":{"rendered":"Yahoo DSP and SBS have partnered to give Australian advertisers direct access to SBS\u2019s premium video inventory through&hellip;\n","protected":false},"author":2,"featured_media":710324,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,48310,427,345300],"class_list":["post-710323","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-sbs","tag-tv","tag-yahoo-dsp"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/710323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=710323"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/710323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/710324"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=710323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=710323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=710323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}